Bill Bourdon

Live in San Francisco. Roots in Vermont. Co-CEO @MissionNorth. Likes: Tech PR. Digital Culture. Film. Travel. Whiskey. Skiing.

[Mission North @missionnorth]

In this 2022 recap, our co-CEOs @tylerlp & @bbourdon celebrate some of the agency’s most exciting milestones! Read about how #missionnorth onboarded new clients, became a #benefit corporation, and more: https://t.co/noO4femL7c

[Bill Bourdon @bbourdon]

April is Public Schools Month in California and the non-profit @sfedfund, which has been serving SF public school students for 60 years, is celebrating by amplifying the reasons to be proud of our students!

I am the father of two public school students, and I am #SFPSProud.

[Bill Bourdon @bbourdon]

@tacoliscious, @DoorDash you guys sucked tonight. No delivery, no message, no apology.

[Mission North @missionnorth]

Want an ‘in’ with @nytimes tech and economics reporter @SteveLohr? Maybe skip the CEO interview: “Often, what I’m looking for is where technology shines and where it stumbles,” he says.

More on what to pitch, what’s overplayed, and what’s underreported. https://t.co/cTWalWnpj6

[Mission North @missionnorth]

It’s infrastructure week at Mission North!

Kidding. But we did connect with @EclipseVentures founder Lior Susan.

He shares his vision for how the U.S. can transform manufacturing and supply chains—and where infrastructure-focused VCs should invest today. https://t.co/lcU7by0wBj

[Bill Bourdon @bbourdon]

👇

[R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT @rwang0]

MyPOV: @Constellationr’s @rwango’s on Intelligent Automation, Digital Safety and How to Work with Analysts https://t.co/l9GP1H0z1E @missionnorth @chinamartens

[Bill Bourdon @bbourdon]

What’s worse? COVID vax fraud by healthy, young people or college application fraud by rich people?

[Mission North @missionnorth]

We stand against hate with love and support for our Asian and Asian American colleagues.

To help #StopAsianHate, consider donating to local Asian organizations in your community—or to one of these:

@RedCanarySong https://t.co/YqKW4ZGz14
@StopAAPIHate https://t.co/gD11JBouoE

[Bill Bourdon @bbourdon]

👇

[Mission North @missionnorth]

Whether you’re a growth stage company or an established brand, we’ve got your back.

Strategic advisory and comms services include:
• Crisis and complex issues management
• Cyber incident preparedness and response
• IPO and M&A transactions
• DE&I for companies of all sizes

[Mission North @missionnorth]

We're in a new era of corporate accountability. And with new standards come new expectations—from all stakeholders.

Today, we’re launching our Corporate Reputation Practice to help our science and technology clients successfully navigate this new world. https://t.co/o7m8HgD1ss

[Bill Bourdon @bbourdon]

#proud

[Mission North @missionnorth]

What did our team get up to in 2020?

📰 landed 16,600 articles
💸 invested $214K+ in local communities
🤝 guided clients with content & counsel
💻 sat through 17,000+ Zoom meetings
👩‍🍳 released a cookbook

We've never been more proud of their impact. https://t.co/YKzIdeStpM

[Evie Nagy @EvieN]

Loved talking to @fast Chief Communications Officer @JBAlderman about chill things like launching a company and keeping it relevant during a pandemic. https://t.co/FrJEat0XuF

[London Breed @LondonBreed]

Today I issued a statement on the need for our School District to focus on reopening our public schools, not renaming them. To address inequities, we need to get our kids back in the classroom.

[Qualified from Salesforce @tryqualified]

Today https://t.co/ZkRZQLujAR announces our $12M Series A 🎉 Let's turn your B2B website into a selling machine by having instant conversations with qualified buyers.
https://t.co/A9zKOjtOXn

[Bill Bourdon @bbourdon]

There are immense societal and personal challenges in our new normal. Professionally, too, there are big changes. What are the marketing risks worth taking? Join @MissionNorth for a #DispatchLive conversation with industry leaders about the way forward. https://t.co/MEvANwjdqb

[Bill Bourdon @bbourdon]

If I had a dime for every piece of content in my feed telling me how to spin up a great virtual event or work-from-home like a champ right now...

[Mission North @missionnorth]

"These are not normal times, but that doesn’t mean brands should be silent."

Our VP of Digital @CalebBushner weighs in on how to make a positive impact through social media & content marketing during #COVID19. https://t.co/cblI6JBCqz

[Bill Bourdon @bbourdon]

Winning in the attention economy means: 1) making your story your strategy, 2) never losing sight of your audience, 2) showing more empathy for the media, 4) communicating and collaborating well, 5) measurement needs to zoom in on audience.https://t.co/zg0855zp68

[Bill Bourdon @bbourdon]

PR is at a major inflection point. The rise of the attention economy and the fall of traditional news media — are accelerating and creating chaos. Rather than rewrite the rules, we need to get back to basics. https://t.co/zg0855zp68 #PR #Communications

[Bill Bourdon @bbourdon]

Mission North has arrived! We believe a story can change everything when the right audience gets behind it. Read on about our new brand and leadership: https://t.co/6TqTEkusJe
@missionnorth