Bechem Ayuk

The newsletter guy for founders.
I help founders design, build, write, and grow newsletters that build trust and generate pipeline.

[Bechem Ayuk @bechemtheghost1]

If Elon Musk had a newsletter, what would it look like?

Today I’m starting a new fun project.

I’ll pick a founder who doesn’t have a newsletter and build the newsletter strategy I’d build for them if they decided to have one.

Of course, some founders do not NEED a newsletter, and @elonmusk is one of them.

So why the hell am I wasting my time and energy to build a newsletter strategy for someone who doesn’t need it?

Because even though he doesn’t need it, having it might help.

Much of what he posts is short tweets(or xeets?) about politics, beef, etc.

But I think many people, including myself, would like to learn a bit more about how he manages to run billion-dollar companies simultaneously without losing his mind.

I know many articles and books have been written to cover this, like @EricJorgenson's The Book of Elon (phenomenal book, btw).

But it would still be awesome to have him write, in more depth, about life and business lessons as time goes on, even if he only publishes once in a while.

Plus, if you’re a founder reading this who would like to have a newsletter, you could use some of these insights to launch yours.

That said, welcome to day 1 of ‘if this founder had a newsletter’
🧵

[Bechem Ayuk @bechemtheghost1]

https://t.co/KgMmPf5hBa

[Bechem Ayuk @bechemtheghost1]

https://t.co/KgMmPf5hBa

[Bechem Ayuk @bechemtheghost1]

Hey Founders 👋

Let's make new connections💪

I'm looking to connect with founders in:

💼 B2B SaaS
💰 Venture Capital
🤖 AI
💲 Crypto

If that's you,
comment what you're building, let's connect
👇

[Bechem Ayuk @bechemtheghost1]

Life hack for founders:

Drinking a large amount of water every day helps you avoid shipping features nobody asked for because you’re too busy peeing.

Stay hydrated.

[Bechem Ayuk @bechemtheghost1]

@rakuurai Odysseus is a banger. It's been on repeat for a while now

[Bechem Ayuk @bechemtheghost1]

When software becomes abundant, attention becomes scarce.

When attention becomes scarce, ownership of it becomes the real advantage.

Newsletters are the best ownership technology.

[Bechem Ayuk @bechemtheghost1]

@itsadityabansal Factos

[Bechem Ayuk @bechemtheghost1]

@Laurennjoe Hey Lauren. Just sent you an email for another opportunity. Please check your inbox!

[Bechem Ayuk @bechemtheghost1]

@itskamrankhan Oh wow you're the namesake of the main character in my favourite movie of all time(3 idiots)😎 Nice connecting with you man. Just followed back. I'm the newsletter guy for founders... so if you ever have questions about newsletter content, growth, etc just hmu

[Bechem Ayuk @bechemtheghost1]

Founders 👋

Looking to #connect with more founders in:

🔥 SaaS
🔥 B2B
🔥 AI
🔥 Deep tech
🔥 Venture Capital

If this is you
let me know!
👇

[Bechem Ayuk @bechemtheghost1]

@master_jpma That's so cool man🔥 I'm the newsletter guy for founders... so if you ever have questions about newsletter content, growth, etc just hmu

[Bechem Ayuk @bechemtheghost1]

Founders, how do you know when to stop and pivot or keep trying the same thing?

[Bechem Ayuk @bechemtheghost1]

@Suprva02 I've noticed that my 𝕏 articles get significantly more views than my tweets

[Bechem Ayuk @bechemtheghost1]

I'm a newsletter ghostwriter for founders but one of the first things I tell my clients to do is to develop a daily writing habit, whether they post it online or not.

Writing clarifies your thoughts, and founders with clear thoughts build significantly better products.

[Kieran Drew @ItsKieranDrew]

Last month I started working with a new client.

He started posting weekly essays after years of wishing he was writing online.

Of course, he knows it takes time to attract an audience (although he's had a few posts pop off). But on our first review call this week, he told me he's noticed a big improvement at work too.

He's speaking with more confidence. He feels more motivated and energised because he's starting his day with writing. He’s started seeing more projects in his pipeline as a result (and he’s not even writing about his work).

I mention this at the start of my new book, Magnetic Writing:

The benefits of writing roll in long before the external results do.

Writing is thinking, and thinking is never a waste of time.

Even 30 minutes a day can make a massive difference.

[Bechem Ayuk @bechemtheghost1]

@ItsKieranDrew I'm a newsletter ghostwriter for founders but one of the first things I tell my clients to do is to develop a daily writing habit, whether they post it online or not.

Writing clarifies your thoughts, and founders with clear thoughts build significantly better products.

[Bechem Ayuk @bechemtheghost1]

@andreigec Let's do it!

[Bechem Ayuk @bechemtheghost1]

@shakhzod1001 Just followed you too. Nice connecting with you bro💪

[Bechem Ayuk @bechemtheghost1]

Harsh truth for founders: starting a newsletter without building a unique and thoughtful reader experience(rx) is a clear indicator that the newsletter will fail no matter how many ads you run.

RX = Who? : Target audience(Reader persona, their current habits, frustrations, and the transformation arc you want them to go through by reading your newsletter)
+ What?: Your ownable idea and newsletter positioning
+ How?: The content pillars, style, design, & tech stack
+ When?: Delivery and distribution

This helps you pick the right game, and picking the right game matters more than playing the wrong game well.