I’ve had this card from @dpatil, chief data scientist for @BarackObama up in my room for a long time and thought I’d share.
Dream in Years.
Plan in Months.
Evaluate in Weeks.
Ship Daily.
It applies to any and all industries. Thanks DJ.
Google re-writes meta descriptions ~70% of the time (according to @Portent).
It may even modify your title tags.
If you are analyzing your CTRs based on your page's defined <title> tags and meta descriptions, you might not be seeing what the user is seeing.
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