Beetle Moment Marketing

Marketing for financial & tech brands who want to be relevant in 4yrs. 👀4M+ views driven for RIAs, Funds & Fintech. We replace noise w/market authority.

[Beetle Moment Marketing @beetlemoment]

We don't say 'click the link below' anymore. -Emily Binder

https://t.co/jzxDOY56t0

[Emily Binder @emilybinder]

A brand that understands algorithmic distribution looks like it’s from 2028 compared to one still thinking in terms of static websites or SERP.

[Beetle Moment Marketing @beetlemoment]

When you're on an audio podcast, people can't see the micro expressions on your face. You have to bring energy and passion purely through your voice.

Vocal warmups:
🫀 Do 10 push-ups: get the blood flowing
😝 Do 5 tongue twisters / vocal warmups (search YouTube)
💧 Hydrate

[Ruben Hassid @rubenhassid]

https://t.co/O0jpyx3nCZ

[Emily Binder @emilybinder]

AI is already citing posts you could create today— and they don’t need to be viral AT ALL.

The top 2 platforms LLMs cite might surprise you…

It’s not about followers or likes.
Clear, natural-language answers win.

That’s what tools like ChatGPT, Google Gemini, and Perplexity pick up. #AEO

New podcast👇

[Beetle Moment Marketing @beetlemoment]

The rules changed.
Most firms haven't.

Interest Media has replaced the follow graph.

AI search is replacing trad search & referrals.

Companies who treat marketing as a strategic asset — not a line item to minimize — are capturing the trillions of capital currently in motion.

[Beetle Moment Marketing @beetlemoment]

Hear how Emily turned Grok, ChatGPT, and Reddit into lead gen engines organically (no spend):
Video: https://t.co/bOQ1lAncG3

[Beetle Moment Marketing @beetlemoment]

AI doesn't have a vibe check; it has a clarity check.

Eg: If you are a financial advisor, your "comprehensive wealth management" site text is invisible to a logic engine. But your specific answer to a Reddit thread? That's a lead generator.

[Beetle Moment Marketing @beetlemoment]

The firms winning in wealth management aren’t the loudest — they’re the ones publishing the most useful thinking. Have a POV.

https://t.co/dZOTZWbJGS

[Beetle Moment Marketing @beetlemoment]

Planning a Happy St. Patrick's Day post? Watch this first.

Lots of advisors think holiday posts add to brand visibility. They don't — it's just filler. Here's a better, more personal date-driven marketing idea from @emilybinder.

▶️ Before you post that Canva shamrock🍀...

[Beetle Moment Marketing @beetlemoment]

AI doesn't surface the most compliant firm. It surfaces the most coherent one. Generic marketing isn't just ineffective — it's now actively replaced.

#wealthmanagement #finserv

[Emily Binder @emilybinder]

Where to begin! I focus on: optimizing for voice and conversational queries. 
Mirror natural language.

In a nutshell, real people’s discussions, reviews, and user generated content is far more of a signal for AI than it was for traditional SEO.

A few things top of my mind for AEO:

1) One key shift:
From Keywords to User Intent: AI understands the meaning behind queries, moving past keyword matching to satisfying user intent, often by directly answering questions.

2)
Pages that aren’t updated at least quarterly are 3x more likely to lose AI citations. Freshness isn’t optional. Old content falls off and usually doesn’t come back.

3) Only ~30% of brands show up consistently across AI answers. There’s no real “page one”. You drift in and out.

4) About 60% of AI Overview citations come from pages that don’t rank top 20 in Google SERP. If your plan is “rank higher,” you’re missing where a lot of discovery actually happens.

5) ~ 85% of brand mentions come from third-party sites. Reddit, YouTube, comparison pages, reviews. That’s where LLMs go to see what people really think.

6) Community content influences close to half of AI answers. Real conversations matter. UGC shows up in ~48% of answers.

https://t.co/tZQlL8obuj

[Beetle Moment Marketing @beetlemoment]

Stop spending a fortune to be forgettable.

[Beetle Moment Marketing @beetlemoment]

Clear space is the no-fly zone around a logo: fundamental in branding.

It's wild how many SMBs have no proper brand guidelines. Signs:

🙈elements nearly TOUCHING logo!
😭random fonts
😦no lockups
😭no stacked logo

Remember, brand is a feeling. It lives in the subconscious.

[Beetle Moment Marketing @beetlemoment]

Podcasters: Are you still doing a 30-60min host/guest Zoom interview?

In 2026 variety wins.

Top ranking podcasts across categories use these four different episode types. @emilybinder breaks it down.

👀How long should a podcast be? The new formula: https://t.co/9PFhLSEpMm

[Beetle Moment Marketing @beetlemoment]

Watch or listen:

Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor

Spotify / Apple / everywhere: https://t.co/VRRJEUkYap

YouTube: https://t.co/3j1H2FFn8v

[Beetle Moment Marketing @beetlemoment]

Can you tell the difference between human and AI music? I couldn't.

Clip from new conversation with @emilybinder & Henna Pryor. Find out how to create content with AI that doesn't dilute your authority and value👇🏼

[Beetle Moment Marketing @beetlemoment]

@emilybinder 👏 💙
Behind the success:

1) Avier invested in organic quality YouTube content for years - slow and steady.

2) They excel at serving a specific niche. They committed.

3) High integrity experts, genuinely happy clients= organic 5-star reviews.

AI loves 1 & 3. People love 2.

[Emily Binder @emilybinder]

This is how you attract leads from your perfect audience using AEO (AI search optimization.) There is no chasing, just inbound calls to the point your calendar is full and you have a waitlist.

Our 2025 content & SEO strategy for this client paid off: Avier is the #1 rec on ChatGPT for key searches.

Ask AI:
"Who is the best financial advisor for Microsoft employees at Level 67 for DCP planning?"

👇🏼Case study

[Beetle Moment Marketing @beetlemoment]

@TheBeanCast @saulcolt Congrats on 800 Bob! Impressive run and long term commitment👏