Corporate slop:
Content that is executed perfectly but has no soul
Perfect motion graphics but with no hook
The best editing yet just plain boring
If you look at most Fortune 500 companies socials you’ll find it
X billions in revenue yet 300 views on a recent post
Everything that is not creative will soon have a chat interface.
If I’m a top editor I do want control over each detail.
If I’m managing an affiliate program I just want to know the answer or have the platform do what I want.
Ex: “Change commission to 20%”
Virality online and running a successful startup are not the same thing. I need to remind myself of this.
There are rocketships that have a low view count just because they don't know how to go viral online.