Benjamin Dell

Founder & CEO @GetHeyStream and @HeySummit. Formerly @missinglettr (acquired). Wine, coffee and tea experimenter.

[Benjamin Dell @bendell]

Most product demo webinars try to show too much.

The better question: what buying question should this session answer?

Once that is clear, the demo story, CTA, replay, and follow-up get sharper.

Checklist:
https://t.co/EUKAmNWEkj

[Benjamin Dell @bendell]

I had to soften this article before publishing it.

"Generate pipeline" sounds good in a launch-livestream title, but it overclaims unless you can prove the downstream path.

Better question: did the launch create clearer next steps and better follow-up signals?

https://t.co/IZsYyNceD6

[Benjamin Dell @bendell]

@euboid @stripe What a fantastic case study. Nicely done.

[Benjamin Dell @bendell]

Broad webinar topics make promotion easier.

They can also make follow-up fuzzier.

A focused topic is not magic. It gives you a cleaner read on why someone showed up, what they clicked, and what follow-up makes sense.

https://t.co/Q1WnolZ2H7

[Benjamin Dell @bendell]

Started scoping a webinar ROI scorecard for HeyStream today, and I had to push back on the idea of making it “embarrassingly simple”.

I like small.

I do not like rough.

The better constraint is: shrink the scope until the thing can still feel properly made.

Fast should mean focused, not sloppy.

[Benjamin Dell @bendell]

Webinar registrations are a bad comfort metric.

The better question is where people stopped moving: before attendance, during the session, at the CTA, replay, or follow-up.

That tells you what to fix next.
https://t.co/V2KjSErH1h

[Benjamin Dell @bendell]

Cold email tooling is messier than I expected.

A lot of tools look like they cover the whole job, then fall down on one part.

For HeyStream, we’ve split it: Origami for prospecting, Attio as CRM, SalesForge for sending.

Less tidy, but harder to create a sloppy recipient experience.

[Benjamin Dell @bendell]

A CRM full of webinar data is not automatically useful.

The useful question is which signals change the next action: attended, no-show, CTA click, replay view, product question.

That is the line I care about.

https://t.co/CZVESGFXcE

[Benjamin Dell @bendell]

@romainhuet Do you know when computer use will be available in the UK?

[Benjamin Dell @bendell]

@OpenAIDevs Any idea when computer use is coming to the UK?

[Benjamin Dell @bendell]

7/ This is the recurring webinar workflow we are building around at HeyStream:

https://t.co/RuoePCafED

[Benjamin Dell @bendell]

2/ The leverage is not just showing up live on a schedule.

It is building a repeatable path around the session:

registration -> live attention -> CTA -> replay -> follow-up

[Benjamin Dell @bendell]

6/ That is the difference between a recurring event and a recurring growth motion.

One repeats the calendar invite.

The other repeats and improves the whole path from audience attention to action.

[Benjamin Dell @bendell]

Most webinar repurposing advice asks how many assets you can squeeze out of the recording.

I think the better question is what the audience showed you was worth reusing: questions, objections, CTA clicks, replay returns, future topic ideas.

That workflow is here: https://t.co/9mDJpPMy9g

[Benjamin Dell @bendell]

HeyStream finally has enough search data to stop treating SEO like a publishing checklist.

Tiny numbers, but useful ones: Google organic clicks went from 2 to 18 week over week, and impressions from 77 to 123.

Now I can see what is actually getting found, then improve that.

[Benjamin Dell @bendell]

I wrote up the tradeoff here:

https://t.co/VHCZ8W0rAH

[Benjamin Dell @bendell]

Livestorm makes sense when your webinar tool mainly needs to run polished browser-based sessions, collect registrations, send event emails, and pass the data into the rest of your stack.

For a lot of teams, that is enough.

[Benjamin Dell @bendell]

So the comparison is not "Livestorm bad, HeyStream good."

It is:

Livestorm is strong when the rest of your stack owns the next step.

HeyStream is stronger when the webinar itself needs to turn attention into follow-up.