benjaminhill

building squaredigital + SwipeFlow. not here to fuck spiders

[benjaminhill @benjamin3k]

@ZedNilm1 Static

[benjaminhill @benjamin3k]

@herrmanndigital Retail halo 👀

[benjaminhill @benjamin3k]

@pitdesi They are absolutely different things.

[Alex Hormozi @AlexHormozi]

I’ve lost money on over 9,000 ads I personally wrote.

I’ve had over 2000 1-on-1 sales consults reject my offer.

My first 300 episodes of my podcast I published with barely any downloads.

In 9 different business partnerships, I was the reason we failed.

3 times I pitched an entire audience - and sold no one.

Nobody is special.
Everybody sucks when they start.

[benjaminhill @benjamin3k]

@codyplof Give it 2 weeks. This back & forth cycle is exhausting

[benjaminhill @benjamin3k]

@thesamparr And it’s getting harder to find them.

The death of the copywriter is fueled by the impatience of the market.

Instant gratification in producing an okay piece of AI copy is creating a timeframe ceiling.

Why would anyone wait 4+ weeks for a sales letter now? Such a shame..

[benjaminhill @benjamin3k]

@DTC_Quizbuilder Swipe

[benjaminhill @benjamin3k]

@Nate_Google_ Also your dm funnels never really fire eh

[benjaminhill @benjamin3k]

@Nate_Google_ Native

[benjaminhill @benjamin3k]

@Nate_Google_ Native

[benjaminhill @benjamin3k]

@mikefutia Audit

[benjaminhill @benjamin3k]

@dashboardlim Dashboard

[benjaminhill @benjamin3k]

@thesamparr @ShaanVP @RayDalio @ShaanVP turning into a big travel guy

[benjaminhill @benjamin3k]

@DenizTech95 @adamtaylorl LTV $5000

[David Herrmann @herrmanndigital]

Meta ads in 2015:

1. Take a photo of product with iPhone. Open Power Editor, launch ad in under 2 mins.

2. Refresh PE and see 1:1 conversions in under an hour, scale within 3-4 hrs.

3. Spend the rest of the day coming up with fun ideas for new offers, new landing page ideas, new product ideas, new copy ideas.

Meta ads in 2026:

1. Hire creative strategist -> Who hire creative agencies / editors -> who build batches of creative.

2. Open ads manager, go through 25-30 prompts of things you have really no clue about, but Meta is insistent it'll lower your CPA by 7.9% based on a study from 2 advertisers in 2022. Click publish after 1 hr of building out 10 new concepts.

3. You're then hit with an error publish with messages like: "you have no shops select," or "you don't have page permissions," or "this creative has expired, please try a new one" you finally are able to hit publish.

4. Finally, you can go on with your day. But wait, client sees that they are getting discounts on the ads you just launched coming in. You open up ads manager and go to ad level to go through multiple areas to figure out why.

5. Ah, Meta has randomly turned the promotions automatically on. No worries, you pause it. On with your day.

6. Someone who knows someone at the company for whose ads you just launched flags to friend that the ads are appearing with a dubstep version of a Beethoven song and seem out of touch for the brand. You're then texted to go pause the music.

7. Open ads manager, navigate to ad level, pause music. You're then hit with a prompt from Meta: "WHY ARE YOU TURNING THIS OFF?!" You hastily respond, "BECAUSE IT SUCKS!"

8. Visibly irritated now over Meta you finally settle in to do the other part of your job, analysis!

9. But wait, there appears to be an outage! Everyone texting, "Is Shopify down?," "Is it Cloudflare?," "Is it AWS?," "No! It's Meta!" Ok, well now you're in fight of flight. Should we wait? Should we pause? Let's wait, yeah let's wait. This is just a minor blip.

10. Meanwhile you're not left refreshing things every 5 min instead of doing analysis and research.

Finally, it is night time and you can relax (not)!

On this particular day you managed to launch 10 ad sets and do nothing else. Feeling defeated because what once took 2-5 min to do now feels daunting. It feels like you now spend the majority of your day in defense mode. Not because the work has changed or the people, but the process for doing it all has.

And that's why you're feeling burnt out media buying friends and creative friends.

[benjaminhill @benjamin3k]

@zackpaid AI

[benjaminhill @benjamin3k]

@jspujji UGC

[benjaminhill @benjamin3k]

@SarahLevinger unreal brb

[benjaminhill @benjamin3k]

@Camicees yapper

[benjaminhill @benjamin3k]

@blvckledge swipe