Benjamin Jooste

Lead Generation & Social Media🧑🏻‍💻
Mindset👏🏻
Helping businesses and entrepreneurs gain new customers every month🚀

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

From working with 100's of clients, and generating $100's of millions of dollars of email-attributable revenue, we've established a proven and repeatable step-by-step playbook for making $$$ with email marketing.

Ecommerce brands, this is for you👇

(don't lose this post):

1. Master Audience Segmentation:

- Step 1: Analyze customer data to categorize customers based on purchase frequency, average order value, and browsing habits.

- Step 2: Create specific segments like High-Value Customers and At-Risk Customers.

- Action: Craft an exclusive offer for High-Value Customers and a re-engagement discount for At-Risk Customers. Monitor the response rates and adjust your segmentation criteria based on performance.

2. Ensure Mobile Responsiveness:

- Step 1: Choose email templates that adapt to different screen sizes. Avoid large images and lengthy paragraphs.

- Step 2: Regularly conduct A/B testing on different devices to check layout, loading times, and user experience.

- Action: Redesign your weekly newsletter using a mobile-optimized template. Compare open and click rates before and after the redesign.

3. Set Up Automated Email Flows:

- Step 1: Map out the customer journey to identify critical interaction points like first purchase, cart abandonment, or subscription signup.

- Step 2: Develop distinct email content for each interaction point, focusing on relevant messaging and timing.

- Action: Set up an automated sequence for first-time buyers with a thank you email, a follow-up product recommendation, and a feedback request.

4. Craft Effective CTAs:

- Step 1: Determine the main action you want the reader to take – whether it's making a purchase, reading a blog post, or visiting a new product page.

- Step 2: Use strong action verbs and create a sense of urgency or exclusivity in your CTAs.

- Action: In your next sales email, test two different CTAs – one with a time-sensitive discount and another promoting exclusive benefits.

5. Integrate Social Proof:

- Step 1: Curate authentic customer testimonials, ratings, and user-generated content.

- Step 2: Blend this social proof organically into your email narratives.

- Action: Include a 'Customer of the Month' section in your emails, featuring a real story or review, and track engagement changes.

6. Balance Promotional and Educational Content:

- Step 1: Identify common questions or interests among your customers related to your products or industry.

- Step 2: Develop content that addresses these areas while subtly connecting back to your product benefits.

- Action: Create a 'How To' series related to your products and include a soft sell at the end. Measure the click-through rate to gauge interest.

7. Optimize Sending Times:

- Step 1: Analyze past campaign data to find the days and times with the highest open and click rates.

- Step 2: Schedule your emails to coincide with these peak engagement periods.

= Action: Test sending your most important campaign at two different times, measuring which time slot achieves better results.

8. Leverage Analytics for Improvement:

- Step 1: Dive deep into metrics such as open rates, click-through rates, conversion rates, and email forwards.

- Step 2: Identify trends and areas for improvement, such as subject line effectiveness or email length.

- Action: Focus on improving one metric at a time. For instance, if open rates are low, experiment with different subject lines over a series of campaigns.

9. Utilize Storytelling in Your Emails:

- Step 1: Develop compelling stories around your brand or products, focusing on emotional connections or customer experiences.

- Step 2: Integrate these stories in a way that they lead the reader on a journey, concluding with a call to action.

- Action: Start a 'Behind the Scenes' series, revealing aspects of your product creation process or brand history, and link it to a featured product in each email.

Next Steps:

- If you've made it this far, thank you for reading this!

- If you found this post helpful, make sure to bookmark it so you can refer back to it.

- Subtle plug: I run one of the top ecommerce email marketing agencies. If you're looking to improve your email marketing channel in 2024, send me a message on here.

[Alex Jost @lxjost]

If you're a dtc brand on @Shopify, this is a must-read:
The Ultimate Blueprint for Scaling from $5M to $50M on Shopify👇

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

I created a 9-lesson masterclass on creating converting creatives for your DTC brand

These strategies have helped dozens of DTC brands scale by millions of dollars

I put them all onto one resource page

Like, RT & Comment “CPA” & I'll send it FOR FREE
(Must be following)

[Benjamin Jooste @benjaminjooste]

@sourfraser @HireFireTeam CPA

[Benjamin Jooste @benjaminjooste]

CONSISTENCY = RESULTS
CONSISTENCY = SUCCESS

[Benjamin Jooste @benjaminjooste]

Benefits of of running Meta (Facebook) Ads for your business:

1. Increased visibility for your business

2. More leads and customers

3. Improved brand awareness

4. Low cost compared to other online advertising methods

[Alex Ramos @realalexramos]

How a successful FB Ads test looks (for me, anyway)

- 1+ Purchases
- 2.0 CTR
- < $1 CPC
- < $11 CPM's

3 or more of those stats need to be met within a $10/day test asset to be considered a winning adset.

If most of your adsets are winners, then the test was successful.

[Ads Alchemist @AdsAlchemist]

New to FB ads?

Here are 6 terms you need to know ⬇️

1. CPC: cost per click

2. CPM: cost per 1000 impressions

3. CTR: click through rate

4. ROAS: return on ad spend

5. Frequency: the average time each person saw your ad

6. Reach: the # of people who saw your ad at least 1

[Cody Plofker @codyplof]

There's a lot of talk about TikTok Ads right now, and for good reason.

TikTok Ads can be an amazing awareness and acquisition channel if done properly, but they're totally different that FB Ads.

Here's my TikTok Ads 101 that will show you everything you need to get started...

[Guzz 🐂 @guslevitate]

2021: 6 months without a single meeting for my FB ads agency

Today: Run a $23k/mo lead gen agency

This is how you get your first client, if you have zero experience.

And the best part?

You don't need any money to get started.

[Benjamin Jooste @benjaminjooste]

You need 4 hobbies:
One to make you money.
One to keep you fit.
One to build your knowledge.
One to calm your mind.

[Naval @naval]

@JakeSidelmann Econ 101, Baic math, basic physics, basic game theory, Origin of the Species etc.

[🔥 @_timelesswisdom]

All of @naval's recommended nonfiction books in a single thread.

"Read What You Love Until You Love to Read"

" I read all kinds of stuff I disagree with because they’re mind-bending"

[Naval @naval]

Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

[Naval @naval]

How to Get Rich (without getting lucky):

[Secrets @SecretsOfCrypto]

It's getting pretty exciting in the #altcoin space. Here are some more coins I pickled up that are worth researching $SLP, $MINA, $ATLAS, $ROSE, $XPRT

[Mayne @Tradermayne]

You ever stay up late watching as price hovers around your stop just waiting for it to get hit?

You aren't going to do anything about it you just watch.

Then it finally gets tagged.

"And now his watch has ended"

[Secrets @SecretsOfCrypto]

Some #Altcoins I recently picked up $THETA, $OCEAN, $UMA, $FTT, $FRONT

[Loma @LomahCrypto]

Here’s an easy way to gauge top for dog derivs (that helped me on $doge):

>Shitter dog clones on L1s start pumping
>Price stagnates while funding neutralizes
>Volume flips majors then gets flipped on usually by $BTC and $eth
>LTF spikes marked by lower vol+retrace within the hr