Ben Yu

when in doubt, zoom out

[Claude @claudeai]

Claude Cowork is coming to mobile and web.

Hand Claude a task at your desk and pick up the finished work from your phone. Close the laptop and Claude keeps going.

Beta is rolling out over the next several weeks starting with the Max plan, with more plans to follow.

[Ben Yu @benwhyyou]

@milesdeutscher Contrary to popular option… Claude for strategy and GPT for execution???

[Ben Yu @benwhyyou]

ecom is not ez

[Javiz @Javizecom]

📂 Ecom
┃
┣ 📂 Idea
┃ ┣ 📂 Problem Discovery
┃ ┣ 📂 Market Research
┃ ┣ 📂 Competitor Analysis
┃ ┗ 📂 Trend Validation
┃
┣ 📂 Product
┃ ┣ 📂 Sourcing (alibaba)
┃ ┣ 📂 Sample Testing
┃ ┣ 📂 Formulation / Design
┃ ┗ 📂 MOQ Negotiation (mandatory)
┃
┣ 📂 Branding
┃ ┣ 📂 Brand Name (short & sweet)
┃ ┣ 📂 Domain (godaddy)
┃ ┣ 📂 Logo & Identity (pomelli)
┃ ┣ 📂 Packaging Design
┃ ┣ 📂 Brand Book / Story (ai)
┃ ┗ 📂 Photography Direction (ai)
┃
┣ 📂 Store
┃ ┣ 📂 Shopify Setup
┃ ┣ 📂 Theme & Design (elixir theme)
┃ ┣ 📂 Product Pages (section store)
┃ ┣ 📂 Checkout Optimization
┃ ┗ 📂 App Stack
┃
┣ 📂 Supply Chain
┃ ┣ 📂 Inventory Management
┃ ┣ 📂 Warehousing (ecomflow)
┃ ┣ 📂 3PL Setup (ecomflow)
┃ ┗ 📂 Customs & Import (ideally not)
┃
┣ 📂 Legal
┃ ┣ 📂 Business Entity (USA LLC)
┃ ┣ 📂 Trademarks (pre-check)
┃ ┣ 📂 FDA / Compliance
┃ ┣ 📂 Terms & Privacy (ai)
┃
┣ 📂 Launch
┃ ┣ 📂 Influencers (social snowball)
┃ ┣ 📂 PR Outreach (Instagram dms)
┃ ┣ 📂 Social Media Hype (Reels)
┃ ┗ 📂 Launch Day (launch asap)
┃
┣ 📂 Paid Ads
┃ ┣ 📂 Meta Ads (in-house)
┃ ┣ 📂 TikTok Ads (agency)
┃ ┣ 📂 Google / Shopping (agency)
┃ ┣ 📂 Creative Strategy (ai)
┃ ┗ 📂 Retargeting
┃
┣ 📂 Creative
┃ ┣ 📂 Static Ads (jpegsmafia)
┃ ┣ 📂 UGC Scripts (claude)
┃ ┣ 📂 Video Ads (agency)
┃ ┣ 📂 AI Image Generation
┃ ┗ 📂 Ad Iteration System
┃
┣ 📂 Organic
┃ ┣ 📂 Instagram (hire girl with taste)
┃ ┣ 📂 TikTok (hire ideal customer to run)
┃ ┣ 📂 Twitter / X (not needed)
┃ ┣ 📂 SEO & Blog (slowly builds)
┃ ┗ 📂 Community Building (irl stuff)
┃
┣ 📂 Email & SMS
┃ ┣ 📂 Welcome Flow (set & forget)
┃ ┣ 📂 Abandoned Cart (set & forget)
┃ ┣ 📂 Post-Purchase (set & forget)
┃ ┣ 📂 Win-Back (set & forget)
┃ ┗ 📂 Campaign Calendar (agency)
┃
┣ 📂 Conversion
┃ ┣ 📂 Landing Pages (agency)
┃ ┣ 📂 Offer Strategy (keep calendar)
┃ ┣ 📂 Bundle Pricing (AOV)
┃ ┣ 📂 Trustpilot strategy (for exit)
┃ ┗ 📂 A/B Testing (cro agency)
┃
┣ 📂 Increase Revenue
┃ ┣ 📂 Optimize AOV
┃ ┣ 📂 Upsells & Cross-sells
┃ ┣ 📂 Subscriptions (stay ai)
┃ ┣ 📂 Limited Drops (build scarcity)
┃ ┗ 📂 Wholesale / B2B
┃
┣ 📂 Analytics
┃ ┣ 📂 Ad Performance (motion)
┃ ┣ 📂 LTV:CAC Ratio (must)
┃ ┗ 📂 Overall Finances (triplewhale)
┃
┣ 📂 Retention
┃ ┣ 📂 Customer Education (ebooks)
┃ ┣ 📂 Loyalty Program (email)
┃ ┣ 📂 Unboxing Experience (stickers)
┃ ┣ 📂 Referral Program (snowball)
┃ ┗ 📂 Customer Support (outsource asap)
┃
┣ 📂 Distribution
┃ ┣ 📂 Amazon (setup asap)
┃ ┣ 📂 Retail Partnerships (prep deck)
┃ ┣ 📂 Go International (set localize)
┃ ┣ 📂 Affiliate Program (snowball)
┃
┣ 📂 Brand Growth
┃ ┣ 📂 Product Line Extension (AOV)
┃ ┣ 📂 Collabs & L. Editions (brand value)
┃ ┗ 📂 Athlete / Creator Deals (brand value)
┃
┣ 📂 Scaling
┃ ┣ 📂 Hiring system (hire HR)
┃ ┣ 📂 SOPs & Automation (notion)
┃ ┣ 📂 Agency Partners (hire & fire fast)
┃ ┣ 📂 Global Logistics
┃ ┗ 📂 Exit Strategy (sellwasabi)

Share this. Bookmark it. This is the roadmap.

[Tiramisu AI @Tiramisu_AI]

https://t.co/JBKJbCmIx3

[Solana @solana]

Just met a cute girl at the wedding i'm at.

like actually cute. genuinely attractive human being.

we're talking. vibes are good. she's laughing at my jokes.

i'm being charming.

then crypto gets brought up, she says it

"i use solana"

my ears PERKED up

i played it cool. i said "oh nice, what protocols are you on"

she said "i have some SOL on Kraken"

and that's where a normal person would have said "wow that's really cool" and gotten her number

but i am not a normal person

my brain immediately went into autopilot and i said "on Kraken? do you at least self-custody?"

she looked confused

i kept going

"do you have a wallet? do you stake? what's your DeFi allocation. are you actually onchain or are you just sitting on a CEX watching candles"

she said "i bought SOL and i check the price sometimes"

and i said "so you don't actually use solana"

the vibe was GONE

her friend pulled her away. she didn't look back.

i was standing there alone at a wedding holding a drink i wasn't even sipping doing MENTAL MATH on whether someone who's never left a CEX can even call themselves a solana user

my friend walked over and said "bro she was into you what happened"

i said "she holds SOL on a CEX"

he said "so?"

SO???

i would rather DIE alone than let a CEX-only price-checker who's never opened Phantom think we're in the same ecosystem

she had a pretty face but a DISGUSTING onchain history because there IS no onchain history and i simply cannot overlook that

could've had her number

but she knows i'm running DeFi positions across Drift and Kamino at 3am while she's asleep

and honestly that's worth more

solana

[HBX @hbx]

Raffle for Fragment Design X Union X Air Jordan 1 High OG, the same pair Steph Curry pulled up to the 2026 NBA All-Star Game red carpet is now live at HBX!

Use the link below ⬇️ to enter the raffle for a chance to purchase your own pair. Good luck!⁠ 🏀🔥

Link: https://t.co/pHqKztWovf
⁠
For Hong Kong pick-up only*

[Ben Yu @benwhyyou]

@codyschneider MCP

[Kaden @PlayoffKaden]

𝐄𝐗𝐏𝐎𝐒𝐄𝐃: Rockets superstar Kevin Durant caught talking trash about his current and former teammates on burners, @gethigher77 and others.

In these messages, Kevin Durant is seen trash talking his current and former teammates

What he says is shocking 😳

(A thread 🧵)

[Ben Yu @benwhyyou]

@blvckledge insightful thnx!

[Ben Yu @benwhyyou]

@Prof_Kalkyl super clean

[Ben Yu @benwhyyou]

@Cbb0fe @gaib_ai CBB loves spreading KOL FUD and KOL hate

[Ben Yu @benwhyyou]

@Cbb0fe KOL do KOL deals lol

[Ben Yu @benwhyyou]

@EdstechD @gaib_ai 3/81 is not bad 🤣

[Ben Yu @benwhyyou]

@corybates1895 Consistency

[Ben Yu @benwhyyou]

@BigManBakar enzo out?

[Ben Yu @benwhyyou]

@FerreWeb3 buy low

[Ben Yu @benwhyyou]

@Defi_lawd @coinfoin_ @konyk001 1000% agree! tired of ppl ganging & blaming for attention and engagement. real recognize real

[Ben Yu @benwhyyou]

@FareaNFts Worth?

[Ben Yu @benwhyyou]

@Cbb0fe Circle jerking

[Ben Yu @benwhyyou]

@Only_Eunhyuk44 @LiveArtX Official?