Jason Bergman

Helping brands connect with the coolest kids on college campuses @marketpryce

[Jason Bergman @bergmantweets]

@drewfallon12 @AlexRudolph15

[Jason Bergman @bergmantweets]

@codyplof We do #1 for you specifically with college athletes at @marketpryce.

Happy to chat with back to school around the corner, fee like female college athletes would love Jones Road

[Jason Bergman @bergmantweets]

@seanfrank If student-athletes are a niche you’re down to test, we run gifting programs at scale for brands like Turtle Beach, Proactiv, and more.

Ridge is a no-brainer for this college demo so I’m happy to run a 30-day pilot for free so you can see it in action.

DMing you now 🤝

[Jason Bergman @bergmantweets]

The House settlement was (finally) approved for college athletes.

Here’s what changed for real NIL - athletes making money to promote brands.

[Jason Bergman @bergmantweets]

Student-athletes are most untapped niche of influencers for brands looking to more authentically engage with Gen Z.

If you want trust, affinity, and cultural relevance...

You don’t need one macro-influencer like Alix.

You need an army of athlete ambassadors.

[Jason Bergman @bergmantweets]

Alix Earle is going viral right now for making $450K for a single Instagram post.

At first glance, that price tag (obviously) sounds insane.

But when you break it down — it’s not 🧵

[Jason Bergman @bergmantweets]

200+ student-athletes = Alix Earle’s reach.

And it’ll cost you 10% of the budget.

Student-athletes have just as much, if not more, affinity and trust with their audiences.

They're trendsetters.

The coolest kids on college campuses.

[Jason Bergman @bergmantweets]

Just had a "this is why I do what I do" work moment.

Met @marketpryce athlete Joan Cash IRL, who just partnered with @soulcycle through MP, so of course we hit a class together.

She's a true superfan (rides 4x a week 🤯) and called this deal a dream come true.

Made my week 💚

[Jason Bergman @bergmantweets]

What’s cooler than handing $2,000 in cash to college athletes?

...I’ll wait.

Literally sitting at my desk with the biggest smile as I scroll through ALL the content we filmed at the first-ever @HomefieldApparl Day at ASU.

The energy was unreal.

Can’t wait to share it soon 👀

[Jason Bergman @bergmantweets]

So… what if every MarketPryce athlete made a short intro video when they signed up?

Something brands could preview before swiping.

Better yet—what if we prioritized those athletes in search? 👀

Working on something here. Stay tuned...

[Jason Bergman @bergmantweets]

Every week, I send my team a 3-2-1 update:

✅ 3 wins
🔜 2 things I’m excited about
🔑 1 big learning

What started as a simple update turned into my favorite way to lead with clarity and energy.

Sharing this week’s edition in case it inspires you 👇

[Jason Bergman @bergmantweets]

🔑 1 Big Learning

On a call with a client, I had a💡moment.

They said one of the most valuable parts of MP was seeing past athlete brand deals—especially from our Holiday Box unboxing.

Watching how athletes talked about brands helped them imagine how they'd promote their own.