Beth Marchant

I blame all my negative qualities on my parents divorce and the fact I’m a Gemini. Trying my best at @Gasp_4

[Giles Edwards @Giles_Edwards]

Achtung! Our latest #CTAPod revisits our great chat with @amplified_intel's finest, Karen Nelson-Field. An authority on attention and media effectiveness, she's a real marvel. Jump in and soak up the smarts: https://t.co/y16iQtp1tE #attention

[Keith @keithdunn]

Jasmin Paris @JasminKParis finished loop five of the #BM100 in 59:58:21.

[Giles Edwards @Giles_Edwards]

Louder for those at the back

(Our client is at the back 😂)

[…Gasp! @Gasp_4]

We’re forever telling our clients to ‘get in the room’ with their target audience (cc Jenni Romaniuk on mental availability). 

CCS McLays listened. 

That’s why this year they’re the proud sponsors of 1109 sqft of exquisite bathroom space at @RetailWeek x @TheGrocer LIVE 2024. 

#RWGLIVE24

[Giles Edwards @Giles_Edwards]

Earlier today, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit @andrewtindall_ to tell us which of this year’s cohort of costly commercials were MVPs & which fumbled the ball.
📣Touch down on the play button here: https://t.co/gBxWDfqgpx #SuperBowl

[…Gasp! @Gasp_4]

10,634 brilliant marketers listened to our maiden episode with @rshotton. Now he’s back, almost exactly 5 years and 1 book better.

Fill your ear canals up wherever you get your podcasts: https://t.co/ADyRjHyusm

Feel better about #marketing with #CTAPod📣

[Giles Edwards @Giles_Edwards]

This week we claimed @50cent is better than 49 Cent to coax & catch a man who knows his onions on the ‘left hand digit effect’; @rshotton. In Feb '19, he was our inaugural CTA📣 guest. 5 years, 343309 listens & 1 book better, he's back for our 5th birthday https://t.co/Lu1SOVzWCi

[…Gasp! @Gasp_4]

𝟮𝟬𝟭𝟵: 𝗥𝗜𝗖𝗛𝗔𝗥𝗗 𝗦𝗛𝗢𝗧𝗧𝗢𝗡 𝗢𝗡 𝗧𝗛𝗘 𝗖𝗔𝗟𝗟 𝗧𝗢 𝗔𝗖𝗧𝗜𝗢𝗡® 𝗣𝗢𝗗𝗖𝗔𝗦𝗧

𝟱 𝗬𝗘𝗔𝗥𝗦, 𝟭𝟯𝟬 𝗘𝗣𝗜𝗦𝗢𝗗𝗘𝗦 𝗔𝗡𝗗 𝟯𝟰𝟯𝟯𝟬𝟵 𝗟𝗜𝗦𝗧𝗘𝗡𝗦 (𝗢𝗥 𝟲𝟴𝟲𝟲𝟭𝟴 𝗘𝗔𝗥𝗦) 𝗟𝗔𝗧𝗘𝗥...

𝟮𝟬𝟮𝟰: 𝗥𝗜𝗖𝗛𝗔𝗥𝗗 𝗦𝗛𝗢𝗧𝗧𝗢𝗡 𝗢𝗡 𝗧𝗛𝗘 𝗖𝗔𝗟𝗟 𝗧𝗢 𝗔𝗖𝗧𝗜𝗢𝗡® 𝗣𝗢𝗗𝗖𝗔𝗦𝗧

In February 2019, @rshotton agreed to be our inaugural guest to launch the Call to Action® podcast.

Almost exactly 5 years and 1 book better, we're snaring Richard for a second, celebratory, episode to mark the occasion.

Ask a listener question below, or DM us, and we'll put the best ones to him.

#CTAPod📣

[…Gasp! @Gasp_4]

This week, #CTAPod📣laid bait in a box trap to lure & snare our maiden catch of 2024, @MrBoxpark, to shoot the breeze on a ton of tasty topics. We even had to stop & reload a few times to take aim at Bezos, Brexit, bean counters, & loads more. Hear here https://t.co/vbOvwLFcMx

[Giles Edwards @Giles_Edwards]

This week, we used plenty of plaid to lure and poach the pattern-shirted planning pro, @juliancole on #CTAPod📣 We talk fundamentals of strategy, imposter syndrome, training, using AI differently, salt, insights, lazy oath & more. Hear here: https://t.co/jLuA6dl1h1
#marketing

[…Gasp! @Gasp_4]

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, @juliancole on #CTAPod📣 We talk fundamentals of strategy, imposter syndrome, using AI in a helpful way, and a treasure trove more: https://t.co/iYWPxUqIXm

[…Gasp! @Gasp_4]

Landing tomorrow. We've poached patterned shirt wearing planner & Principal of Strategy Finishing School, @juliancole, for a chinwag. We talk:
📣 The similarities between strategy & gambling
📣 #CTAPod📣 alumni @adliterate
📣 Using AI for strategy
& loads more. Tune in soon.

[Alex Horne @AlexHorne]

I enjoyed talking to this man.

[…Gasp! @Gasp_4]

This week, we gave ourselves 50 minutes and the task to catch master of mirth, @AlexHorne on #CTAPod📣 We chat sorting potatoes from toads, tears in an eggcup, silly vs wacky, and (of course) the glorious 'stupid waste of time' that is @taskmaster https://t.co/CDcA8k8bFX

[Giles Edwards @Giles_Edwards]

This week, we gave ourselves 50 minutes and the Task to catch Master of mirth, @AlexHorne on #CTAPod📣 We chat sorting potatoes from toads, catching tears in an eggcup, silly vs wacky, and (of course) the glorious 'stupid waste of time' that is @taskmaster https://t.co/hTSFEgst1J

[42courses @42Courses]

Exciting news! Check out our latest podcast featuring the authors of “How Brands Blow”, a hilarious book on marketing madness.

Packed with entertaining insights and useful tips, it’s the perfect stocking stuffer for anyone in marketing!

Get listening now! https://t.co/S0RCP3JA5e

@Dr_Draper @Giles_Edwards

[richard shotton @rshotton]

How to develop the modern brand

As told by ⁦@Dr_Draper⁩ and ⁦@Giles_Edwards⁩ in How Brands Blow

[…Gasp! @Gasp_4]

This week, #CTAPod📣 went meep meep past @contagious HQ to catch an ACME wielding @A_J. After trying to crush us with a Greco-Roman catapult, Alex talks to us on his wiggly career path, Most Contagious 2023, anti-creative forces, Binet & Salad, & more: https://t.co/4cUqkTudT6

[Giles Edwards @Giles_Edwards]

Alex Jenkins @A_J of @contagious explaining why @BinetLes and Peter Field are the eating salad and jogging of adland. Sort of. In a way. On this week's Call to Action®; out Friday. Available from the usual, and some unusual, places.

Including: https://t.co/kPpS4Y940f #CTAPod📣

[…Gasp! @Gasp_4]

𝗧𝗛𝗘 𝗖𝗜𝗥𝗖𝗨𝗦 𝗜𝗦 (𝗙***𝗜𝗡𝗚 𝗙𝗜𝗡𝗔𝗟𝗟𝗬) 𝗜𝗡 𝗧𝗢𝗪𝗡!

It famously took Guns N Roses 14 years to release their album Chinese Democracy. By that measure, we’ve not done too badly, as our new book, How Brands Blow, is only 3 years late. Winning.

🤡 So roll up, roll up, and pre-order Delusions of Brandeur's sequel now https://t.co/AcdIsCuqY7🤡

#advertising #copywriting