HERE'S THE DIFFERENCE:
•Greg did NOT change his story.
•Katie turned around and told BLAKE he's the one.
HER story changed.
#teamgreg#TheBacheloretteFinale
@FreddyLA7 The good news that we ALL desperately needed after the deep depression of so many great teams recently eliminated.... FREDDY IS BACK LET'S GOOOOOOO
@BofA_Help and it's extra frustrating to see people selling them in packs of 3 online for $150+ each.... No wonder we couldn't get in line to get a single one to keep as a souvenir when people were allowed to bulk buy just to sell online for a profit 😭💔
@BofA_Help first off, AMAZING work on your marketing genius! 👏🏼👏🏼 11 of us went to the USA vs Australia game in Seattle, we tried to get in line before AND after the game but they cut it off before we got there 😭 do you have any Seattle city you can send us?!? PLEASEEEE 🤞🏼🙏🏼
@FreddyLA7@katesbooksnooks Definitely Lancaster PA. Go to "Shady Maple smorgasbord" for a true experience of an Amish buffet meal! It's packed full for a reason. In Lancaster you can even rent a buggy ride for the full experience! (Or just make friends with someone & get one for free!)
@FreddyLA7 Option 1 you're going right past Cedar Point park which is a fun amusement park if you love coasters! PA you can stop in Hershey if you're doing option 1, it's where USMNT Christian Pulisic is from. You can do a tour of Hershey chocolate factory+ amusement park there
#AD ⚽ I’m excited to join @Fanatics as a #FanaticsCreator just in time for the World Cup this summer! Check out my #FanaticsStorefront link and gear up with your favorite WC gear! Use 39SHIP on Fanatics for free shipping: https://t.co/9eePxwDILg🏆
I’ve seen data over the course of my career that suggests the average American soccer fan has 3 favorite teams.
That can take form in a ton of different ways but for example, it could be:
1. One domestic (e.g. Atlanta United)
2. One European (e.g. Manchester United)
3. One from their cultural roots (e.g. Boca Juniors)
A Packers fan will never be a Bears fan. But soccer fans hold multiple loyalties simultaneously.
Why is this critical for brands to understand?
Because you can’t design one campaign and expect it to work for everyone.
An Austin FC fan in Austin, TX lives in a completely different world than a Club América fan in San Antonio who doesn't care about MLS at all.
Different languages. Different media. Different values.
Come in with the wrong voice and soccer fans will know instantly.
The brands winning right now understand this:
- They segment their approach
- They listen before they speak
- They earn credibility before they spend it
That's the difference between breaking through and falling flat.
@kylesheldon@jonmark93 & I already have tickets for Olympics 2028 as well as looking forward to attending WC! (He's been on WC since 2018!) What an exciting era for American hosting!!!