BeyondB

The Technology & Growth Partner for Modern Brands

[BeyondB @beyondbco]

@ShiftedMusic Really like this approach. Most brand guidelines explain what the brand should sound like, but the rejected edits reveal what it should never sound like.

[BeyondB @beyondbco]

Companies spend years asking, “How do we build distribution?”

Sometimes the better question is: “Who already has the distribution we need?”

Borrow distribution before you spend years building it. https://t.co/WhKDgTP8bQ

[BeyondB @beyondbco]

The next Nike won’t be built by copying Nike.

The principles still matter. The playbook doesn’t.

Distribution changed. Attention changed. Technology changed. The next great brands will be built for the world that exists now. https://t.co/WPOzWnnUnJ

[BeyondB @beyondbco]

You can build exactly what people need and still struggle to sell it.

A great product only becomes obvious after the market understands where it fits. https://t.co/C1Qq3wdTz6

[BeyondB @beyondbco]

@i_mika_el Right. Hardware can’t copy SaaS economics 1:1 because there’s still a physical product to fund. Maybe the real innovation is figuring out how to distribute that risk without bringing the friction back to the customer.

[BeyondB @beyondbco]

SaaS didn't transform software just by adding subscriptions. It made software easier to buy, try, upgrade and keep.

Hardware largely works the old way: pay huge upfront and hope you still want it in 2-3 years.

Maybe hardware needs its own SaaS moment. https://t.co/VO9m0zF1vY

[BeyondB @beyondbco]

@sir4K_zen Right. Early sales don't just create revenue, they tell you what actually deserves more time and what doesn't.

[BeyondB @beyondbco]

AI is making products faster to build. But it is also making markets faster to compete in.

The window to build customers, revenue, distribution and market position is getting smaller.

In the AI era, momentum isn't something startups can leave for later. https://t.co/BWf46WToHS

[BeyondB @beyondbco]

@Dinesh78039466 Right. Building products has accelerated much faster than distribution has. Starting distribution earlier gives it time to compound while the product is still evolving.

[BeyondB @beyondbco]

#Pocket just crossed a $100M annualized run rate, with 270,000+ devices in circulation.

But there’s an interesting question behind that growth: why build another piece of hardware for something a smartphone app could largely do?

You still have to carry the device, take it out and press record. So the real advantage may not be convenience.

It may be positioning.

As an app, Pocket enters a crowded market of AI note-takers and transcription tools. As hardware, it becomes something much easier to understand: a device built specifically to remember conversations.

Same underlying problem. Very different competitive frame.

Sometimes hardware isn’t necessary for the technology.

It gives the product an identity that software alone might struggle to create.

#hardware #positioning

[BeyondB @beyondbco]

#OpenAI has launched ChatGPT for Teens.

The teen experience comes with stronger protections, parental controls and different handling of higher-risk situations.

In other words, the product does not simply personalize what a user sees. Its boundaries change depending on who is using it.

Software has spent years personalizing feeds, recommendations and interfaces. AI can go further by adapting how the product itself behaves.

A teenager, an employee, a doctor and a financial adviser may eventually use the same underlying AI, but with very different permissions, safeguards and levels of autonomy.

ChatGPT for Teens is an early example of what that future could look like.

#chatgpt #teens #guardrails #beyondb

[BeyondB @beyondbco]

@PavelsPulse This is probably where attribution gets really uncomfortable. The thing influencing the decision may never show up in the analytics, while everything downstream gets the credit.

[BeyondB @beyondbco]

Distribution used to be easier to map.

Today, a customer might discover a brand through a creator or a retail media, ask AI to compare it, buy directly, and choose it partly because it can deliver today.

The growth stack is getting wider, not simpler. https://t.co/jaDQ5AFe3x

[BeyondB @beyondbco]

@fridayresearch_ That's the interesting part. We're moving from optimizing information for people and search engines to making sure AI understands it too. Being a great option won't matter much if you never make the shortlist.

[BeyondB @beyondbco]

@alexisjarre0 Absolutely. That human layer is probably the hardest part to replace. We might use AI to discover and compare more options, but when it comes to actually choosing, a recommendation from someone we trust still carries a different weight.

[BeyondB @beyondbco]

💯

[Nikunj Kothari @nikunj]

My hottest take is that brand marketing is going to be THE major differentiator and one of the most prized assets for a company going forward.

And, I’m not talking about launch videos or pouring money primarily for “aesthetics” simply to pump the valuation. You still need retention before attention.

I’m talking about thinking through what a company stands for and understanding the “vibe” of what’s happening in the market. Being relentless on the long term goal while also thinking through how to showcase the company in the short term. And doing it every week.

Especially if you think agents become the primary user for most products, then to get the attention of a rapidly attention deficit audience (aka humans) you’ll need to stand out consistently in how you present the company.

These folks primary have been given tier 2 roles and passed up for CMOs many many times. I think this will finally invert in the next 10 years where you’ll hire these folks as cofounders or at least give them a big seat at the table.

Normally the design centric CEO tends to be this, but those are rare and you’ll need to learn how to hire for this role. Just like a good product marketer, these are exceptionally rare so you have one hold them close!!

[BeyondB @beyondbco]

AI is making it possible for brands to produce more content, faster and cheaper than ever.

When polished creative becomes available to everyone, production stops being an advantage.

The harder question becomes: what makes any of it recognizably yours? https://t.co/pwyGvIu9XI

[BeyondB @beyondbco]

Technical superiority does not automatically create market leadership in B2B.

Buyers choose companies they can discover, understand, trust and confidently justify internally.

Great products win when product advantage is supported by clear positioning, credible evidence, strong distribution and a buying experience that turns technical strength into market preference.

https://t.co/2RtnrNZLBm

#b2b #sales #product

[BeyondB @beyondbco]

Websites were built for people. Then we optimized them for search engines.

Now a third audience is emerging: machines.

AI crawlers, assistants and agents are beginning to research, compare and recommend brands before a customer ever visits their website. https://t.co/43AR8EAuVh

[BeyondB @beyondbco]

AI hardware has a problem that better models won't solve: social acceptance.

As AI moves into glasses, rings and always-available devices, the question isn't only whether the user wants them. It's whether everyone around the user is comfortable with them. https://t.co/64D0SugutY