Brad Geddes

PPC Geek & Official Google Ads Seminar Leader. Author, Advanced Google AdWords. Co-Founder, Founder,

[Brad Geddes @bgtheory]

We finally produced our guide to #GoogleAds & #MicrosoftAds RSA testing. The math behind pinning and often forgotten with machine learning. If you want to test RSAs (you should),
here's your comphrensive guide > https://t.co/5i6Ls81Q9Q

[Brad Geddes @bgtheory]

@EronCohen I prefer pinning for most RSAs. It's a math problem that lack of data can't solve > https://t.co/5i6Ls81Q9Q

[Brad Geddes @bgtheory]

Another example of why we want more control of RSAs. This is an RSA with 'excellent' ad strength. When it was paused, this ad group's conversions almost doubled due to G serving the highest CTR ad the most and not the one that converts the best. I have 1000s of these examples.

[Brad Geddes @bgtheory]

@PPCKirk I've also seen turning off DDA when you have a strong brand can sometimes help as well. DDA has a tendency to way overvalue or undervalue brand conversions. Recently removed DDA from an account, and the total conversions went up 19% for the same budget.

[Brad Geddes @bgtheory]

@MarkBppc @bloomarty Yes, but the RSA location insertion is not very specific; hence within a few miles of a business, we see them do OK. As users are further away, the RSA location insertion actually lowers conversion rates.

[Brad Geddes @bgtheory]

@Doron85 You can't get any data by individual assets outside of impressions. The data isn't anywhere that can be accessed. If Google ever made this data available, it would allow advertisers to actually optimize their ads outside of pinning and testing.

[Brad Geddes @bgtheory]

@gmail Any idea how long the current Gmail & Gmail for Work outages are going to last?

[Brad Geddes @bgtheory]

@JonathanDrake @mikebeckhamsm You have to think something might be timeless when it's quoted 16 years after it was written in the world of #PPC where things change daily :)

[Brad Geddes @bgtheory]

@gregfinn @GoogleAds I often dislike this recommendation already. Occasionally, I've seen it applied & lose 10-20% of conversions or have their CPA jump by more than 15%. Google is not always consistent in showing variations by match type and can decide to stop showing ads for a variation at any time

[Brad Geddes @bgtheory]

@AWSSupport We've been paying via @paypal MC for 10+ years. It seems PayPal won't accept AWS any longer. Just another nail in PayPal's coffin - AWS is wonderful :)

[Brad Geddes @bgtheory]

Hmm. @PayPal informed me they can't accept payments for @awscloud after accepting them for many years. We've seen a lot of weird processing errors with PayPal over the past 2 years, seems they aren't competing well with all the new processors.

[Brad Geddes @bgtheory]

There are so many ways @GoogleAds could improve RSA asset & combination reports. They added some that are OK, but these are definitely not the top requested features by far > https://t.co/HyTdAfUH8b

[PPC Live @ppcliveuk]

Our 4 amazing speakers and what they'll be talking about next Thursday!!! 🥳🥳🥳👏👏👏🙌#PPCChat #MarketingTwitter @ppcliveuk #PPCLiveUK https://t.co/G8ykT4ZD3R

[Brad Geddes @bgtheory]

This is our flowchart for how we evaluate #GoogleAds recommendations for #SMXNext Coffee Talk.

[Brad Geddes @bgtheory]

@beyondthepaid Yes. Microsoft Ad Center had the best demographic tools after Google shut down Google Ad Planner, which was one of the best research tools around.

[Brad Geddes @bgtheory]

@beyondthepaid @sengineland I find #3 is often not true. When we looked at a significant number of ads & ad groups, when you pause the lower CPI RSA, the ad group's conversions increase. It's not about additional impressions, it should be about the overall ad group's conversions.

[Brad Geddes @bgtheory]

@adsliaison @PPCGreg @rustybrick Thanks, these account by account level settings are difficult to work with. The agencies we work with have spent over 1000 hours manually tracking & turning off DDA where it was not appropriate. It's such a waste of time and mind-numbing work.

[Brad Geddes @bgtheory]

@NeptuneMoon This is also why Google has to abandon products due to lack of adoption. No one trusts @Google to support anything new. If Microsoft had launched something like Stadia - it would have been adopted as MS supports products longer.

[Brad Geddes @bgtheory]

@BrookeOsmundson @GinnyMarvin @michellemsem @beyondthepaid @gregfinn It was great seeing everyone's faces. One of these days we'll all go out to a dinner at some conference again :)

[Brad Geddes @bgtheory]

The conspiracy theorist in me thinks the new option for Google to tell you when your info is online is also a way for them to verify your info for customer match and other advertising to increase match rates. The privacy person in me loves it #SearchOn

[Brad Geddes @bgtheory]

@AnspachAlvaro Conversions don't affect the landing page quality score. Here's a video on how to increase LPQS > https://t.co/ruYwUiuBQ0