Dump Matsumoto smacks Tam Nakano on the head with a kendo stick for pretending to cry all the time, then scolds Saya Kamitani for laughing too much as a heel. She then asks Tanahashi what he thinks about how current women's wrestlers carry themselves, and he says "In order for people to come to the venue, we have to make our players famous."
Dump says they should become famous in the ring, and Tanahashi says the order is reversed. The implication is they need to be bright and bubbly during these TV appearances to sell tickets. Controversial discussions like this between old school and new school wrestlers and fans is what led to the constant complaining about the way Saya Kamitani acts on television to get more people to watch STARDOM.
I'm glad Tanahashi defended Saya, recognized that times have changed, and pivoting from standard tradition is necessary to make money and draw interest in the modern day.