Barış Güvercin

Let me see you script.

[Barış Güvercin @bguvercin]

Balatro has 101,114 reviews and a 5.0 rating on the App Store. Slay the Spire has 3,130 reviews and a 4.2. That's a 32x review gap between two card-based roguelikes in the same genre. Here's what the data actually shows.

[Barış Güvercin @bguvercin]

@sytaylor Now its accessible on claude chat

[Barış Güvercin @bguvercin]

Track this for your game at https://t.co/WeMBk7HVny

[Barış Güvercin @bguvercin]

Among Us has 831,683 reviews. It doesn't rank in the top 20 for 'party game,' 'multiplayer game,' or 'online game.' That's not a bug. It's a case study in what happens when a game outgrows its own category.

[Barış Güvercin @bguvercin]

The takeaway for indie devs: keyword rankings matter most in the 0~50K review range, when you're unknown. Among Us's absence from category searches isn't a failure, it's evidence that review velocity eventually replaces keyword dependency entirely.

[Barış Güvercin @bguvercin]

Track this for your game at https://t.co/WeMBk7HVny

[Barış Güvercin @bguvercin]

Balatro has 101,114 reviews and a 5.0 rating on the App Store. Slay the Spire has 3,130 reviews and a 4.2. That's a 32x review gap between two card-based roguelikes in the same genre. Here's what the data actually shows.

[Barış Güvercin @bguvercin]

The non-obvious read: Balatro has essentially exited the keyword competition entirely. 101K reviews means users search its name directly. Competitors fighting for 'roguelike' or 'card game' rankings are competing in a market Balatro no longer needs. Brand search replaced ASO.

[Barış Güvercin @bguvercin]

Your metadata is your application for every search term you want to rank for.

Authority doesn't flow anywhere automatically.

You have to enter the terms.

Most apps don't. That's the gap.

[Barış Güvercin @bguvercin]

"fish tank" in the subtitle.
"simulator" in the keyword field.

That's the entire fix.

One metadata update. 1.1M reviews of authority suddenly applicable to a term with real search volume and one weak competitor holding position 1.

The opportunity doesn't get easier than this.

[Barış Güvercin @bguvercin]

Reviews don't rank you.

Ratings don't rank you.

Downloads don't rank you.

The App Store composes search phrases from your title, subtitle, and keyword field.

If the phrase isn't composable from your metadata, you don't appear.

Full stop.

[Barış Güvercin @bguvercin]

An app with 24,000 reviews is outranking an app with 1,100,000 reviews in App Store search.

The bigger app isn't losing on quality. It's losing on two words.

Here's what that means for every app you're building. 🧵

[Barış Güvercin @bguvercin]

Search "fish tank simulator" on iOS App Store.

Position 1: Tap Tap Fish — 24,000 reviews.

Not in top 10: Fishdom — 1,100,000 reviews. Top 5 in category. 4.6 stars.

"fish tank simulator" never appeared in Fishdom's metadata.

45x the authority. Zero of the visibility.