Bhaskar Sarma🗿

eCommerce and DTC email marketer. Student of human behaviour, devourer of books, lapsed biker and trekker. অসমীয়া।

[Bhaskar Sarma🗿 @bhas]

I have had threads strewn around on my profile, so I am consolidating them in a thread of threads for easy reference.

Featured: experiments, learnings, projects, whatever else I find interesting.

Let's start with a copywriting experiment https://t.co/vEy68Vf3PJ

[Bhaskar Sarma🗿 @bhas]

This thread will cover email subject lines +preview text for #DTC brands.

For each brand, I will write headlines for 7 different types of users/customers.

Follow along here https://t.co/usIhHiDy2W

[Murali Srinivasa @MuraliSrinivasa]

Sridhar ji highlights three very important areas in the podcast related to hardware which is also applicable for PCB manufacturing-

1. Speciality chemicals used in PCB.
We have been working closely with few R&D startups in this space- copper nanomaterials(Anuna Labs) and others. Its very important that we build this in India. Huge gap/opportunity.

2. CAD used in PCB- Spell from @PcbCupid is one step in this direction with a larger vision of building our own CAD tools for PCB. Team has made good progress on autorouting recently.

3. Test and Measurement Tools - Huge gap in this space and almostly entirely imported products today. TDR used in impedance measurment for example is a low hanging fruit in PCB space if someone wants to start.

All of these are important for building a strong electronics ecosystem in 🇮🇳

[Bhaskar Sarma🗿 @bhas]

@forallcurious It's too bad we don't have wrap travel yet. Could have reached Alpha Centauri in months or a couple of years, if the tides of the empyrean collaborated. Then again, Chrysalis might reach its destination in earth equivalent of 1752, so maybe it's a good thing we don't do wrap yet

[Bhaskar Sarma🗿 @bhas]

@YESBANK It's very negligent of you to shut down accounts without giving heads up or redressal.

Your officers also don't seem to understand that registered companies can operate without any employees working out of registered offices, or companies that have wfh policies.

[Bhaskar Sarma🗿 @bhas]

Regretting opening a current account at @YESBANK . Account opening takes days (though their system is called Account In Minutes), and they can randomly freeze your account over some verification issue without proactively solving the issue. Worse, grievance cell is non responsive

[Bhaskar Sarma🗿 @bhas]

@YESBANK And further illustrating how broken the bank's internal processes are, they will ask for feedback, but their survey flow is so confusing that it seems to by default assume positive experience

In Yes Bank's world, you can't be location independent, your employees can't wfh.

[Bhaskar Sarma🗿 @bhas]

@YESBANK So if you're a location independent business without any employees working out of your registered office, @YESBANK will refuse to service your account, even if you have CoI, GST, Startup India certificate etc.

They will consider your setup to be suspicious. Startups, stay away

[Bhaskar Sarma🗿 @bhas]

@cultblood_ They literally translated warm greetings into Assamese.

[Bhaskar Sarma🗿 @bhas]

South and central Assam were always leaning towards BJP, but I am surprised by their complete dominance in upper Assam, since there was a lot of chatter about how BJP needed to be taught a lesson, and rumblings over tribal issues.

[Hedgie @HedgieMarkets]

🦔An internal Amazon document obtained by Business Insider reveals that AI is making the company's existing tool duplication problem significantly worse. Teams are spinning up AI-powered applications so quickly that overlapping systems are proliferating faster than they can be consolidated. When AI ingests internal data and converts it to new formats, those outputs are stored separately from the original source, meaning if the original data is deleted or access is restricted, derived versions persist.
In one documented case, a system called Spec Studio continued displaying software details that had been made private in Amazon's internal code repository. Amazon's proposed solution to the AI sprawl problem is more AI.

My Take
This document is the organizational context underneath the AWS outage story from December, where an AI tool deleted an entire production environment while fixing a minor bug and took 13 hours to recover. That kind of failure is what happens when you've layered AI tools on top of AI tools inside a company where teams are independently spinning up systems faster than anyone can track them, where derived data persists after the source is restricted, and where the culture of autonomous two-pizza teams means nobody has full visibility into what's actually running.

Mandating AI adoption without the governance infrastructure to manage it produces exactly what Amazon's document describes. The speed at which AI lowers the barrier to building new tools is being treated as a feature while the document makes clear it compounds in both directions, more duplication being created faster and less of it being cleaned up. Amazon's answer to the AI sprawl caused by AI is more AI, which is also exactly what they proposed after the December outage. At some point that stops being a strategy.

Hedgie🤗

[Bhaskar Sarma🗿 @bhas]

@jordan_ross_8F Os

[Bhaskar Sarma🗿 @bhas]

@itsalexvacca Email

[Bhaskar Sarma🗿 @bhas]

AI slop has infected native Windows app like MS Designer so badly that a simple crop pic and save operation leads to spinning wheels on a 8GB machine.

[Bhaskar Sarma🗿 @bhas]

Delhi's greenery, especially in South Delhi's, is crazy impressive if you are from Mumbai.

People here really can live life kingsize in the same rent that gets you a cramped 1BHK abutting a drain in Andheri

[Alvaro Cintas @dr_cintas]

Google Stitch has released 𝗗𝗘𝗦𝗜𝗚𝗡.𝗺𝗱 🤯

One markdown file that teaches your AI coding agent your entire design system.

→ No Figma exports
→ No JSON schemas
→ Nothing to configure

The part that saves the most time:

A free collection of 40+ pre-built files already exists, extracted from real products. Stripe, Vercel, Linear, Notion, Lovable, Claude, ElevenLabs, Cursor, Warp, Zapier, and more.

Drop it in your project root. Claude Code, Cursor, Gemini CLI, and GitHub Copilot all read it natively.

100% Free and Open-Source.

[Bhaskar Sarma🗿 @bhas]

Gen AI's biggest sin is that it has made us doubt our capabilities, because even though this video has actual humans, a lot of people will choose to believe an algorithm spit it out.

Many people won't be driven to excel or push themselves, and that's a loss to society

[Brian Roemmele @BrianRoemmele]

1956, shovel dance.

[Bhaskar Sarma🗿 @bhas]

@THArrowOfApollo Code

[Bhaskar Sarma🗿 @bhas]

@RMHildebrandt Crm

[Bhaskar Sarma🗿 @bhas]

Current bank opening account rules in India are from 50s

Not only do you have to open the account where your business is registered in, you have to go to that particular branch and sign the documents in front of an officer.

This, in the age of video KYC and centralized banking.

[Bhaskar Sarma🗿 @bhas]

@himantabiswa Incidentally went to Swahid Smarak Kshetra yesterday and I gotta say, it has the beginnings of something good.

It's still a work in progress and needs more upkeep and curation and something audiovisual apart from the newspaper clippings of the 79 agitation, but good start

[Bhaskar Sarma🗿 @bhas]

The protein bubble needs to burst now