Big MarTech

Every Wednesday, @chiefmartec and @JU4NMEND0Z4 offer insight into the biggest stories, ideas, and topics in marketing technology.

[Big MarTech @bigmartech]

It's alive!

[Juan ⚪️⚪️⚪️ @JU4NMEND0Z4]

Very excited to announce Something Big today!
▪️◾◾⬛

@chiefmartec and I are launching @bigmartech

Every Wednesday, Scott and I offer insight into the biggest stories, ideas, and topics in the marketing technology industry.

Watch, listen, read: https://t.co/Oak8CwAyUY

[Big MarTech @bigmartech]

This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers.

#marketing #ai #chatgpt #martech #bigmartech

[Big MarTech @bigmartech]

This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers.

#marketing #ai #chatgpt #martech #bigmartech

[Big MarTech @bigmartech]

We’re kicking off another deep dive series to explore exactly that - what are the risks and opportunities as generative AI platforms, Large Language Models and Machine Learning influences the marketing technology space?

#marketing #technology #ai #martech #generativeai

[Big MarTech @bigmartech]

We’re kicking off another deep dive series to explore exactly that - what are the risks and opportunities as generative AI platforms, Large Language Models and Machine Learning influences the marketing technology space?

#marketing #technology #ai #martech #generativeai

[Big MarTech @bigmartech]

This week on Big Martech, we examine how marketers respond, what replacements are out there, the ethical, privacy and data quality risks and challenging the common wisdom in third party cookie replacements.

#martech #podcast #bigmartech

[Big MarTech @bigmartech]

This week on Big Martech, we examine how marketers respond, what replacements are out there, the ethical, privacy and data quality risks and challenging the common wisdom in third party cookie replacements.

#martech #podcast #bigmartech

[Big MarTech @bigmartech]

Big Martech is back with Season 2! In this season, we’re doing deeper dives into the most pressing themes of Martech with three episodes at a time. Today, we're talking about the history of third-party cookies.

#bigmartech #martech #podcast

[Big MarTech @bigmartech]

Big Martech is back with Season 2! In this season, we’re doing deeper dives into the most pressing themes of Martech with three episodes at a time. Today, we're talking about the history of third-party cookies.

#bigmartech #martech #podcast

[Juan ⚪️⚪️⚪️ @JU4NMEND0Z4]

How would you answer this question?

[Big MarTech @bigmartech]

Elon, Twitter and social media chaos.

This week Juan Mendoza and Scott Brinker think through the implications of Elon's takeover of the bird app, the decline of mainstream social networks, new ideas, and opportunities for disruption.

https://t.co/IXNFcfBE0W

[Big MarTech @bigmartech]

What is up with all this Martech gobbledygook!?

In episode 6 of Big Martech @chiefmartec and @JU4NMEND0Z4 talk about how so many marketing technology companies can't clearly and simply explain what their technology does.

Listen: https://t.co/wjZ0Ff3qr3

[Scott Brinker @chiefmartec]

Latest episode of the @BigMartech show is live, where @JU4NMEND0Z4 and change our format to focus on one main #martech topic for the week — and invite you to weigh in!

This week's topic:

Martech gobbledygook https://t.co/oAHUtosFgd

[Big MarTech @bigmartech]

Valuations are down, funding is drying up and Martech and Adtech are at historical lows even after the pandemic tech boom according to a recent LUMA Partners report.

But is it really that bad? @JU4NMEND0Z4 AND @chiefmartec figure out what's going on.

https://t.co/DxuE6WSDxT

[Big MarTech @bigmartech]

This week in BIG MARTECH -
@chiefmartec and @JU4NMEND0Z4 explore all the different metaphors we use for data and ask the question - are the ways we think about data changing?

Watch, listen and read here: https://t.co/7k7e7E9muo

[Big MarTech @bigmartech]

Ecosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion.

In episode 3 @chiefmartec and @JU4NMEND0Z4
unpack the rise of ecosystems - the value and tradeoffs.

https://t.co/yNlI8YaJ5v

[Gianluigi Z. @gzarantonello]

Channel, partner, and #ecosystem tech is one of the hottest categories in #martech today from @chiefmartec https://t.co/SpiWHqRt7I

[Big MarTech @bigmartech]

What does Adobe's $20 billion acquisition of Figma mean for the industry?

This, and many other topics in the second episode of BIG MARTECH! A new show where @chiefmartec and @JU4NMEND0Z4 discuss the big news, ideas, and topics in the Martech industry.

https://t.co/3sv4K1tf2G