Hereβs a great interview with @Jakeweatherly and @garydrenik on the latest discount techniques to grow revenue, build brand (yes, effective discounting can build brand) and collect valuable data for future engagement.
#personalization#discounting... https://t.co/pqHQRM2y6X
Stat of the day: 83% of consumers understand the value of sharing their data with brands under the right conditions. New report polling 2750 consumers in the US.
#digitalmarketing#privacy#personalization https://t.co/7Krw282rWA
Congratulation to the team at Gainful for seeing such great results with the military and student offers. Gated offers are a great way to drive revenue and reward communities. #gainful#sheerid#personalized offers #military#students https://t.co/dXNim5u5dR
Back to school is right around the corner. If you're considering a personalized offer for students, you should read this article to make sure your rewards are going to people that are eligible.#personalization#genz#college students #sheerid https://t.co/Tdcpf7WW5l
Data analysis showed that Generation Z is considerably more cautious of sharing data than other generations. However, the overall willingness to share is positively impacted by financial incentives. https://t.co/ubTJqgEBo8
If you're going to attend AdWeek Commerce Week later in July, look us up. We will be sharing how brands are driving demand and collecting better data with personalized offers to dozens of communities like students and the military. https://t.co/mT4TErM5G6
If you like personality tests and obsess about the customer experience, you'll like this article. It breaks down customer journeys into 4 archetypes to design the right buying experience for your product.
https://t.co/ocMxQ1FuMw
@qwoted@cmswire The best way to collect first-party data is to give a customer a reason to share it. Lot's of great examples using promos and rewards. Here's one from P:volve. https://t.co/P4f2ZhnSke
This is a good article on different types of data, but it misses a new emerging #data type: #zero-party data. This is data explicitly provided by the customer to have a deeper brand relationship. #personalization#data https://t.co/HPhLr1warQ
Value. Online. Health. Caring. These are the attributes consumers are looking for when making purchases. And they are selecting new brands to do so, according to this report. https://t.co/RDJRacYWeu
Here's a great interview from #Jake Weatherly, our founder, on how brands like #Spotify and #Chipotle are building new customer relationships thru #identity marketing. https://t.co/xO753qXQyF
I love win-win scenarios. And I'm really looking forward to hearing this conversation between Chris Brandt CMO of Chipotle and Sai Koppala CMO at SheerID. https://t.co/oEiLBU2InE