Billy Ryan

All things #analytics and #marketingeffectiveness @the7stars 🌟 Passionate about alt rock, running, and evidence based decision making 🤓

[WARC @WARCEditors]

WARC’s Catherine Driscoll is joined by @profpauwels of Northeastern University and Amazon, and @billyryan01 , Head of Analytics and Effectiveness at the7stars to examine the close relationship between advertising and pricing power, Tune in now: https://t.co/cycZBe5pU6

[Shane O Leary @shaneoleary1]

In marketing it’s not necessary to do extraordinary things to get extraordinary results. We have plenty of marketing science, but it’s usually ignored or wrapped in impenetrable language.

So here are 8 elegant mental models to turbocharge your effectiveness in 2023 -

🔽🔽🔽

[Billy Ryan @billyryan01]

@shaneoleary1 I'd say this is likely measurement error. There's probably some validity to the findings (there are more executional levers among channels to RHS of chart), but I suspect channels with higher variability have lower spend behind them at the sample level and m/ment error is greater

[Effie UK @Effie_UK]

.@the7stars' @billyryan01 sums up his team's #EffieUK finalist campaign:

"@Goustocooking ‘bet big on brand’ to take them to the next tier of growth. They developed an inspiring brand attitude—‘Give it Some’—designed to resonate with an audience of ‘Confident Adventurers.'"

[Billy Ryan @billyryan01]

Over the moon with @the7stars 13 (!) shortlists for this year's MediaWeek awards. Especially proud of our work with Warner Music (Econometrics), Gousto (Long Term Media Strategy) and Ancestry (Long Term Media Strategy) ⭐️🤵‍♂️

[Campaign @Campaignmag]

Media Week Awards 2022: Shortlists revealed @4SalesUK @MediaComUK @MGOMDUK @the7stars @OMD_UK https://t.co/XofAHgM6C9

[Campaign @Campaignmag]

Media Week Awards 2022: Shortlists revealed @4SalesUK @MediaComUK @MGOMDUK @the7stars @OMD_UK https://t.co/XofAHgM6C9

[Billy Ryan @billyryan01]

Proud and excited to have 3 shortlisted entries this year @AncestryUK and @goustocooking x 2! @the7stars

[Effie UK @Effie_UK]

We're thrilled to announce the 2022 @effieawards UK finalists! Thank you to all of our judges for making this possible. See the finalists: https://t.co/bQgY3x2Lhq

[Billy Ryan @billyryan01]

Forgot to plug by own #TikTok #effectiveness column last month. Thanks @Grace_Kite for the nudge!

[Dr Grace Kite 🪁 @Grace_Kite]

@magicnumbersco @billyryan01 Read more here from Billy: https://t.co/GewEozx3hP

[Dr Grace Kite 🪁 @Grace_Kite]

We're evaluating a lot of experiments with tiktok for clients at the moment... so for #chartofthemonth we thought we'd air some ace analysis by @billyryan01 from @the7stars turns out people that use tiktok flippin love it.

Here's Billy's longer article https://t.co/GewEozx3hP

[Billy Ryan @billyryan01]

@benedictevans Super interesting! What's the data source here, is it actuals from the agencies referenced or is this data part of national accounts in the US? I can only go back to 2010 in the UK 😔

[Billy Ryan @billyryan01]

Absolutely delighted to be among the first agencies to be awarded this kitemark. Effectiveness was a founding philosophy for our business back in 2005, and it continues to be our guiding light today🌟🤓

[Billy Ryan @billyryan01]

Powerful story of Shop Direct putting brand consistency, linkage, mental availability at heart of campaign #effweek

[Billy Ryan @billyryan01]

Market leading approach to effective effectiveness on a global scale from #Diageo. Great advertiser presentation at #effweek

[WFA @wfamarketers]

There's no dishonour in making good products & customers happy. That should be a brand's purpose, not saving the planet @markritson #fom17

[Jerry Daykin @jdaykin]

Not about doing “digital marketing”, it’s about marketing effectively in a digital world. Nice to see Ivan quoted at #FOM17 #Diageo

[Billy Ryan @billyryan01]

There is room for targeting but advocating mass reach, salience and scientific enlightenment in marketing is more important (3) #FoM17

[Billy Ryan @billyryan01]

When an industry is so far to right of spectrum you have to stand on the left. Sums up my view of Byron Sharp vs @markritson (2) #FoM17

[Billy Ryan @billyryan01]

Stones vs Beatles, not Trotsky vs Friedman. Who says you can't have both (1) @markritson #FoM17

[Billy Ryan @billyryan01]

@tomfishburne Probably the most sage speaker at #FoM17. Definitely the funniest. 'The Awkward Adolescence of Digital Marketing'

[Billy Ryan @billyryan01]

Great illustration by @laundrapp of benefits of constantly challenging your own hypotheses; avoiding vanity metrics; focusing on LTV #FoM17