Jose De Gamboa

@LatamCardano DREP | @IntersectMBO Steering Committee &
Civics Committee

[Yoram BenZvi @YoramBenzvi]

Adoption. Adoption. Adoption.

We all know Cardano needs more adoption — but what does our plan actually look like?

- Building safer, faster, better technology? Essential.
- Making life easier for developers? Absolutely.
- DeFi, interoperability? No argument there.

But technology alone is not a plan. Who are we building for? What unites us while preserving decentralization? How are we adapting to market shifts and emerging opportunities?

As @phillip_pon recently put it:
"Institutional/enterprise is the future of web3. Retail, historically the leader, is now a follower. Institutional adoption is everyone — the large banks, asset managers, insurers. If we don't have native integrations, they simply will not build on Cardano."

I fully agree. Through institutional adoption, we can bring the real benefits of blockchain and decentralisation to the masses. Stablecoins and cross-border payments are the obvious starting point. The next wave will likely come through seamless UX/UI — onboarding people who don't even realise they're using blockchain. My conviction: within 5–10 years, blockchain will be invisible infrastructure that delivers value to every person on the planet, whether they know it or not.

Think about the internet. We needed the infrastructure first — connectivity, speed, better hardware. That was the baseline. But then came the applications, and with them, an entirely different mindset: user-first, enterprise-focused, industry-disrupting. Blockchain is at that same inflection point.

The Product Committee did a great work in 2025 establishing a vision, mission, and north star KPIs — a strong foundation for direction.

Through collaboration with the GMC and Product Committees, we identified two areas where the ecosystem can meaningfully improve:

1. A Vertical Strategy Rather than spreading efforts thin, we need focused investment in areas where Cardano has a genuine strategic advantage — Bitcoin DeFi and government solutions are prime examples.

Each vertical should have:
- A disruptive solution addressing a massive, real-world problem
- Dedicated tech infrastructure and tooling (across multiple Cardano teams)
- A clear go-to-market strategy
- World-class partners ready to scale
- KPIs aligned with the Cardano 2030 roadmap
- Multiple dApps delivering solutions across vertical use cases

*Both the Orion Fund and Service Plan have independently identified vertical focus as critical to their success.

2. Lead Generation & Enterprise Onboarding A coordinated lead generation layer would allow the ecosystem to:
- Proactively reach the most relevant companies
- Manage incoming leads more efficiently
- Connect prospects with the right Cardano builders
- Support enterprises through onboarding (where BD teams invest the most time)
- Deploy a dedicated business task force — Pentad-style — to close deals

This treasury cycle will likely fund mostly technical proposals. They are all important — but technology alone will not drive adoption.

DReps are working incredibly hard under real pressure, and a budget framework (allocating across tech, business, and admin) would have helped guide decisions. We don't have that this time.

So to the ecosystem and to our DReps: please give serious attention to business and adoption-focused proposals. Engage with them, ask questions, push back where needed. Non-technical proposals may seem easier to critique (especially for non developers) — but remember, supporting adoption is not a soft goal. It is a strategic necessity. Funding technology alone increases risk; it doesn't reduce it.

I am deeply optimistic that Cardano will become a leader in meaningful, large-scale adoption. It depends on us — this extraordinary community, built on an incredible technical foundation. It is time to take it to the next level.

Thank you.

P.S. Sorry for the long post — I have plenty more to say about it 🙂

[IntersectCIVICS @IntersectCIVICS]

CC election process open AMA

The open AMA session for Tuesday June 2, 2026 takes place at 3PM UTC.

These sessions are for anyone who has registered, is thinking about registering, or has general questions about the role of the CC.

Pop by and bring your questions!

🎦 https://t.co/9Gx7zJWpwj
🗓️ https://t.co/ZR59POsGvW

[Jose De Gamboa @Bitcows]

@Cerkoryn @wolf31o2 @ElderM Looking good!

[Jose De Gamboa @Bitcows]

@jonahkoch @IOHK_Charles @santicarmuega And drep delegation expiration pls

[Jose De Gamboa @Bitcows]

@Cerkoryn @wolf31o2 @ElderM NCL should be 2 protocol parameters enforced by the ledger defined as:
1. % of the treasury's balance between epoch A and B. NOT a fixed amount
2. A number of epochs between the first and the second snapshots

[Jose De Gamboa @Bitcows]

@Anyone_here54 @Cerkoryn @phillewisit Why not?

[Jose De Gamboa @Bitcows]

This one is sadly aging well.

[Jose De Gamboa @Bitcows]

💯 I'll say this again: Any reward framework that asks for highly qualified work to be done for free will not be sustainable.
The trilemma: You will get competent people with good intentions for short time. Incompetents with good intentions for long time or competent with bad intentions forever.

[Arnaud T @sceniuslatam]

🇨🇴 Colombia makes Open Finance mandatory

Colombia makes Open Finance mandatory through Decree, requiring financial institutions to share customer-authorized data through standardized APIs, positioning the country as one of the most advanced markets for Open Finance adoption in Latin America.

The Superintendencia Financiera de Colombia has six months to publish implementation standards and twelve months to launch a participant directory, after which each institution will have twelve months to enable access to each data category.

The regulation is expected to improve credit risk assessment and financial inclusion by enabling more personalized product offerings for a population where a significant share still lacks access to formal credit.

[Coin Bureau @coinbureau]

🇨🇴 COLOMBIA WANTS TO TURN THE CARRIBEAN INTO A BITCOIN MINING HUB

Its president, Gustavo Petro, says Colombia’s Caribbean region could use its clean energy to attract Bitcoin miners and boost local development.

He said Santa Marta, Riohacha and Barranquilla could follow the path of Paraguay and Venezuela, where cheap renewable power has already pulled mining investment.

[Jose De Gamboa @Bitcows]

@phillewisit @astroboysoup @YoramBenzvi I was sad not to see it come to life then, timing is important and this line of work is urgent.
Very optimist with this one

[Jose De Gamboa @Bitcows]

I support 110% this initiative by @YoramBenzvi we need this to drive growth in a systematic, scalable and sustainable way.
The proposal is very well though out and the team has the experience and drive necessary to see it through.

[Pete | Beware of Scammers @astroboysoup]

1.52M ADA for a Cardano business development network.

@yorambenzvi is proposing a 12-month pilot with 5–8 regional BD teams, 20+ Cardano companies onboarded, and a target of 7–10 enterprise deals closed.

The upside: Cardano needs people who can qualify leads, manage enterprise relationships, and help builders close deals.

The concern: enterprise BD is hard to verify until contracts, users, transactions and revenue show up.

Worth trying, or too soft for treasury funding?

*Not a paid promotion

[Jose De Gamboa @Bitcows]

Congratulations to all elected candidates!
Thank you to all @IntersectMBO members who trusted us with your votes!
Very exciting times and hardwork ahead for Cardano's governance.

[Nana Safo @bhra_freezy]

Congratulations!
@NicolasC3rny
@BeatriceAnihiri
@Bitcows
@kenerik
@bhra_freezy

[Jose De Gamboa @Bitcows]

We keep contributing to Cardano's growth and adoption to make the world a better place, where trusting each other is exponentially cheaper and enables EVERYONE to move forward.

[LATAM Cardano Community @LatamCardano]

We've been quietly building.

Today we are proud to announce our "Strategic Institution Management in Latin America" platform is live

https://t.co/8H4LndKxrZ

Go take a look, let us know what you think. It's free.

@Cardano_CF @IOGroup @emurgo_io @IntersectLatam @IntersectMBO

[Jose De Gamboa @Bitcows]

@CivitasExplorer Thanks!
Will the math for the NCL take into account refunds made to the treasury by projects that return funds?

[Jose De Gamboa @Bitcows]

@YoramBenzvi @Elkconnect_web3 @phil_uplc @adamKDean @AiquantTech @txpipe_tools @krissbaird We need more of this

[Jose De Gamboa @Bitcows]

@tsnnst You bring up a good point worth exploring deeper. @IntersectCIVICS @NicolasC3rny please take note. Perhaps a ZK proof of voting without revealing direction until the end could help? On the downside this tampers holder's ability to switch drep during the lifetime of a proposal.

[Jose De Gamboa @Bitcows]

@GameChangerOk @RodrigoPacini Tks!

[Jose De Gamboa @Bitcows]

@LucasMacchia2 @IOHK_Charles @jj_siler @MauroAndreoliA @IOGroup Time to use one or our proudest moments to push for the next level of Cardano's governance and real world impact. Let's build our next great moment together!

[Jose De Gamboa @Bitcows]

Very excited to see proposals in this direction. Looking forward to learning more about it, definetly the direction we need to move in.

[Serviceplan Group for Cardano @SPforCardano]

We just submitted our budget proposal: "The Marketing-Powered Demand Engine for Cardano."
Here's what it is, what it costs, and why it matters.

THE PROBLEM
Cardano stands on strong technical foundations. Yet for enterprise decision-makers, it's not an obvious "yes" — not because the technology can't deliver, but because they're missing use-case clarity, proof, and engagement paths. The business world sees Cardano as a respected ecosystem. Not yet as first choice for enterprise infrastructure.

THE SOLUTION
A complete enterprise demand generation system that repositions Cardano as "The Blockchain for Serious Business." The system operates through a three-stage funnel: Attention →Proof → Qualified Leads.
Two recommended blueprint verticals: Institutional DeFi and Supply Chain Traceability — final selection to be validated with the GMC. Three pilot markets: UK, Germany, Switzerland. A central Cardano Hub serves as the evidence and engagement environment.
Directly aligned with the Cardano 2030 Strategy Framework — Pillar 2 (Adoption & Utility) and Pillar 4 (Community & Ecosystem Growth), supporting core KPIs: TVL, monthly transactions, and monthly active users.

THE INVESTMENT
12-month pilot. Four milestone-gated work packages — each one only unlocked when the previous one delivers. WP4 (V2 Supply Chain) is only released after the Q3 KPI checkpoint passes. Total investment: €2,978,738 (53% media, 47% agency — within industry benchmark). ADA surplus gets returned to the Treasury.

WHO WE ARE
Serviceplan Group — the only globally ranked agency that has built live Cardano infrastructure, deployed it in production, and holds a formal Cardano Foundation partnership. Official Intersect member. Masumi Network has been on mainnet since November 2024 with 25,000+ on-chain transactions.
Independent Network of the Year at Cannes Lions 2025 (19 Lions). #1 globally on WARC Creative 100 and Media 100. 6,500 people, 40+ countries, €866M revenue.

Full proposal and brochure in the reply below.👇