BK

Sr. Director of Growth Engineering @tovalafood - Been building things on the web over ½ my life. D2C Growth & Performance. Plus, NBA/F1. Dad of 3️⃣

[BK @bkrall]

Read, run, write, learn, strengthen, fine-tune, scrap. Do side projects. Do it better. Make cool shit. Have a motor. Don't quit.

[BK @bkrall]

@mbdailyshow When you kept zooming out and zooming out on birth rates it felt like the 5 why’s technique to get to the root cause of anything, kinda brilliant

[BK @bkrall]

love this.

[Frank Denbow @frankdenbowgoat]

1/ If I was running product marketing at @Tovala, here's one of the first things I'd do on day one.

I actually applied there a few years back and gave this feedback but posting so maybe they actually do it.

Been a customer since 2018 and I have thoughts. 🧵

[BK @bkrall]

It’s crazy how fast our expectations go up with AI tools

[Clay Travis @ClayTravis]

I know the Bears lost, but this is one of the most insane throws in NFL playoff history.

[Tovala @tovalafood]

Join the dinner revolution. Dinner better with Tovala.

[BK @bkrall]

@codyplof You’re 100% missing out but I respect the principles 😂

[Ad Age @adage]

Tovala embraces the manchild epidemic with its ‘Grown-Ass Man Starter Pack’ https://t.co/I8uwIZXYMR

[Simon Holland @simoncholland]

Heard a rival dad is planning to hand out king size candy bars for Halloween so now every trick or treater that comes to my house is getting a full rack of ribs.

[BK @bkrall]

@mikefutia SPY

[Forbes @Forbes]

Tovala Review: Quick, Fuss-Free Cooking For Busy Days
https://t.co/SuXWVIbKWf

[BK @bkrall]

@thoughtlesslabs just need to try 2 billion codes

[Ben Devine @Chicago_NFL]

Good. Better. Best. #DaBears

[BK @bkrall]

@mikefutia BANANA

[BK @bkrall]

@georgesttock NANO

[BK @bkrall]

@lennysan @jasonlk I bet they got a Lenny bump from this tweet!

[BK @bkrall]

@jason_howerton Yes, the WNBA lost $50M in 2024 but they just signed a new media deal.

BEFORE: $200M revenue - $250M costs = -$50M loss
AFTER 2026: +$140M more revenue = ~$90M profit

WNBA players get 9% of revenue. NBA players get 50%.

Time to share the profits they're about to create 🏀

[BK @bkrall]

@forza16rrari @ln4norris answer the question you wanted to be asked 👌🏻

[BK @bkrall]

https://t.co/qzwGVV1thu

[BK @bkrall]

Thoughts per minute 🤯

[BK @bkrall]

@drinkorka @orkamichael 😂