Creators who consistently go viral on Instagram carousels intrigue me
It’s a completely different game than short or long-form video.
Different algorithm and different way people consume it.
I’ve watched creators with tiny audiences pull hundreds of thousands of views off a single carousel, so I dug into what actually makes them work
Been putting together an idea calendar from what I found, and I’m going to test a few of my own.
Reply with “carousel” and I’ll DM you the idea calendar
I might’ve just made the biggest mistake of my life.
I bought a 20 year old van off Facebook for $3,000 and it needs thousands of dollars of work just to be able to run properly again
This old van could quite possibly become a project more expensive than a supercar
But the reality of this purchase is that this is a personal brand goldmine- the opportunity to build a following on social media
sometimes it takes a high risk investment to pay off levels higher
Check out the first video ↙️
We’ve received notice that the Department of Commerce has lifted export controls on Claude Fable 5 and Mythos 5.
We'll begin restoring access tomorrow, and will share an update soon.
We’re grateful to our users for their patience, and to everyone who worked with us on redeploying the models.
We posted a video this morning and it was a 6 of 10.
Two packaging changes later and it's on its way up, performing better than average for this channel!
Always change your titles and thumbnails. Even if you aren't A/B testing, make swaps if a video is underperforming or dies.
Nobody wants to admit this, but the people who grow fastest are the ones who asked for help early.
Everyone else is busy protecting an image of having it all figured out, and it keeps them stuck for years.
Spent way too long thinking copying a format was cheating. It's not.
Pattern recognition is the strongest way to secure a viral concept
Posting something that already worked isn't unoriginal, it's refusing to gamble with your time. Add your spin, skip the guessing
If you're writing your title after you film, you've got the whole thing backwards.
The click is decided by the title and thumbnail, so that's the part you figure out first.
Most people starting on YouTube are way too obsessed with being original.
The fastest growth comes from outlier theory- using a format that already works and making it yours.
The NO BS Version of why you’re struggling on YouTube…
It’s HOT TAKE 🔥… and you won’t like it one bit…
Most content creators overvalue their originality, are too precious about their ideas, and believe passion is all important…
And that’s why 90% of them never get 1000 subscribers, 97% never get 10,000 subscribers, and 88% of videos never even get 1000 views (long form).
Good ideas win whether they are original or not.
You want to be original? Take a proven idea, and improve on it in original way.
Don’t try to be more clever than packaging (title and thumbnails that already work, topics that already have an audience)…
You want to be original? Do it in the execution and the visuals that we get to see AFTER we click on the video.
If you cannot attract a viewer, you can’t retain a viewer.
STOP trying to force the viewer into to changing their mind about their preferences.
Your job is to not get rejected at first glance (true in content and in life)
PASSION is fuel, not a guidance system.
Don’t follow your passion, build with it instead… but build something that can go the distance and not disappoint you with where it leads…
STOP lying to yourself about “doing it for the love of the game”…
You don’t want to be broke and ignored… so own it and stop lying just to not look like a shill…
Grow the hell up and own it, say out loud “I want my YouTube channel to succeed, and I’ll do whatever it takes”.
Now you’ve take the first step to truly changing your identity and being a successful content creator.
If something isn’t working, take the time to figure out if it’s the idea or the execution…
It’s usually the idea… and it’s hard not to take that personally … but you have to move on and scrap it…
For people who have NEVER had a chance to feel seen and heard I always give them permission:
“Make 100 Crappy Videos. Don’t worry about growth or people seeing your friar videos sucked or didn’t perform.
Just mark whatever you want… nothing is off the table… you have 1-2 years of this to get it out of your system, 1-2 videos a week, but after that do get it out of your system, no taking 1 year on 1 video.
Then you can decide if you want to be serious because you finally got to express yourself and see if it attracted enough people for you to build something.
If it didn’t you can decide if you want to be serious, do it as a hobby, or even leave it behind, or just change direction.”
You should also realize a video can be great, but an idea can be inaccessible to a broad audience.
Some content will over perform for no other reason than it has broad appeal, and good packaging.
This shouldn’t discourage you so much as just help you understand how things are and take them less personally.
I’ve watched the best editors I’ve ever seen with great cinematic footage, struggle to get views…
Because nobody could relate to the topic or underused the idea.
And I’ve seen janky videos with barely possible audio go viral because the idea was simple and broadly appealing and the shocking could be understood by a 3rd grader.
You need a TOPIC/IDEA and to decide if you’re going for board or niche appeal, this decides how many views you get and how quickly you get them.
Your Title is the BARRIER to every for a video and whether it can be understood, aim for under 50 characters and a 3-5 grade reading level.
Your Thumbnail is the only way they can judge the effort you put into the video, if this is poor they assume everything else is…
And Timing matters, being early to a good idea or trend can 10x or 100x your views… if a video is evergreen it can earn views forever…
If tin could just dial in those 4 things you at least will get more views than you are currently getting.