@CharlieCannon9 21 years as a Christian
10+ yr direct response copywriter
Written for multiple brands at Agora including fellow Shark Tank alumnus, Jason Hanson
Been working with several brands for videos but would love to work with a fellow believer as well
Portfolio: https://t.co/QdVAfvOeXM
if your ads aren't converting, you most likely have an awareness problem - and no hook on earth fixes that
you're running "20% off" to people who don't even know they have the problem yet. or you're explaining "retatrutide" and the "HPO axis" while she's still wondering why she's watching a video about... weight loss? she hasn't connected the dots and you're already trying to close
Eugene Schwartz mapped this in 1966 and it still decides who prints and who burns budget, and it's still accurate to these days. five levels of awareness, each one needs a different ad, now Claude can do it for you
so i built the entire system into one PDF: - a locked persona + her core desire - her pains in her own words - 6 angles mapped to awareness levels - best format per angle (UGC, talking-head, demo, static) - a 5-ad test batch that tells you WHY the winner won
rt + comment "MAP" and i'll send it so you can build this too (must follow so i can DM)