Blake Pinsker

DTC Rebel
Lead @mvmt to a 9-figure exit
Founder of DREAMLABS / Driving growth for 7, 8, & 9 figure brands
Managed over $1B in spend

[Blake Pinsker @blakepinsker]

Just because a highly produced ad has a higher CPA than a UGC ad doesn't mean it's not worth running.

Different creative styles can resonate with different types of customers.

The goal shouldn't be to make every ad look like your lowest CPA winner. It should be to find creative that helps you reach more customers profitably.

[Blake Pinsker @blakepinsker]

We're casting UK-based UGC creators for an upcoming campaign with a major dating app. Must be from the UK and living in the UK.

If interested, drop your portfolio in the comments!

[Blake Pinsker @blakepinsker]

We're hiring Creative Strategists at DREAMLABS.

If you're passionate about paid social, know how to develop winning ad concepts, and want to work with some of the fastest-growing DTC brands, we'd love to hear from you.

Comment below with your portfolio and i'll send you the link.

[ToriiRowe @ToriiRowe]

TheLab is officially live externally. We use this for all internal reporting, ai insights, profit tracker, and currently working on an MTA which will be rolled out at the same price of $99 a month.

We will continue to build tools into the platform and as we build them for our internal team we will test and roll out externally, with the mission to never raise the price.

Our goal is to not use this as a revenue driver but to provide the ability for smaller D2C stores to have access to some of the same tools which bigger companies use and drive growth.

Available in the Shopify App Store
TheLab by DREAMLABS

[Blake Pinsker @blakepinsker]

DREAMLABS is hiring paid social creative strategists and UGC creators. If you're interested please comment with your portfolio and role of interest.

[Barstool Sports @barstoolsports]

Teams down 20 points over the past two NBA postseasons:

Knicks are 5-3

The rest of the NBA combined have only come back 4 times (4-71)

[Blake Pinsker @blakepinsker]

@ShamsCharania Insane.

[Ecomm Cowboy @ecommcowboy]

What is @ToriiRowe doing?? 👀

[ToriiRowe @ToriiRowe]

This is the future.

Every order fully mapped from First Click to Last Purchase.

What can you do with this is limitless.

[ToriiRowe @ToriiRowe]

Coming Soon!

Engineers are cranking away to button it up.

Over 150+ sign ups already waiting to be onboarded.

We will be onboarding in batches to keep the machine running smoothly.

Sign up now to reserve your spot!

[ToriiRowe @ToriiRowe]

NOT A PAID POST OR PARTNERSHIP

--

This is our buddy @cory__cummings company and we have been privileged enough to use this on a lot of our clients while it was in Beta and it has been a game changer.

Not supposed to replace building long standing landing pages but it is a quick way to test messaging, pushing specific products, etc.

Spins up an LP in 5 mins, tests only from meta, clean digestible data for you to take back to the team to align ads or build PDPs/Landing Pages around the messaging.

Highly Recommend.

---

We've onboarded 24 brands onto Playbook in the last 2 weeks. Here's what we're learning:

What's working:

→ Speed is the unlock: Brands are launching landing page tests quickly. Some merchants are going from ad upload to live test in under 2 hours. The bottleneck is now your creative, not your pages.
→ The numbers are real: We're seeing higher CVR lifts (will pull specifics soon) and the treatment outperforming the control in majority of the cases. Not every test wins (that's the point) but when you can run 4 tests in the time it used to take to run 1, you find winners faster.
→ The playbook is changing: Instead of spending $$$$ with an agency to build "the perfect landing page," brands are testing 3-4 messaging angles quickly, then doubling down on what converts. Cheaper. Faster. Less guessing.

What's not:

→ Teams are strapped: Even when brands are excited, finding bandwidth to run tests is real. Going to continue to improve the product and add enablement services.
→ Learning curves exist: Getting teams comfortable with a new workflow takes time. We're building better onboarding to fix this.

Still early. Lots to learn.

If you're running paid ads or focusing on retention on Shopify and want to test this with us, DM me.

https://t.co/pjQkNhpvwv

[ToriiRowe @ToriiRowe]

Senior Media Buyer — DREAMLABS
Location: Remote (US BASED REQUIRED)
Salary: $150,000 + performance bonus
Department: Media Buying & Growth

About DREAMLABS

We are an operator-led growth agency built by founders for founders. We’ve scaled brands like SKYLRK by Justin Bieber, Cirkul, Gymreapers, and Kenny Flowers, and we bring that same entrepreneurial mindset to every client engagement.

We focus on eCommerce but also work with IPO'd brands and high blockbuster movie studios to promote films and merch.Our goals focus is on profitable growth, creative velocity, and data-driven optimization across paid media ecosystems.

Role Overview:

We’re seeking a Senior Media Buyer with deep experience planning, executing, and scaling performance campaigns especially on Meta/Facebook.

This role will lead high-stakes accounts managing $1M+ in monthly ad spend and must have personally overseen $20M+ in cumulative Facebook ad spend across multiple brands and funnels.

This is not a junior role.

You’ll be a strategic partner to clients and internal teams, owning campaign architecture, creative testing frameworks, client relationship, and scaling performance at enterprise pace.

Please shoot me a DM or email at [email protected]

Yes, you must be USA based.

[ToriiRowe @ToriiRowe]

Nothing better than some client love.

[Blake Pinsker @blakepinsker]

I keep hearing people say Gemini 3 crushes ChatGPT 5.1. I really wanted that to be true, since it's tied to the entire Google ecosystem. But so far, I’m running into constant errors on basic requests and noticeably weaker outputs. Yes, it’s faster, and image/video features are better. But for a lot of prompts outside of that, ChatGPT still feels ahead. Genuinely curious if others are seeing the same, or if I’m missing something.

[Moises Truzman @truzmanmoises]

@BernieSanders Hating people who successfully solved hard problems at massive scale doesn’t make the world fairer, it just discourages the next generation from trying.

The energy spent demonizing creators would be better spent figuring out how to create something yourself

[Blake Pinsker @blakepinsker]

Last year our clients did $8.4M from Black Friday to Cyber Monday. This year they did $32.6M.
Still think Meta is dead?

[Blake Pinsker @blakepinsker]

@DavidSacks In @DavidSacks we trust. Thank you for serving this country.

[ToriiRowe @ToriiRowe]

Busting out the big guns this morning. About to put up some historic numbers.

[Blake Pinsker @blakepinsker]

@_the6thman They drafted him over Shai man

[Blake Pinsker @blakepinsker]

@Tyler_Neville_ This take is completely off from what @DavidSacks is implying.