BleedKale | Warren W

CGO & Co-Founder @Upptic, Growth Marketing for web3 and traditional games at mass scale. Advisor @spindl_xyz | Member @wolvesdao, @safaryclub, @NeoTokyoCode

[Mat @MatDefies]

We're hiring!

Upptic continues growing and we're looking to expand our UA operations team.

If you have UA experience, especially with $1M+ monthly budgets and want to work with some of the biggest games in the world, send me a DM!

[Upptic @upptic]

Your performance data is in 4 places.

Your team is making decisions from 1.

MMPs. Ad networks. App stores. BI warehouses.

Each one tells a different story.

Unify the data or you'll be running blind.

[Upptic @upptic]

Join us on the 12th of June for The Roundtables by @DeconFun!

RSVP to attend ​a full-day event for senior product and marketing leaders in gaming and apps.

The sharpest industry leaders in each city for a day of curated talks, moderated roundtables, and peer-level conversations on the topics that matter most in 2026.

[Upptic @upptic]

Most game studios are quietly burning $1M building marketing analytics that already exist.

Custom data lakes. Engineers. Visualization tools. Network connectors that break every other week.

But don't worry, we've built the whole thing so you don't have to!

[Upptic @upptic]

Your marketing data is not marketing intelligence.

The difference comes down to three models:
Forecast model
Privacy model
Buying model

Learn how we transform raw marketing data into marketing intelligence 👇

[Upptic @upptic]

The best part about our work at Upptic is the amazing people and games we are blessed work with.

Huge thank you to our friends and partners at EA for hosting us recently for some great strategic working sessions together!

[Upptic @upptic]

Less is more.

[Upptic @upptic]

The numbers never lie.

[BleedKale | Warren W @BleedKale]

@GamingDailyx In what world did buying Game Informer make sense? 🤦‍♂️

[Upptic @upptic]

Is the quality of GDC declining year over year?

@BleedKale joined @SamSteffanina and a very spicy Gamified panel last week to discuss.

General consensus seems to be that the side events around the conference is where the real magic happens!

What's your hot take?

[BleedKale | Warren W @BleedKale]

Got the call to join in this week's @GamifiedShow

GDC, Nvidia, Slay the Spire 2 and Roblox global domination

Hot goss, lots of sauce

https://t.co/1iLLgZ5eWp

[BleedKale | Warren W @BleedKale]

Headed to GDC next week with @upptic. We've got a few fun invite-only events cooking for founders and growth people.

Hit me up if you're in town and want to join!

[Upptic @upptic]

https://t.co/O5A5JKhBBU

[Upptic @upptic]

PGC London 2026 is in the books!

Still unpacking a week of strong conversations, new connections, and a lot of “let's keep talking” moments.

Big thanks to all the friends, partners and studios we got to spend time with.

If we missed you in London, let’s fix that.

Next stop: GDC - Festival of Gaming in San Francisco in March.

See you there!

[BleedKale | Warren W @BleedKale]

@upptic creative team just gets better and better every year.

Everyone thinks the answer to UA creative right now is generating 1000s of AI slop ads.

Truth is that just ain't where it's at right now, as far as what's really crushing it.

Check out our new creative reel to see some of what's been working for us.

[Upptic @upptic]

Our creative work powers all of the user acquisition work we do for our clients.

We're extremely excited to present our newest Creative Reel, showcasing the work of our incredible team of creatives 💜

[Upptic @upptic]

We ran over 3,000 campaigns in 2025 and here's what it taught us:

Big wins rarely come from one genius idea.

They come from incremental testing, refining creative, and approaching each channel and ad format as its own unique challenge.

The playbook evolves, one campaign at a time.

If you’re coming to PGC London, we’re doing live (free) UA audits and would love to dig in and help you troubleshoot any pressing questions you might have!

Book a slot: https://t.co/Ire4HsAh90

[Upptic @upptic]

Apply for a slot here: https://t.co/1uELPC6t1O

[Upptic @upptic]

39M+ installs in 2025 = 39M+ players that wanted a new experience.

That only happens when the first impression is compelling and honest.

The ad sets the expectation, the product delivers on it.

The teams that win consistently treat UA like a loop: test, learn, iterate & repeat.

If you’re heading to PGC London, we’re offering a free Live UA Audit 👇

[BleedKale | Warren W @BleedKale]

2025 was a big year for @upptic and our clients!

[Upptic @upptic]

$65M+ in ad spend? Not a flex. It's the responsibility our clients to help their games grow!

Sharing this as a year-end snapshot because it shows what it takes to manage profitably: disciplined pacing, fast creative iteration, and constant measurement with real time data to make better decisions.

Heading to PGC London? Swing by for free live UA audits for game devs. We'll dive into your creatives, data, tactics, and questions.

Limited spots. First come, first served. Link in
comments!

[BleedKale | Warren W @BleedKale]

Congrats to the team at @koingamesio for this win with @project_o_gg !

Love working with this crew and excited to get the game in a ton of peoples hands in the coming months.

It's something special.

[Kevin Lambert @kevinlambert]

Winning Best Art Direction & Best Card Game even in alpha is crazy.

Thanks to everyone who voted, believed, playtested, & supported us.

Our team pours their heart into the game every day, and this recognition means the world.

I promise we'll continue to earn it in 2026. 🙏