Bobby Lo

Startup investor/advisor. Formerly founder of Vurb (acquired by Snapchat).

[Sprig @Sprig]

Today marks a major milestone for Sprig: the public launch of Long-Form Surveys!

If you’ve ever felt slowed down by legacy research tools like Qualtrics or SurveyMonkey, you’re not alone:

❌ Weeks of setup
❌ Rigid logic flows
❌ Low response rates
❌ Endless chasing of stakeholders instead of driving decisions

That’s why we built Sprig Long-Form Surveys. The next generation of research tools built for today’s pace and complexity.

Now teams can:

✅ Launch surveys in minutes no scripting or brittle logic
✅ Personalize every question in real time
✅ Use AI-powered follow-ups logic
✅ Create conversational, intuitive experiences that boost engagement

The results?

- Weeks saved on setup and analysis
- Higher completion rates and richer insights
- Faster impact on product and executive decisions

Smarter, faster, more human research is here.

Don’t let legacy tools hold you back.

Book a demo: https://t.co/GiRGNlrZ0w
Read the blog: https://t.co/IP87GPq8pS

[Onebrief @Onebriefapp]

Onebrief is officially a unicorn!

Our latest $20M Series C extension drives our valuation to $1.1 billion. This new partnership with @BatteryVentures will help us deploy game-changing AI features and ensure our app is wartime resilient.

Let's go, team #Onebrief!

➡️ @Axios
https://t.co/pinU4X67Os

➡️ @Businesswire https://t.co/CNgmZFuAlm

[Sprig @Sprig]

Announcing Sprig AI Explorer 🚀

AI Explorer analyzes user behavior and sentiment data across your entire product experience to generate insights that boost conversion, retention, and more.💡

Here’s what you can expect:
1️⃣ Ask Sprig AI any custom question you have about your product.
2️⃣ Instantly analyze your entire product experience, from Heatmaps to Surveys, to find the answer.
3️⃣ Get a report with actionable insights to drive your product forward.

Ready to generate holistic AI insights across your product? Explore AI Explorer yourself for free!

�� Try it out here: https://t.co/kzsXq4WiU2

[Ryan Glasgow @ryanglasgow]

🎉 Big news! Today, we’re launching @Sprig 2.0—the next generation of our AI-powered product experience platform! 🚀

With Sprig 2.0, you can ask anything about your product. Sprig AI doesn’t just observe and analyze your user experience—it gives you actionable product recommendations to help you hit your targets. 🎯

Sprig 2.0 leverages AI in three groundbreaking ways so you can deeply understand your user experience at scale to build a better product:

💬 Ask: Ask Sprig AI any question about your product, and it will identify the most relevant experience data to collect from your users and product.

��� Observe: Sprig AI observes your users' experience in your product to capture real-time data and uncover insights into their behavior and feedback.

💡 Recommend: Sprig AI analyzes your experience data and recommends specific actions you can take to improve your product.

I’m beyond proud of what our team has accomplished—it’s a huge leap forward for Sprig, and I can’t wait to see how product teams around the world use Sprig 2.0 to create amazing experiences!

Oh, and if you’re in SF, look out for our billboards along Highway 80 and 101, and our bus ads cruising around the city! 🙌

[Regard @RegardApp]

📣Huge news! Regard secured a $61M Series B led by @oakhcft to bring world-class healthcare to everyone by closing the clinical insights gap!
Partners include @CedarsSinaiHV, @TenOne10, @CalibrateVC & @Techstars.
Read more ➡️ https://t.co/UQjWFtzeaM

[Dan Levine @daniel_levine]

Powered by @Sprig :D

[Ryan Glasgow @ryanglasgow]

Today, I’m excited to announce that Sprig Replays is now available to all of our users, including those on our Free plan! Here’s a look at what our current users love about Replays:

👀 Short, Focused Clips: Say goodbye to hours of watching recordings. Sprig Replays captures short clips of your users' product experiences, giving you a snapshot of their product behavior.

🚀 Targeted Insights: Pinpoint and capture the specific user moments you’re interested in (like your onboarding flow or new feature engagement) with event-based targeting.

📊 Pair with Surveys: Take your insights up a notch by pairing Replays with in-product Surveys to understand exactly what experiences influence your users' sentiment and how you can enhance it.

Try Sprig Replays for free today and let me know what you think ⬇️
https://t.co/nt13kcyAJj

[Bobby Lo @blo]

Sprig now powers insights for Peloton 🚲, PayPal 💴, and Figma 🪄 with AI capabilities.

NEW! Free plan for startups 👀

Congrats Ryan + @Sprig team!

[Ryan Glasgow @ryanglasgow]

🚀 Today, I’m excited to announce that @Sprig is launching an industry-first capability: AI Analysis for Surveys!

⬇️ @VentureBeat covered the exciting news:
https://t.co/Eto0MrA8MH

✨ In addition, we’re also expanding our Free and Starter plans and publicly announcing new marquee customers: PayPal, Figma, Ramp, Peloton Interactive, and Mixpanel.

[Sprig @Sprig]

AI has always been at the core of our product. Since the inception of Sprig, we have invested in artificial intelligence to support our mission of helping teams understand users’ experiences in real time.

Today, we’re excited to share our AI vision for user insights:

(1/4)🧵

[Bobby Lo @blo]

Small Angel investor update 👇 (btw their new session replay product is legit 🚀)

[Sprig @Sprig]

🚀Sprig is excited to announce that Bay Area angel investor, advisor, and startup mentor Bobby Lo - @blo - has officially joined Sprig as a member of our board!

Bobby’s relationship with Sprig goes back to our very beginnings. He has served in an advisor capacity offering his expertise on product design, strategy, and fundraising.

⭐Bobby's own words: "I’ve seen the power of Sprig first hand and I’m thrilled to join as a board member to be an even more integral part of this product journey."

"What excites me most is the opportunity to build the next generation of innovative products through a deep understanding of users.”

[Sprig @Sprig]

Introducing Sprig Replays and GPT-Powered AI Analysis 🚀

🌟We're excited to announce the biggest expansion of our platform in two years to make it easier than ever to deeply understand your users' product experience.

Learn more: https://t.co/22etmkt0by

[Bobby Lo @blo]

Existential crisis for startups they were relying on venture debt from SVB as runway.

Hopefully the warrants they gave the bank can at least be nullified, but that won’t do much if working capital is frozen 😢

[Bobby Lo @blo]

Search wars 2023, or the danger of relying on one black box API:

Bing is raising their search API pricing by 3.5x. So it’s 2.5c per query now - expensive for startups like DDG, Neeva, You dot com that all depend on Bing, even with a discount.

https://t.co/1r7C8iH2Pe

[Bobby Lo @blo]

That NFT “scan now” ad during the first break was a massive fail. The QR code went to a Twitter user profile that only gained ~20k followers.

$300+ Cost Per Action. Good thing they raised $200M #SuperBowl

[Bobby Lo @blo]

70 degrees today in LA. ☀️

Life is too short to move out of state for taxes when you’ll be miserable.

(But yes CA tax policy is out of control)

[Bobby Lo @blo]

“Many Angelenos saw themselves in P-22, an aging bachelor who adjusted to a too-small space in the big city, waiting for a mate who might never arrive.” 😭
https://t.co/sAAb911w1y

[TechCrunch @TechCrunch]

Craft Ventures leads $11.5M into meez’s culinary recipe tool https://t.co/y5j0LikXtt by @christinemhall

[Bobby Lo @blo]

Awesome case study for a website redesign for anyone thinking about optimizing their top of funnel

[Chris Lee @cleerview]

As a startup, @Sprig faces the same challenge our customers face: wanting to move fast, but with conviction.

Last week, @lizwalton and I worked on an update to the @Sprig marketing homepage. We built and launched it in a week - with the confidence that comes with user research.

[Bobby Lo @blo]

Great way to retain employees and boost morale! At least give them a huge bonus…

[Alex Heath @alexeheath]

NEW: Twitter is planning to start charging $20 a month for verification. It’s Elon Musk’s first big project.

Oh, and the team building it was told they will all be fired if they don’t meet a launch deadline of November 7th. https://t.co/Kk8IVynhzw

[Chris Lee @cleerview]

We're redesigning the @Sprig website and, naturally, using Sprig to guide our decisions with user research.

Have a few minutes to check it out and provide some feedback? https://t.co/1D9UXa9IUv