Blockgraph

Making the future of data-driven TV advertising possible via the only Identity Operating System (IDoS) purpose-built for convergent TV.

[Blockgraph @blockgraph]

With the launch of Blockgraph OnDemand, advertisers of all sizes can now activate their first-party data for streaming video or linear TV buys—no intermediaries, no upfront fees.
#FirstPartyData #BGOnDemand #CTV
https://t.co/2NQEypVeqd

[Blockgraph @blockgraph]

Before releasing 2025 Predictions, we thought it would be fun to get our CEO Jason Manningham to look back at his 2024 Predictions to see how he did. So, did he nail it? Watch this series to find out.
#CTV #Blockgraph #2024Predictions #recap #adtech
https://t.co/5p38cQOUEI

[Blockgraph @blockgraph]

In the last of our series with #NextInMedia, @MeetAmpersand's Justin Rosen joins @digitalshields on #NextInMedia to unpack challenges local brands face in a fragmented #CTV world.

Catch the full convo: https://t.co/6fezaorWlA

#DataCollaboration #FirstPartyData #Blockgraph

[Blockgraph @blockgraph]

How are SMBs navigating #CTV?
In our latest Next in Media chat, @SpectrumReach's Michael Guth shares with @digitalshields how local advertisers are using smart, privacy-safe data.

With Blockgraph OnDemand, data onboarding is fast and easy. Watch here:
https://t.co/7uzaXRu4Z4

[Blockgraph @blockgraph]

Next up, PMG's Mike Treon joins @digitalshields to talk #Brands & #CTV. This series with Next In Media is part of the launch Blockgraph OnDemand, simplifying secure, first-party data onboarding for all advertisers. Let’s make CTV work better, together.
https://t.co/ik03CTBWMK

[Blockgraph @blockgraph]

Check out this clip from @blockgraph's Jason Manningham on the Next in Media podcast with @digitalshields talking about the future of #CTV. Watch the full convo here: https://t.co/WKyjpsHorT
#FirstPartyData #Targeting #Measurement #NextInMedia #Blockgraph

[Blockgraph @blockgraph]

@blockgraph CEO Jason Manningham joins @digitalshields on the Next in Media #Podcast to discuss #CTV & first-party data.
Catch the episode and learn how targeted ads are being simplified for advertisers.
#AWNY2024 #AdTech #FirstPartyData #Targeting
https://t.co/JU0KpIS2O1

[The Trade Desk @TheTradeDesk]

It’s upfronts week, with NBCUniversal, Netflix, Fox, Disney, Warner Bros. Discovery, Amazon all holding their presentations. @Blockgraph's Jason Manningham joins The Current Report to break down how measurement & attribution are transforming the upfronts: https://t.co/Gq0pbIq6t8

[Blockgraph @blockgraph]

Team @Blockgraph had a blast hosting Blockgraph Converge 2023 during @AdvertisingWeek NY. We hope everyone enjoyed it as much as we did & look forward to many more great times with our partners. #AWNewYork23 #BGConverge #BlockgraphThatData #monarchnyc #DataDriven #TVAdvertising

[VAB @VABintel]

Privacy meets Innovation! 🌐 Join us TOMORROW at 12pm EDT for a deep dive into data clean rooms & clean tech with Jason Manningham, CEO at @blockgraph, and Sean Cunningham, CEO at @VABintel.

There's still time to save your spot: https://t.co/LHwZ888hY3

[Blockgraph @blockgraph]

Free #webinar Tues 10/3 @ 12P ET! @blockgraph & @VABintel execs discuss how #datacleanrooms & #cleantech are transforming the way marketers harness data strategically across the TV ecosystem.
https://t.co/0rZXGMdCU3
#datadrivenTV #dataprivacy #BlockgraphThatData #VABWebinar

[Blockgraph @blockgraph]

At @AdExchanger's Programmatic IO? After the break, head to @blockgraph's Natalie Kacik's session, Clearing Up Clean Rooms at 10:50AM in Workshop Room 2.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData #WednesdayWisdom

[Blockgraph @blockgraph]

Attending @AdExchanger’s Programmatic I/O? Be sure to catch @Blockgraph’s Natalie Kacik's session 'Clearing up Clean Rooms' on Wednesday 9/27 at 10: 50AM.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData
https://t.co/ZTyGariqD5

[Blockgraph @blockgraph]

Attending @AdExchanger’s Programmatic I/O? Be sure to catch @Blockgraph’s Natalie Kacik's session 'Clearing up Clean Rooms' on Wednesday 9/27 at 10: 50AM.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData
https://t.co/ZTyGariqD5

[VAB @VABintel]

Join us on Tues, 10/3 at 12pm EDT for a NEW webinar: “A Marketer's Guide to Clean Rooms & Clean Tech For TV,” featuring Jason Manningham, CEO at @Blockgraph, and Sean Cunningham, President & CEO at VAB.

Register now! 💻 https://t.co/LHwZ888hY3

[Blockgraph @blockgraph]

Comprehensive @Adweek article from @gumgumerson discussing how the @blockgraph @NBCUniversal partnership aims to scale the privacy-first use of first-party data for TV planning, targeting and measurement.
#TVAdvertising #PrivacyFirst #BlockgraphThatData

[ADWEEK @Adweek]

The partnership looks to help marketers use first-party data more efficiently and effectively for planning, targeting and measurement. https://t.co/b3ZRqb98It

[Blockgraph @blockgraph]

Exciting News! @blockgraph and @NBCUniversal have partnered to optimize and scale first-party data activation for the media and entertainment industry.
#DataDrivenTV #TVAdvertising #PrivacyFirst #BlockgraphThatData
Read more:
https://t.co/kyPhiPuy3B

[FreeWheel, A Comcast Company @FreeWheel]

Sensible use of data with privacy restrictions in place will be good for the viewer experience when it comes to ad frequency and relevancy. - Jason Manningham, @blockgraph #FreeWheelCannes #CannesLions2023

[VAB @VABintel]

Another inspiring conversation with those leading the change in advanced measurement, identity, privacy and CTV, right here at the @CynopsisMedia Measurement & Data Conference.

👥 @SpectrumReach, @blockgraph, @innovid, and @Comscore

#CYNMeasure #CynopsisMeasure

[Blockgraph @blockgraph]

Blockgraph is excited to be a finalist for 6 @CynopsisMedia Measure Up! Awards across 5 categories! It’s an honor to have our technology recognized for Enabling Privacy-Focused, First-Party Data Connectivity for TV. #DataPrivacy #BlockgraphThatData
https://t.co/9mCJaCZHrD

[Digiday @Digiday]

Blockgraph's new GraphPort tool aims to harmonize multiple datasets into one usable stream, notably when brands or publishers are relying on other sources for first-party data.

Story by @michaelburgi. https://t.co/sEq7MMIvdR