BlockOfLapis

🟦 A lapis lazuli block is a decorative mineral block that is crafted from 9 pieces of lapis lazuli. 🇺🇸 Owner of @MrBeast_Stats and @Beast1Billion.

[BlockOfLapis @BlockOfLapis]

@Cadzilla512625 @MrBeastInsights

[The White House @WhiteHouse]

Today, we remember a legend.

On this day in history, Harambe would have celebrated another birthday. An icon that became part of internet history, American culture, and an entire generation’s timeline.

Tomorrow marks 10 years since we lost him. Ten years since the moment the world stopped scrolling and collectively mourned something bigger than a meme.

He became a symbol of loyalty, strength, chaos, unity, and the strange beauty of the internet bringing millions of people together for one cause: never forgetting Harambe.

Everyone remembers where they were when they heard the news. And somehow, a decade later, his legacy still lives on.

Gone, but never forgotten.
Rest easy to a true patriot. 🕊️🇺🇸

May 27, 1999 — May 28, 2016
Forever in our hearts.

[BlockOfLapis @BlockOfLapis]

@Husky @furkancarpo @MrBeast_Stats If you look at the ads themselves that are in India, pretty much all of them have titles in Hindi, so that's the language that they're targeting. Sometimes they'll do other local langs. No English though.

Would be curious to know that price for Indonesia/Vietnam as well

[BlockOfLapis @BlockOfLapis]

@Husky @furkancarpo @MrBeast_Stats $350 for 1M views where? India/Indonesia/Vietnam? Those are the main countries getting the ads

[BlockOfLapis @BlockOfLapis]

@Husky @furkancarpo @MrBeast_Stats the last data that we have for the channel's sub growth when there were 0 ads going, back in April 2025, about half a year post-Dawson, the channel was doing 120K subs/day (3.6M subs/month)
unfortunately we don't have any idea what that stat would be like right now though

[BlockOfLapis @BlockOfLapis]

@Husky @furkancarpo @MrBeast_Stats I'd push back on that seeing as it's a comparison between a 2/10 and an 8/10, will obviously be a gap. Exes videos have been unpopular

But the decline in early new video performance is there. More detail in alt text, but this is a moving average of 24H views for the last 10 vids

[BlockOfLapis @BlockOfLapis]

@furkancarpo @Husky @MrBeast_Stats these 2 channels do come to mind as more "successful" ad channels, both have lower and more consistent growth rates rather than large growth spikes, not buying a ton all at once.
we're in the 13th straight month of ads now for the main, maybe this is what they're aiming for?

[BlockOfLapis @BlockOfLapis]

@furkancarpo @Husky @MrBeast_Stats historically, channels that grow entirely off of ads just end up losing subs eventually after having rapid growth. very weird way to grow a channel, but if you have the money and desire to pay your way to fast growth, it's there

[BlockOfLapis @BlockOfLapis]

@Husky @NoChill_Austin @MrBeast_Stats -he has run the giveaways outside the giveaway period, it's a disappointing repeated behavior, I made a video talking about it
-these 3 May 2026 giveaways have not yet ended, they all end in June

https://t.co/X3URMYfUil

[MrBeast Statistics @MrBeast_Stats]

Recently, MrBeast posted a tweet commenting on the value of fan criticism.

With that, I would like to take an opportunity to criticize a stats-related behavior that we have seen from one of Beast's companies, going back to at least 2024.

Link to Video on the topic below.

[BlockOfLapis @BlockOfLapis]

@Husky @MrBeast_Stats no way to know for sure unfortunately. can't even really properly estimate it either, since 1, the sub count was taken off viewstats, and 2, the ads have been running for 13 months straight, so there's no recent clean data to estimate off of

[BlockOfLapis @BlockOfLapis]

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast 2. the localized channels all shut down in 2022. none of the last 4 years of videos have been published there. the videos have been privated, so those videos can't get views anyway

[BlockOfLapis @BlockOfLapis]

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast 1. theoretically he could be running them as ads under different names. the main company he runs videos as ads under is just "CREATORGLOBAL, LLC", but he has others (ie. GAMECHANGER247, LLC for merch promo). data doesn't suggest that's the case though + would be odd not to use CG

[BlockOfLapis @BlockOfLapis]

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast would absolutely love to know the real numbers though. in terms of shorts views the number undoubtedly in the billions. no way the 2026 iphone or christmas giveaways got to 1B views each naturally.

but longform views are barely impacted by the ads. even that 15M is worst case

[BlockOfLapis @BlockOfLapis]

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast as the guy that tracks all the ads, the longform views barely make up anything in terms of the bought views.
https://t.co/BTSvGGunoR
did the math a while ago, it was only around ~15M/month combined across the videos that are longform and ads. doesn't make a dent /cont

[MrBeast Statistics @MrBeast_Stats]

Longform content on the channel is remarkably stable, gaining roughly 15M-20M/day. Spikes are when new longforms are uploaded. Not at all down 50%. Maybe down, but not that much.

Additionally, as said in the article, of the 98 videos run with promotion, only 8 were long forms.

Combining the average daily growth of the 8 longforms in the last 30 days, it adds up to around 14.118M views - or 470.6K views/day.

On a 15M view day, this would mean ads make up 3% of the channel's longform views. That 3% number also assumes that 100% of the views on those videos are from advertising, which is not at all the case. The impact on longform viewership from the ads is pretty negligible - definitely not down 50% without it.

[BlockOfLapis @BlockOfLapis]

@Cadzilla512625 @MrBeast_Stats I'd probably attribute it more to the 3/31/25 view changes than the ads actually, though those 2 factors would explain most of it I imagine

[BlockOfLapis @BlockOfLapis]

@MarioJoos @KyleAM15 would have to make it 3 to keep any real differentiation from the 2023 one

[The White House @WhiteHouse]

EARTHSET.
April 6, 2026.

Humanity, from the other side. First photo from the far side of the Moon. Captured from Orion as Earth dips beyond the lunar horizon. Photo: NASA

[Mario Joos @MarioJoos]

⚠️IMPORTANT READ: If YouTube doesn’t solve its AI problem quickly, we won’t have many human creators left. (+ research insights)

If you’re wondering why it feels like you’re seeing more AI content, and why human creators seem to be disappearing, here are the numbers from a real study by Goldberg and Lam. They analyzed what happened to the stock image market after generative AI was introduced. I’ve added an image showing what the data looked like month by month.

Every single month after AI entered the market, 1 in 4 creators exited because the economics stopped working for them.

Now, it wasn’t bad for everyone.

Total consumption on the platform went up by 39% per month. But sales of human-made content dropped every month.

The platform won.
The buyers won.
The human creators… didn’t.

Think about what that would look like on YouTube.

AI can already generate scripts, voiceovers, thumbnails, talking-head videos, and entire channels at a fraction of the cost and time it takes a human creator to produce a single video. The algorithm doesn’t care whether a video was made by a person who spent three days filming and editing or by a system that generated it in 20 minutes.

This isn’t about being anti-AI. AI helps a lot of creators improve their output.

But it is about protecting the type of content people actually want to watch.

And I’m not just talking about removing AI slop.

I’m talking about making sure human-driven channels are protected and prioritized over AI-driven content.

The stock image market already ran the experiment that YouTube hasn’t fully felt yet. Don't ignore that.

Here’s my ask to one person: @nealmohan

I know you’ve seen some of my work (algorithm, platform changes, etc). I respect what you’re doing for the platform, but this is your moment to stand for human creators. It’s time to put public effort into protecting them.

Not just AI labeling or low-lift solutions, they don't solve the problem in a meaningful way. No, we need a genuine, real, and public effort to preserve what YouTube was built on.

You’re one of the few people in a position to set a precedent for every platform.

Let’s talk.

For those interested in the actual research, check out Samuel G. Goldberg and H. Tai Lam's paper called "Generative AI In Equilibrium: Evidence From A Creative Goods Marketplace"

[BlockOfLapis @BlockOfLapis]

@TierZoo @real_irl_nigga These Beast ones are from 2025. The other 2 are from the last 2 weeks.

[BlockOfLapis @BlockOfLapis]

@OhFatGuy @IAmAsarch Also the "longforms are down 50%!" claim is just outright false.

I think questioning how many of the views from advertising is a good & valid question though.

[BlockOfLapis @BlockOfLapis]

@OhFatGuy @IAmAsarch Complete stupidity. Trying to cite an article about subscribers, which mentions views once, to "debunk" data which she does not have is insane. I literally say in the article that we do not have any real numbers on how much this impacted the channel but she ignores that entirely