Thought this was a RT from 2018 then I remembered this guy’s businesses are going to get vaporized by AI in the next few years if he doesn’t update his mindset soon
A few years ago I would have told you that a small scrappy company had a big advantage.
I've since changed my mind and I understand the big advantages that larger companies have.
Once you get a machine rolling down a hill with 10 million or more in annual revenue, it is ON.
And the rich start getting richer.
The owner can afford to make investments to grow the company without skipping a family vacation that year.
And so they do and they win.
Why small businesses struggle:
-They can't afford leads
-They lose all of their people
-It is expensive to get leads and they can't afford to invest before the profit comes.
And all of their best people get recruited away by a bigger shop who can offer larger signing bonuses and higher pay. Ok so what now?
How do I overcome this as a small company? You copy what the big dogs do.
You spend money on a great website.
You invest in your Google Business Profile.
You spend money on SEO.
You spend money on marketing.
You fine tune your website so that it is VERY easy to become your customer.
And you recruit and hire like a madman.
You raise your prices so you can afford great people.
You utilize overseas talent like the big dogs do.
And you do a lot of the things that don't scale while you still can.
Building bigger has a ton of benefits that I'm appreciating more and more each day.
A few years ago I would have told you that a small scrappy company had a big advantage.
I've since changed my mind and I understand the big advantages that larger companies have.
Once you get a machine rolling down a hill with 10 million or more in annual revenue, it is ON.
And the rich start getting richer.
The owner can afford to make investments to grow the company without skipping a family vacation that year.
And so they do and they win.
Why small businesses struggle:
-They can't afford leads
-They lose all of their people
-It is expensive to get leads and they can't afford to invest before the profit comes.
And all of their best people get recruited away by a bigger shop who can offer larger signing bonuses and higher pay. Ok so what now?
How do I overcome this as a small company? You copy what the big dogs do.
You spend money on a great website.
You invest in your Google Business Profile.
You spend money on SEO.
You spend money on marketing.
You fine tune your website so that it is VERY easy to become your customer.
And you recruit and hire like a madman.
You raise your prices so you can afford great people.
You utilize overseas talent like the big dogs do.
And you do a lot of the things that don't scale while you still can.
Building bigger has a ton of benefits that I'm appreciating more and more each day.
🔮 All elections from this point on for the next 5000 days will be driven by the deskilled career and the evaporated job market. The political class will grasp the last vestiges of crony communism and crony capitalism riding on the back of the masked Neo-Luddites. It will fail.
I was quoted $10,000 to install two dehumidifiers in my crawlspace.
I saved $7,500 by designing a DIY custom crawl space dehumidification system with Claude 🤑
I am not an HVAC professional.
Here’s how I did it.
Our story begins with the discovery that our new home needed a dehumidifier installed in the crawl space to prevent mold.
The professionals told me it would cost $10k, since I’d need one unit on each end due to the size of the space, plus a second drain line installed.
“Can’t we just use fans to move the humid air from one side toward the dehumidifier?”
They wouldn’t do that.
Enter Claude…
I uploaded a floor plan of my crawl space and air volume dimensions, telling Claude what I was trying to do. It researched the best dehumidifier sized appropriately for my air volume (100 pints apparently). Found me the best price - $1,500.
Now it was time for fans 💨
I had originally envisioned the single dehumidifier at one end of the space, with fans on the opposite end.
Claude taught me that would just draw more moist outdoor air in through the vents on that side, creating a linear flow through the crawl space.
Instead it modeled the air flow and suggested a circular vortex with 4 fans, one on each wall, in a circle. That sucks in minimal outdoor air, keeping cool dry air circulating.
I told it to research appropriate fans. It found four 20” sealed bearing fans on Amazon (impervious to dust), with DC drive motors (more energy efficient than AC apparently). $120 each.
🔌 It told me to buy a smart plug for each fan and a few internet connected humidity sensors. Another $200.
Claude mapped where to install everything in the crawl space.
Here’s how it works - the humidity sensors monitor the crawl space air continuously. If it ever exceeds 60% humidity, the smart plugs switch on all 4 fans, circulating the air in the crawl space past the dehumidifier until the humidity is below 50% 🔃🔃🔃
Total cost ~$2,500 for everything and one Saturday of work for me. I saved $7,500 vs. the original quote because I didn’t need two dehumidifiers, and Claude tells me my version is nearly twice as energy efficient. Plus I learned a ton about my home and had fun.
I didn’t know anything about dehumidifiers, fans, or air flow dynamics before starting.
AI can do so much more than write code - the applications are endless.
🧵 I just reverse-engineered the binaries inside Claude Code's Firecracker MicroVM and found something wild:
Anthropic is building their own PaaS platform called "Antspace" (Ants + Space).
It's a full deployment pipeline — hidden in plain sight inside the environment-runner binary. Here's what I found 👇
Okay so let me see if i've figured this out...
If i'm against the covid vaccines i'm right wing? Okay.
But if i'm against the war with Iran i'm left wing? Right.
But if I also think kids transitioning en-masse is due to top-down propaganda i'm right wing? Got It.
But if I also believe a genocide happened in Gaza i'm left wing? Alright then.
But if i'm against uncontrolled immigration i'm right wing? Okie Dokie.
But if I think Islam isn't the biggest threat i'm left wing? Sure Thing.
But if I think there is a ritualistically satanic child trafficking network operating at the upper echelons of elite society i'm right wing? Well Okay.
Ahhh I see now, I have it figured out.
The system is a mobius-strip of everlasting bullshittery and chaos magick designed to keep us in a perpetual state of tribalistic retardation while they commit war crimes and molest our children.
The system can't be saved.
But maybe humanity can.
@Shpigford I think the dunking on these platforms by AI midwit aka AI “thought leaders” who less than than 90 days ago were all saying OMG SMH it really can do almost all coding is laughable. This is like watching reruns of old sitcoms at this point
We're about to see a new surveillance trap: "Plaid for AI"
This will look like slick middleware that seamlessly hooks CRMs to Claude, gmail to GPT-5 etc, etc.
UX will be great & founders well-meaning.
And then the VCs will ask: what else can we do with this sick tokenflow data?
And so a new generation of founders will rediscover fire: the data they route is more valuable than fees they get for routing it.
Spoiler: Your ISP discovered this. And now sells your data. Financial services companies discovered this. And now sell your data.
AI middleware companies are next.
Because if they're routing data to inference providers, they get seeing who is querying what, when & how. Unprecedented window into thought process, tool calls, proprietary workflows.
Already a scarce, valuable resource mostly available to the big inference providers (key part of their moat!). Only going to be more so.
But it also smells like commercial insight, business & market intelligence for days...
So, you build in surveillance and monetization becomes your big defensible margin.
And then one day the warrants arrive... Or maybe you've been clever and, despite some founder discomfort that the VCs pushed through, you just quietly built a for-government dashboard during your Series C...