“The biggest thing about it was the CGI... it was the most expensive ad @GuinnessGB had made up until that point. My bosses couldn’t see it and it was turned down for 6 months,” Andy Fennell @bloom_#TheDrumArms#AWE2019
Telling the story behind the pitch process for @GuinnessGB surfer. Andy Fennell @bloom_ expresses his shock that Walter Campbell @AMV_BBDO doesn’t drink. “And you want to pitch for a beer brand?!” #TheDrumArms#AWE2019
Heading to the final day of @advertisingweek Europe today? Join us at @TheDrum arms for a talk on the Legacy of the Guinness Surfer Ad with our Executive Chairman, Andy Fennell at 4pm. Sign up here: https://t.co/PrUkhlv0Fq #AWEurope
The first release from @DiageoGB The Singing Stills series has been revealed as Mortlach 47-Year-Old. A rare single cask whisky created from the unmoved cask at the original warehouse in 1971. We’re proud to have worked on this extremely limited edition whisky. 🥃
‘We live in a glass box generation. Brands need to take off the sides of their organisation and let everyone look in.’ Steven Bartlett, Social Chain Group #AWEurope
What makes for great branding? Our Head of Strategy, Ed Hayes, has been chatting to @Forbes on the two factors for breaking through the noise of the modern media and engaging consumers. Check it out... https://t.co/mHOJ4AtR2i #BrandIdentity#BloomLondon
“The thing that we need to be really good at in a world of overwhelming complexity is identity.” Andy Fennell, our Executive Chairman shares his thoughts on the four key principles of Brand Identity and more. @TheDrum https://t.co/ArgSaPkhy6
#BrandIdentity#BloomLondon
Happy Chinese New Year! It’s the year of the pig and we’re celebrating in style with our Johnnie Walker Blue Label Limited Edition bottles #BrandIdentity
The chill is getting to us this #BlueMonday with the White Walkers closing in thick and fast. Our design for these limited editions of Johnnie Walker in partnership with HBO’s Game of Thrones are still available but selling by the minute.
#ThrowbackThursday to when we defined a new brand positioning and identity for British luxury hotel brand @chewtonglen. We combined timeless luxury and old-school elegance with a new modern sensibility. #BrandIdentity