Ben Merton

Unifize co-founder & CEO | AI-native, no-code, collaborative workflows for FDA/ISO life science and manufacturing companies

[Ben Merton @bmerton]

@iamliamsheridan ICP

[Ben Merton @bmerton]

@jjen_abel A $30k deal with a $5k expansion opportunity in 5 years vs a $100k deal with $250k expansion opportunity in 1 year. 😂

[Ben Merton @bmerton]

Quick reminder @jasonlk

[Ben Merton @bmerton]

Lemkin Score: the number of times per month at SaaS startup that an uncertainty or dispute is resolved by someone invoking Jason Lemkin. @jasonlk @HarryStebbings @saastr @LakshmanThatai

[Ben Merton @bmerton]

@imintomoms @CoenHees Been playing with @attio for a couple of months. Still lots of clicking and STILL can’t get anywhere close to a Salesforce dashboard on any CRM for some reason. Drives me insane.

[Ben Merton @bmerton]

With @jasonlk @saastr London. Trying to explain to my 12 year old Liverpool supporter son that this is the SaaS equivalent of meeting Arne Slot (I had to look up the reference).

[Ben Merton @bmerton]

@jasonlk See you on Monday @jasonlk

[Ben Merton @bmerton]

@jasonlk I would add that one thing I would really like to be able to do is ask it questions based on the context it has and its responses. It already adds a tonne of value but it’s hard to fine tune after a point.

[Ben Merton @bmerton]

@jasonlk Honestly, it’s great. Between this and the valuation tool, my weekend is all set.

[signüll @signulll]

being a founder right now feels like standing in the savannah mid apocalypse… there is a blazing fire torching every dead structure around you, & ai pouring down like infinite rain, making the soil more fertile than it’s ever been.

chaos + rebirth. best time in history to build.

[Ben Merton @bmerton]

Gosh if I’d only known this at the beginning, how much time we’d have saved…

[Jen Abel @jjen_abel]

startups — sales intros from investors and friends are often the least qualified leads …

the best ones usually don’t do it …

[Ben Merton @bmerton]

@lukesophinos Checks are a total pain for sure. At >$20k ACVs, not everyone wants/can use a credit card/stripe. I just paid SVB a $15k collateral to allow us to process up to $100k ACH debits…now I am trying to force ACH/CC at order booking. Not ideal at all.

[Ben Merton @bmerton]

@realEstateTrent Move to India.

[Ben Merton @bmerton]

@jasonlk I was there last week with some automotive and industrial automation customers on both sides of the border. Curiously, it seemed worse in Detroit than in Windsor: empty shop floors, layoffs etc.

[Ben Merton @bmerton]

Robots can’t even unload a dishwasher, let alone handle the bespoke/ETO chaos in manufacturing and life sciences. U.S. manufacturing’s 10.2% of GDP, with over 50% tied to human spatial cognition—precision machining, assembly, prototyping, troubleshooting, and tooling stay human for a long, long time. Even where robots excel, humans oversee, adapt, and fix flaws. Robotics hype-pushers haven’t logged enough real shop floor time.

@theallinpod

[Ben Merton @bmerton]

@HarryStebbings How much more or less is the same thing true for founders?

[Ben Merton @bmerton]

Over the past few days, I’ve been in meetings with automotive industry folks in Canada and Detroit. The supply chain is a mess—raw materials and components crisscross the border multiple times before becoming finished products, getting slapped with ??% tariffs at each step. Shop floors are eerily empty. Layoffs have already started. No one can make decisions—everything’s up in the air. OEMs are telling suppliers to absorb the tariff costs, which they’ll inevitably try to enforce. This is a recipe for widespread bankruptcies and massive supply chain chaos on both sides of the border. Everyone I’ve talked to says it’s looking bleaker than 2008. @autonews @cvma_ca @GM @Ford

[Flo Crivello @Altimor]

The impending death of SaaS caused by AI reminds me of how all consumer manufacturing died out because of 3D printers

[Ben Merton @bmerton]

@ChapmanLizzie Nothing about unnecessary marathon running there, I note @ChapmanLizzie

[Ben Merton @bmerton]

@asmartbear Yesterday my engineering head showed me and my co-founder https://t.co/DOwG7v72JD. I think we both scrambled to find the company card without even seeing exactly how it worked.

The pain it solves is so real, and so sharply felt.