Doing business without marketing is like winking at a girl in the dark. You know what you're doing, but no one else does.
Usually attributed with "advertising" instead of "marketing" to Steuart Henderson Britt
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Classic Dave Trott ad from the golden age of his much loved agency GGT. Beautifully typeset. Beautifully written. But what's more interesting is that this ad could've very easily have been written for the social media age. Guess some things never change.