Bob Goodman

Award-winning UX design and product leader; alum: Virgin Pulse, Microsoft, Arnold. Side Gig: Musician.

[Bob Goodman @bob_goodman]

The adjacent context for how a brand is first encountered has a big effect on how it's perceived. Consider the the RHB: the relationship holding brand. The 2nd brand is perceived through the lens and attributes of the RHB first, which has a big impact. #branding #strategy

[Bob Goodman @bob_goodman]

Why is it helpful for UX Designers to have a basic understanding of the back-end and the data models of existing or new experiences?

#UserExperience #ux

https://t.co/nSGz9Befbw

[Bob Goodman @bob_goodman]

Living somewhere between AI as an answer engine and Search engines is the hybrid idea of AI-assisted answers plus search and what that could or should mean.

https://t.co/GOzVoYEIxs

[Bob Goodman @bob_goodman]

A time-tested way for UX and product designers to uplevel their impact: consider how you articulate design decisions to non-designers to create more clarity and effectively navigate common sources of confusion #userexperience #uxdesign https://t.co/rMbg0vNbWO

[Bob Goodman @bob_goodman]

Once the features are prioritized and all the tickets are ready for screen designs to help with development during the upcoming sprint, is it too late to “UX it?”
Yes. It’s too late. Now you can only UI it.

#ux #userexperience #productdesign https://t.co/FAg8XIYMrs

[Bob Goodman @bob_goodman]

Why do some products find their way to market fit and lift while others struggle to get traction? #userexperience #digitalmarketing https://t.co/O4BF9cVzah

[Bob Goodman @bob_goodman]

New AI text/typesetting capabilities emerging with Midjourney https://t.co/bMMvmI22CE

[Bob Goodman @bob_goodman]

For UX leaders and contributors to shape and build on strategic direction, it helps to understand foundational upstream dimensions. #ux #userexperience #strategy https://t.co/BwpaLcyBaH

[Bob Goodman @bob_goodman]

First things first in creative problem-solving: intake, understand, and confirm the key characteristics and dimensions of a problem—the problem-frame. #userexperience https://t.co/CJIptcbTB1

[Bob Goodman @bob_goodman]

At the intersection of user experience (UX) and conversion-rate optimization (CRO), often the questions are the answer. Which questions—and from whom? #ux #userexperience https://t.co/hsMMmxOd1o

[Bob Goodman @bob_goodman]

@johncutlefish Building a case around velocity and quality minus the scoped debt retirement vs continuing to patch it; it made it clear the “slow down” was a fantastic investment, which proved itself in the outcomes.

[Tommy Geoco 🇺🇸 @designertom]

@bob_goodman says:

[Bob Goodman @bob_goodman]

It’s been a long time since I was on Twitter. Anyone still on this thing?

[Bob Goodman @bob_goodman]

@johncutlefish Unfortunately this happens in UX and product design as well, ie, design ticket by ticket, which can preclude designing ahead and holistically.

[Bob Goodman @bob_goodman]

Is Musk moving from auto-driving cars without drivers to auto-run SAAS companies without employees?

[Bob Goodman @bob_goodman]

@johncutlefish Getting into a foundational challenge of what is discussable and what isn’t!

[Bob Goodman @bob_goodman]

@InclusiveUI It’s back now so we can resume this important flow of knowledge.

[Ramel UI @InclusiveUI]

LINKEDIN is down, now you'll never know who is happy to be starting a new job at Google or Amazon.

[Bob Goodman @bob_goodman]

@johncutlefish Some past related thoughts on this important point.

[Tommy Geoco 🇺🇸 @designertom]

I asked 7 design leaders to share one essential tip for becoming a senior product designer:

Here’s what they said 👇

If you’re not following each of them, you’re missing out on some gems.