Bobby Leonard

Freelance Klaviyo Email Marketer. Sharing tips based on 6+ years of daily, Klaviyo operating experience (ex-employee). #emailgeek 💌 | 🇺🇸/🇵🇹

[Bobby Leonard @bobbyleonard_]

Loving these “Gold Medal Alert” notifications that @StreamOnMax has included in their @Olympics streams.

A simple yet effective way to increase engagement and streams watched per user.

[Bobby Leonard @bobbyleonard_]

@gigi_alysee (but also expected).

There were 0 attributed placed orders and click rates < 0.20% associated with the disengaged group.

Since then, they've been mostly only sending to the 'Tier II - Engaged' audience which has put them in a much better place deliverability-wise!

[Bobby Leonard @bobbyleonard_]

Few things feel better than helping a new @klaviyo client restructure their campaign audience approach and seeing instant deliverability improvements 💌

[Bobby Leonard @bobbyleonard_]

@gigi_alysee For insights purposes and to help pitch this approach, I created an additional segment:

• Tier II - Disengaged: the inverse of the 'Tier II - Engaged' segment

The first week they sent to both Tier II audiences, and the contrast in campaign performance was astounding...

[Bobby Leonard @bobbyleonard_]

@heyblake https://t.co/thvY41i728

[Bobby Leonard @bobbyleonard_]

@jsappington @DanielDeren_ For inspiration, this screenshot is taken from a game/app Colonist that I downloaded. Would be a dream to see granular release notes published somewhere

[Bobby Leonard @bobbyleonard_]

Another new feature I just noticed that Klaviyo operators will enjoy…

The date fields in segment criteria definitions FINALLY have a calendar feature (i.e. no more typing in MM/DD/YYYY manually) 🥳

[Bobby Leonard @bobbyleonard_]

Ah, almost forgot. Here's a link to the help center article on it for anyone looking to learn more:

https://t.co/0tRPAsDLRc

[Bobby Leonard @bobbyleonard_]

Did you know that @klaviyo recently (and finally!) launched a Low Inventory Alert flow? 👀

A couple of highlights:

[Bobby Leonard @bobbyleonard_]

This new flow completes what I've referred to as the 'core' catalog-oriented alert flows in Klaviyo:

1. Back in Stock
2. Price Drop
3. Low Inventory

Are there any additional catalog-related flows that you'd like to see Klaviyo launch? Hat tip to the Klaviyo team on this one!

[Bobby Leonard @bobbyleonard_]

Love receiving these personalized milestone emails from @googlemaps

[Bobby Leonard @bobbyleonard_]

Confirmed sold out in 9 minutes

[Bobby Leonard @bobbyleonard_]

In case anyone was making a list today of ways to generate $34k in revenue under 10 mins @mschf

($12 item cost + $5 shipping) x 2,000 units

[Bobby Leonard @bobbyleonard_]

Ok, this one was like a top-20 personal feature request…we can now clone signup forms ACROSS ACCOUNTS 🙌

@klaviyo is spoiling us today.

[Bobby Leonard @bobbyleonard_]

See the full dedicated landing page for it below. S/o to everyone at Klaviyo that worked on this release! Excited to share this with clients today 🎉

https://t.co/10FhBru3Da

[Bobby Leonard @bobbyleonard_]

A top 10 @klaviyo feature request (on my personal leaderboard) just got released today...

Say hello to Portfolio ✨

"The smartest way to manage all your accounts in one place"

👇 A few highlights:

[Bobby Leonard @bobbyleonard_]

1. It's free
2. It's ideal for brands with multiple accounts (e.g. separate Shopify stores for regions)
3. It allows you to manage all of your billing in one place
4. It allows you to view top-level revenue reporting across accounts and filter by channel, message type etc.