Bob @ Eureka

Persuasion Communication Training Workshops and webinars - big thinking for small and medium size businesses

[Bob @ Eureka @bobmaddams]

Find out how to make your #marketing communications more effective by being more creative. Find out more here https://t.co/LjDuJVDPyp

[Bob @ Eureka @bobmaddams]

@davetrott I'm forever blowing "beigels" then.

[Bob @ Eureka @bobmaddams]

Beethoven to Banksy...great creative artists never have a brief. Perhaps advertising needs to follow this example. Ban the brief. Instead just say to the creatives come up wirh a great ad for this product. In other words trust them. https://t.co/EE4LaOOMLf

[Bob @ Eureka @bobmaddams]

@GarethTSq Having worked for the likes of Rupert Murdoch I can yell you that you're one of thr good guys Gareth, hete's to you and the Town Sq management team.

[Bob @ Eureka @bobmaddams]

Branding...my letter in The Times today.

[Bob @ Eureka @bobmaddams]

@davetrott C'mon you behind irons bars...

[Bob @ Eureka @bobmaddams]

My social media feeds have become long lists of boring uninvited ads. It's like Exchange & Mart if you go back that far. The difference being with E&A you went looking for what you wanted and it didn't bash you over the head with lots of ads for stuff you didn't want.

[Bob @ Eureka @bobmaddams]

@davetrott I liled Noel Gallagher's description of his brother Liam...a man wirh a fork in a world of soup.

[Bob @ Eureka @bobmaddams]

@davetrott You had to get up and cross the room to change the TV channel. But then they're likely to ask, "What's a TV?"

[Bob @ Eureka @bobmaddams]

My letter in The Times today...

[Bob @ Eureka @bobmaddams]

@rorysutherland The follies of management by spreadsheet. Einstein put it best, " Not everything that counts can be counted, and not everything that can be counted, counts."

[Bob @ Eureka @bobmaddams]

@kelvmackenzie Don't watch it then.

[Bob @ Eureka @bobmaddams]

@GarethTSq Unfortunately Declan Rice has followed the song's advice. At West Ham we're calling it "another lonely day".

[Bob @ Eureka @bobmaddams]

@TeresaMachan @TelegraphTravel So Haile Selassie was in Worthing, I'll have to check this out.

[Bob @ Eureka @bobmaddams]

@RSECEO Excellent point Paul.

[Bob @ Eureka @bobmaddams]

@davetrott Hampstead Heath shrubbery...the new telephone box.

[Bob @ Eureka @bobmaddams]

The Times today. Know what, I'm going to miss Boris. He's been great copy for years.

[Bob @ Eureka @bobmaddams]

Imogen Lepere is the daughter of a friend of mine. She's written a beautiful book which is beautifully illustrated and beautifully produced. You can find it on Amazon.

[Bob @ Eureka @bobmaddams]

@davetrott C'mon one's Irons!

[Bob @ Eureka @bobmaddams]

@kelvmackenzie Probably the result of AI driven, granular cohort analytics, or similar tosh. The marketing director didn't have to exercise judgement or make a decision. Welcome to the world of modern marketing. That sound you can hear is Graham King spinning in his grave...

[Bob @ Eureka @bobmaddams]

@davetrott James Lowther I believe.