Kevin Bobowski

Passionate about #AI#SaaS #Marketing. Love #MSU Sports, visiting baseball stadiums and running. I like drinking #wine at #wineries.

[Aaron Levie @levie]

When AI makes one thing easy to do, it’s always good to assume that will equally be the case for everyone else. If it’s the case for everyone else, then that means competitive forces will ensure that resources move to new or other areas that create differentiation.

If AI makes building software easier, then there will be a relative increase in resources going into sales, marketing, and customer success, because standing out or going deeper with customers else becomes even more important.

This will also apply to lots of other areas of work. If you automate getting financial advice and insights, then the differentiation is in client engagement. And on and on.

Just ask yourself: if everyone else does exactly what I do with this technology, how will I stand out from everyone else? That’s what happens next.

[Anthropic @AnthropicAI]

Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software.

It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans.
https://t.co/NQ7IfEtYk7

[Kevin Bobowski @bobowski]

The UK Cyber Resilience Bill and the rise of real-time compliance https://t.co/pMXOD6MLM4

[Kevin Bobowski @bobowski]

AI Agents are the new insider risk but the risk behind the risk is still... https://t.co/IINO2ju6W3 via @YouTube

https://t.co/VNrCrXdn9Z

[Kevin Bobowski @bobowski]

AI Agents, Automation, and Job Displacement https://t.co/m4vTaq72t7

[Kevin Bobowski @bobowski]

Human Error Wiped Billions from Cybersecurity Stocks on Friday

Not AI. Not a breach. Not a zero-day exploit. A misconfigured content management system at Anthropic exposed nearly 3,000 unsecured assets and triggered a selloff that hit @CrowdStrike, @PaloAltoNtwks @zscaler, @okta, @SentinelOne @Fortinet.

The irony is hard to miss. A company building AI that could become the most advanced hacking tool in history leaked its own secrets because a human made a configuration mistake.

https://t.co/OhZNpikcle

[Brett Taylor @Brett_A_Taylor]

This video remains incredible.

[Kevin Bobowski @bobowski]

Melbourne, we're here and ready to go! 🇦🇺

@Mimecast Elevate On Tour is minutes away from kicking off.

This is stop one: 17 in-person events. 13 cities. 8 regions. 1 virtual event. March through August. Big thanks to our sponsors @awscloud and @CrowdStrike

The next decade of cybersecurity will be defined by the interaction between humans and #AI. Mimecast is the platform built to secure that.
#Mimecast #ElevateOnTour #Cybersecurity #Melbourne

[Kevin Bobowski @bobowski]

@jasonbenetti great job filling in at the @trailblazers game tonight. Are you scheduled to do more Blazer games this season?

[Kevin Bobowski @bobowski]

🏟️ The second the @Cubs announced @ABREG_1, this @ChicagoBears game completely turned around into a win and a victory lap for the whole city. Chicago is officially winning the day. #Cubs #ChicagoBears #NFLPlayoffs2026

[Kevin Bobowski @bobowski]

I work in marketing and spend a lot of time thinking about how AI is actually changing how companies operate — especially across sales, marketing, and cybersecurity.

I’m using this Substack (and projects like Breaking the Timeline) to experiment with AI, stay current, and think through the pace of change in public.

Full context here →
https://t.co/IKWb4QPmqf

[Kevin Bobowski @bobowski]

Experimenting with AI by putting together a short (~90s) newsroom-style breakdown of the “~11% of jobs replaced by AI” stat that’s been circulating.

Full disclosure: the entire newsroom was produced using AI — anchor, voice, and production.

https://t.co/2TeZLlhmAp

[Kevin Bobowski @bobowski]

@steve21smith huge fan and 1992 MSU grad living in Portland. Just saw your tv interview during the Blazer game. Enjoy your time in Portland!

[Mimecast @Mimecast]

🎄🚨Does your holiday party invite require a software download? If so, it's malware, not a party. Our Mimecast #ThreatIntelligence team found an active campaign using fake Christmas invitations to deploy ScreenConnect RMM tools.

Get the details here: https://t.co/UBKfKuZ7VH

[Kevin Bobowski @bobowski]

We just crossed a line: AI outperforming the best human candidates on brutal engineering take-homes.

It’s not “AI helping humans” anymore — it’s “humans learning to work with AI that’s already better at the job.”

[Nat McAleese @__nmca__]

the new vibe: