Finnish design industry grand players Finlayson, Vallila, Makia and a fifth of Sasta have transferred to the ownership of newly established Manna & Co. The biggest design industry rearrangement in Finland ever. Brand identity by BOND.
#brandidentity#logodesign#branding#design
WOW! Finland’s most important competition measuring marketing results, Effie Awards treated us well! Gold for Kotimaista, Antti Tapani with Gold and Silver, and the Grand Prix as the cherry on top!
🏆🥇🥈 Antti Tapani
🥇 Kotimaista
Big thanks to our lovely partner, S Group!
Being an icon does not mean one could quit evolving. The Formerly wearing Finnish national costume, she is now dressed in blue to express the Finnish heritage. Spending a century in the background, Elovena girl is now raised to the #logo, leaving room for delicious product photos
Kotimaista - From 106th to 28th most valuable brand in Finland
S Group hired BOND to #redesign their private label #brand Kotimaista #packagingconcept, which earlier had not stand out in the shelf competition nor remembered as a brand.
Full case: https://t.co/MgTcrglwr4
#Brandrefresh for Hansapost, Hobby Hall’s Estonian sister brand. Standing for the ease of shopping; in the name of an ever-easier purchase (“ost” in Estonian). The #visualidentity on its part diminishing the heritage #brand name’s problematic connotation of past and “post”.
Former Managing Director of Siili Auto, Väinö Leskinen joins BOND as #COO. Previous to Siili Väinö has worked for TBWA Chiat Day LA, responsible for the Emerging technology competency and serving as the coordinating director of global #mobilemarketing for the entire TBWA network.
Our world will always be #complex and connected in ways we don’t fully understand. A great #brand is the opposite. Read our article on how by #designing simpler brands we all win.
Read the full article: https://t.co/CISBVRWZ5v
Lean and agile identity development for Hector. Making a pre-defined #brandstrategy come alive through #visualidentity, general look & feel and #toneofvoice. From the #wordmark, a metaphorical representation of the process of fixing a device screen, to the creation of a mascot.
When @Loupedeck was launching their product with an ambitious growth mindset, we were called for help. From #brandidentity to #packaging and #webdevelopment, BOND shared the desire to build a convincing #brand. And so we did.
Full case: https://t.co/kAiJeYPaAF
Case Antti Tapani.
https://t.co/Lot3YHhyMB
S Group wanted to change the perception of their hypermarket Prisma, as a place with very basic and cheaper clothing, to a place with truly great style and contemporary #fashion. The idea: A #clothing line with beloved @anttituisku
Case British Airways: BA 2119: Flight of the Future
Our London office collaborated with @British_Airways and the Royal College of Art to design the brand and digital experience for BA 2119: Flight of the Future Exhibition.
https://t.co/82zI5WYki0
#branding#design
This one we have been waiting to announce! Since the last fall we have worked very closely with the prestigious Finnish jewelry brand, @KalevalaKoru. The beloved brand is inspired by the Finnish national epic, the Kalevala. Here is a little sneak peek of what’s to come! #branding
Welcoming Lindsay Gravette as #Creative#Partner of BOND #SanFrancisco!
“I’ve been an admirer and friend of BOND's for many years. I'm excited to join this diverse group of creatives and look forward to putting our #SimpleWins philosophy into practice here with clients.”
Everything that’s great now, was once weird, strange, abnormal. GREAT WAS NEVER NORMAL.
Film concept, story, writing and visual direction: BOND⠀⠀⠀⠀⠀⠀⠀⠀⠀
Production: Cocoa
Director: Taito Kawata
Styling: Sofia Oksanen
Makeup & Hair: Jenny Jansson & Miika Kemppainen