$30m generated in 3 days in info
most normies never make even 10%
while this 25 year old Shelby Sapp did it in 3 DAYS.
deffo reaching Tony Robbins level of social influence atp, and for the right reasons
she DIALED IN her info game so good and MASTERED the art of talking to her icp: young ambitious women who wanna work from anywhere
her entire marketing revolves around:
- social media girl
- pink porsche lifestyle
- successful relationship
this alone allowed her to cultivate a CULT-Like following that believes shelby is the ONLY woman understanding their issues
and the biggest concept she disguises in her content is ALWAYS SELLING
not just selling her program
selling the dream, selling the idea, selling the freedom
so when she wanted to host this event all she needed was an effective formula to sell: the multi days challenge funnel
what that did was:
- shorten the sales cycle from weeks or months to 3 days
- control what type of content the audience was exposed to
- multiple authoritative and effective touch points
that’s besides the fact it’s a GOLDEN opportunity to upsell to her program, an exclusive community or even other conferences
so yeah, if anyone says "info is dead again" jus show them this
and honestly props to her, she’s a GOAT in marketing and proper targeting
wanna hear how it’s even possible to make that amount of money with info?
made a breakdown going over the EXACT thing she's doing rn, and i’m sending it for free
all you gotta do is
> like
> comment "SAPP"
> rt
> follow
the coaching industry runs on selling consistency because it's the one thing you can bill without results
a webinar that closes is the actual product
but consistency fits on a pdf
so that's what gets sold
@DanielSmidstrup depends on the product & who's making it
if it's a trusted source & a decent product idgaf about if there's ai here and there
if it's a product im jus learning about, unproven source or no authority then using ai just dooms you
do not be a BUFFON and optimize ur webinar for more registrants
optimize it for COST PER REGISTRANT
$5 to $30 is normal on cold traffic
if ur paying $40 and ur show rate is 25%
ur attendees are costing u $160 bruh
lock in instead of wasting ur client's ad spend
the most underrated skill in business is not talent
it's drive.
- the drive to go the gym at 6am
- the drive to go continue posting after the flop
- the drive to continue cold calling after hunderds of rejections
- the drive to put yourself in pain for a delayed gratification
if you don't do any of that then don't think you deserve to win
most webinar funnels die at the register button
they celebrate the signup count and never ask why only 25 to 40 percent show up
the room's already gone before you pitch
you spent a $5k minimum on ads to fill seats that never filled
fix the show rate before you scale the spend
2026 is scaling szn
the accounts actually scaling are running one funnel that does the selling while they sleep
one webinar that closes on its own, one vip page that sells the second time
you're writing 5 tweets a day praying one hits