Boss to Boss

Leading #business, #marketing and entrepreneurial #insight.

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Whilst technology has often been considered the answer to everyone's prayers, the #professionalservices industry is changing, and if you want to survive, your firm must too.

Discover the secret to survival in a post-pandemic world: https://t.co/wSs3D106JP

#Podcast #Business

[Boss to Boss @bosstobossltd]

On the latest episode of the Boss to Boss podcast, Shane Redding joins Dan to discuss terrible traditions, timeless trends & transformation.

Listen to the full episode for free here: https://t.co/XbNOYYkvj3

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Wait, words don't do the talking?

Joe Coleman joins us to discuss why words alone are never enough, how B2B and B2C communications are more similar than you might think and why teamwork really does make the dream work: https://t.co/VeZwnnV2mj

#b2b #interview #copywriting

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You’ve undoubtedly heard #SethGodin speak on all things B2C, but what about #B2B?

Take a listen to Boss to Boss’ latest #podcast and uncover his secrets to selling in B2B markets and creating companies that matter: https://t.co/kWTrZ5uMLD

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Our latest podcast features @ShaneRddng, who joins @DanRHolt to share her views on some of the hottest topics within the digital space, including the up-and-coming #MarTech trend you need to look out for and how to overcome the barriers to #digitisation: https://t.co/ENB2bsl7J9

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“Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.” – Chris Hadfield

#FearlessFriday #FridayFocus #QOTD

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World-renowned blogger, @ThisIsSethsBlog, joins us on the latest episode of the Boss to Boss podcast to discuss his views on #B2BSales, including the real reason nobody ever got fired for buying IBM & the question more businesses need to be answering: https://t.co/ESuiinK5wQ

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"Entrepreneur is not a job title. It is a state of mind of people who want to alter the future." - Guy Kawasaki

#BusinessQuotes #TuesdayThoughts

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Is your firm selling a product or service? Thanks to #productisation, the answer is no longer straightforward.

Sean Hoban, CEO of Kimble, joins us to discuss the opportunities and problems surrounding productisation & #servitisation for your #business: https://t.co/8x2pipKfRL

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“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar, author, salesman, and motivational speaker

#MotivationalQuotes #businesstips

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Did you know 76% of #podcast listeners have taken direct action after hearing an ad? Pretty impressive, right.

If you want to make your business part of that statistic, head over to our website to listen to Georgina Holt's top tips for #B2B #podcasting: https://t.co/yD2uoP4Nvn

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“These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark
#MarketingQuote #Sales

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Does your #ProfessionalServices firm have a story to tell? Robert Camp joins us to explain why you should: https://t.co/Vlazw6Af0V

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“Good marketers see consumers as complete human beings with all the dimensions real people have.” — Jonah Sachs

#MarketingQuote #BusinessQuote #WednesdayWisdom

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Are traditional law firms capable of real #innovation?

We met with Dan Garrett, CEO & Co-Founder at Farewill to discuss his views on the subject and explore the power of brand and #technology for consumer #LegalServices.

Read the full interview here: https://t.co/PUEAj144fk

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“Give them quality. That’s the best kind of advertising.” — Milton Hershey

#ThursdayThoughts #MarketingQuote

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Does B2B marketing really need to be #creative ?

Rory Sutherland joins us to explain how #B2B & B2C #marketing are more similar than you might think: https://t.co/Ac8jEuc71d

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Have you listened to @TuringTrust podcast in partnership with Boss to Boss? In the latest episode, Rand Fishkin joins James and Dan to discuss the role of culture, values and purpose in #business.

You can watch the full episode for free here: https://t.co/iwToab9FfF

#CSR #B2B

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“Making promises and keeping them is a great way to build a brand.” — Seth Godin, Founder & CEO of Do You Zoom

#QOTD #MondayMotivation #MarketingTips

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Do you have a clear #brand tone of voice defined? Chris West, CEO of Verbal Identity, shares exactly why you should in the latest Boss to Boss #podcast.

Listen to the full episode for free here: https://t.co/ZNVeznxaWX