Dan Holt

Digital marketing guy in B2B and professional services.

[Dan Holt @DanRHolt]

@tfl hi there, just left a set of keys on the train from Maidenhead to Paddington at 12:35. If anyone can assist or point me in the direction of a lost property dept that would be hugely appreciated!

[Dan Holt @DanRHolt]

@kdlafrance Sounds like you need a beer.

[Dan Holt @DanRHolt]

@JasonRBradwell Accepting.

[Dan Holt @DanRHolt]

CX is more closely correlated with growth than any other variable. Yet what % of businesses have actually defined their CX? 20%, perhaps? Any company can add a little magic to their journey. And incidentally, the more boring your market, the bigger impact it’ll make.

[Dan Holt @DanRHolt]

A good SEO is a complex creature. Lover of code yet appreciate of brand. Analytically minded yet comfortable with ambiguity. In possession of 10,000 ideas yet never claims to have the answer. If you want to sleep well for the first three months of your campaign, hire a bad SEO.

[Dan Holt @DanRHolt]

Reframing The Conversation - What Professionals Can Learn From A Cement Lorry #b2bmarketing

[Dan Holt @DanRHolt]

Some advice to young digital marketers - stop worrying about digital & go learn about marketing. You've lived your life through google & social anyway, you don’t need any more practice. What you need is an education in actual marketing. The stuff that hasn’t changed in a century.

[Dan Holt @DanRHolt]

Words that shouldn’t be allowed anywhere near brand values - “Honesty”, “Transparency”, “Authenticity” and “Integrity”. If they still feel necessary then I suggest replacing with one catch-all... “No dickheads”.

[Dan Holt @DanRHolt]

I sometimes think we now hide behind data. When the graph goes up we take the credit. When it goes down we look for 10 other data sources with which to conflate & confuse. Focus instead on the big strategic inputs that drive those KPIs. Good things happen when you do good things.

[Dan Holt @DanRHolt]

Headlines are everything. In fact, David Ogilvy once wrote that when you’ve written your headline, you’ve spent 80 cents of your dollar. But my god is it hard work. The good news is I have a little trick that I find can really accelerate the process - https://t.co/cknlj9cPXR

[Dan Holt @DanRHolt]

It’s ironic that the main objection I get to truly big, ambitious content ideas is a lack of budget (even though the budget for channel promotion remains healthy). Surely nothing is more expensive than trying to make a noise with mediocrity..?

[Dan Holt @DanRHolt]

If your agency sends you a performance report of more than 3 pages, they’re hoping you don’t read it. If they send you one of more than 10 pages, they haven’t read it.

[Dan Holt @DanRHolt]

An argument for pausing all your social media for the next 3 months - https://t.co/TAXwGtkSO0

[Dan Holt @DanRHolt]

The downside to marketing automation software is that its potential is capped by the ambition and rigour of your brand strategy, content creation, lead generation models & performance analysis. The upside is that it sounds like it’ll do all those things for you, which is cool.

[Dan Holt @DanRHolt]

Why nosy parkers make the best marketers - a brief justification for being a complete pain in the ass.

[Dan Holt @DanRHolt]

If marketing is the use of behavioural economics/psychology for commercial leverage then why does the average marketer spends less time learning about 300,000 years of human behaviour than they do about SnapChat’s latest f**king filter??

[Dan Holt @DanRHolt]

Social platforms are successful in part because they have an unpaid workforce generating content. And we’re part of it. That’s fine, but remember that in the LT you either need to measure your social by sales, or by building a real asset - your email list #buildonlandyouown

[The Turing Trust @TuringTrust]

@randfish, CEO of @sparktoro, joins @jamesturing and @DanRHolt to discuss the merits of thinking small and why we should all challenge the propaganda of scale.

Click here for the full video #podcast: https://t.co/X4T8HSZzJQ

[Dan Holt @DanRHolt]

The business of culture - two reasons brand values rarely count for anything - https://t.co/1OMtUyuEbJ - https://t.co/UIV4FSvyz5

[Dan Holt @DanRHolt]

The real reason B2B buyers demand more detail & why the false pretence of buyer rationality is actually good news for your business - https://t.co/7p8sttQF9k