I think of this as working backwards-Start from the business & learning objectives, then ask what approaches & methods best yield the critical insights needed, the client’s bullseye. Trendy tools may approach or hit the target but not necessarily the bullseye 🎯
TotW: The right way doesn't have to be trendy. Instead of turning to new and shiny techniques to tell us HOW to approach research, our first question should be WHY are we using a certain approach? And why is it the right fit? #QualResearch#ProjectDesign
@JonathanCCook Yes-Commerce begins & ends with people. Humans design solutions for humans to consume, use, & experience, even if enabled by tech, AI, AR