The Marketing Coach

I simplify marketing for both experts & non-marketing practitioners #marketingsimplified #knowyourmarketing #marketingcoach

[Marketing Edge @MarketingEdgeM]

Hurry now to get a copy of your best-selling magazine.
Contact: 08021199222 or 08166411315 or send subscription request to [email protected]
We shall deliver at your door step within 48 hours!
Join the winning team.
Think like a winner..Be Future-fit
#marketing #magazine

[The Marketing Coach @boyeadefila]

https://t.co/IjLQL9koi7

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

I really hope that brand strategy of divide and rule the political consumer does not work this time around.

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

Today, more than ever, when, perhaps we have more coaches than learners, information overload has become an epidemic, not only adding to stress levels but also creating conflicting learnings for students of marketing, especially self employed business owners.

[The Marketing Coach @boyeadefila]

#3. Tapping into destination branding as a tool for economic sustainability.

#MarketingSimplified

[The Marketing Coach @boyeadefila]

I have been watching documentaries of the various clubs and there is a lot to learn about markets and marketing.
#1. Leveraging Consumet Passion for institutional or other branding. #2. Integrating Customer experience across platforms

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

About time! He has been a natural ambassador for water both as a voluntary promoter and professional endorser. This came late but better than never.
@MarketingEdgeM

[The Marketing Coach @boyeadefila]

Also, there is a huge gap that neither DHL nor Gokada has been able to fill. In addition, I see Uber-Drive getting a chunk of the e- commerce market.

[The Marketing Coach @boyeadefila]

So Jeff of Amazon is also coming to Naija. That's E-commerce on steroids. I see daring collaborations by Amazon with existing structures (with Lastma, Nipost, DHL & even NURTW!) not a cut & paste of what worked in Europe. Innovation must be contextual, otherwise failure beckons.

[The Marketing Coach @boyeadefila]

Will the coming of Elon Musk's starlink democratise telecoms in Nigeria? Read my position in this report/interview with @MarketingEdgeM https://t.co/2vtCkY3gXD

[The Marketing Coach @boyeadefila]

Nothing to add!

[James Eagle @JamesEagle17]

Nothing about #digitalisation is preditable. In just a few decades the digital economy has changed, reinvents itself and disrupts our lives. It’s exciting, exhilarating and slight frigtening to watch. That’s why I created this #datavisualisation.

#digital #economy #tech

[The Marketing Coach @boyeadefila]

Simplifying information makes decision making easier & faster.
In this light, I am excited to notice an emerging trend called #DataVisualisation
It is not new per se but is becoming common place. You can call it Info Graphics on steroids💪
#MarketingSimplified @MarkSimplified

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

The sole purpose of strategy is to find solutions to existing or future problems or to champion new visions. #TheMarketingCoach

[The Marketing Coach @boyeadefila]

cuts through the clutter for less. Tell me which Marketing Director won't listen to 'Get more for less'! @apconofficial
@MarketingEdgeM
#creativeprocess #communicationstrategy #ApconNigeria #MarketingSimplified

[The Marketing Coach @boyeadefila]

The Creative Process (in Marketing Communications) goes beyond how to write, how to draw, animate or shoot a great video. It cuts across the execution spectrum of THE MARKETING IDEA. Everyone that touches the idea must wear the creative cap. It's about differentiating which

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

Have you registered? #Apcon is the Advertising Practitioner's Council of Nigeria, offering both certification and continously improvement learning for non-practitioners and practitioners. Course details on flier. See you there! @apconofficial @myfadol

[ifáboyè Adéfilá (Boye Adefila) @BoyeAdefilaNg]

Get 10-15% commission when you bring a ghost writing gig my way. In Naira terms you can earn as much as #225,000 for just asking that Uncle, family friend or client to engage me to write their overdue memoir. It's called Ghost-writing. It's how many books you know were written

[The Marketing Coach @boyeadefila]

No other phrase best captures the reduction of our national ego across all sectors, except entertainment and in some instances, sports, to a faint watermark of its much-touted potential.
Read the full article here:
https://t.co/afb1v3kGwd

[The Marketing Coach @boyeadefila]

Interesting article. Your handle @MarketingEdgeM and @NBS_Nigeria are my regular source of market related information in Nigeria.

[Marketing Edge @MarketingEdgeM]

The use of hand and dishwashing liquid, particularly in Nigerian homes, has become very popular in recent times. Up till about two decades ago, hand-washing was an elitist practice seen in the homes of educated rich or the ‘been tos’. Readmore>https://t.co/FBMRHoSukb< #liquidsoap

[The Marketing Coach @boyeadefila]

First reason is obvious, the owner of a problem is too close to the problem to be objective! As Drucker further explained '...Ignorance is the most important component for helping others to solve any problem in any industry.'

[The Marketing Coach @boyeadefila]

You will have more expertise in your field than a clarity consultant, yet they can help you solve your greatest problems. As one of my seniors in consultancy once said 'I bring my ignorance to bear on every client's problem" (sic).
Why is this so?