The secret exercise behind billion-dollar copywriters:
Writing copy by hand.
Gary Halbert, who generated $1B+ with his sales letters made this his daily ritual.
9 proven ads the "Prince of Print" said you must copy to master persuasion:🧵
Great question.
The simplest way to get started would be:
• Consume intentionally (whether it's posts, blogs, ads or videos)
• When something hooks you completely or gets you to take action, drop it into Notion (or whatever app you like)
• Before writing, look at your collection to get ideas and see what works
A great example of a swipe file would be https://t.co/xJDPwt6vZ5
The way Thomas Frank runs his $100k/mo passive income business is insane:
• Left his YouTube channel with 2M subs
• Creates tutorial content to get leads
• Gives away 90% of templates and guides for free
Frank admits that leaving his big channel for a niche focus was one of the best decisions he's ever made.
Here's how it works 🧵