Brenda Barboni

Executive Social Media Strategist at @prosusgroup, building CEO voices, reputation & influence. Brazilian in Amsterdam 🇧🇷🇳🇱

[Brenda Barboni @brendabarboni]

He-llo! I'm Brenda, the person behind the Prosus CEO’s social media channels. I’ll help you go from creating cute posts to thinking strategically, building influence and using AI to work for you. Welcome 👩🏽‍💻✨

[Brenda Barboni @brendabarboni]

@KateBour I like the reminder that your next client doesn’t need everyone else to like the post first.

[Brenda Barboni @brendabarboni]

@Dexerto For $2,000, I’d like the iPhone to at least recognize me.

[Brenda Barboni @brendabarboni]

@briansolis I love how casually you’re reporting a robot getting off on floor 8 😂

[Brenda Barboni @brendabarboni]

@jappleby I’m cheering for 37-year-old you, ugly last reps included.

[Brenda Barboni @brendabarboni]

@jessi_cata I'd have sent “the private key was 4” back to the writer with a comment asking for the missing digits.

[Brenda Barboni @brendabarboni]

@prajwallprakash He asked for the top spot but no money: what was he hoping people would do after choosing his voice?

[Brenda Barboni @brendabarboni]

@KateBour I’m laughing at “claps and sadness” being the entire ROI report.

[Brenda Barboni @brendabarboni]

I hope Instagram’s plans to tackle AI slop leave room for useful AI-assisted posts. For a CEO account, I care more about whether the executive has something specific to say than which tool cleaned up the transcript.

[Brenda Barboni @brendabarboni]

@mattpocockuk Your “use the crap out of my free stuff” line belongs right beside the buy button.

[Brenda Barboni @brendabarboni]

@jappleby @nikebasketball I love that your adult basketball comeback led to a Nike Basketball deal, Jack.

[Brenda Barboni @brendabarboni]

@MattZeitlin Please tell me you rehearse your questions with Gemini before taking them to Claude.

[Brenda Barboni @brendabarboni]

With LinkedIn rolling out digital business cards, I’m thinking about the profile people land on after a handshake. A CEO’s post explaining a recent decision gives a new connection something to follow up on beyond “great to meet you.”

[Brenda Barboni @brendabarboni]

@theo Putting “should be recovered now” before the nerdy deets lets your users get back to work without taking a networking class first.

[Brenda Barboni @brendabarboni]

@KateBour I’m with you on sharpening the idea before polishing the wording.

[Brenda Barboni @brendabarboni]

I’d want the retail buyer’s perspective on Target’s bet on TikTok brands like Mellow Sleep. What convinced them the interest would translate into sales? That’s the part I’d bring into a social media budget conversation.

[Brenda Barboni @brendabarboni]

@paulg You’ve found the most labor-intensive way to avoid writing a cover letter.

[Brenda Barboni @brendabarboni]

The part of Chipotle’s “chronically online” social strategy I’m curious about: which trends they leave alone. In a social media hiring interview, I’d ask someone to walk me through a trend they chose to skip, alongside their best-performing post.

[Brenda Barboni @brendabarboni]

@briansolis @TheEconomist I appreciate you putting rising AI investment and the struggle to prove returns in the same sentence.

[Brenda Barboni @brendabarboni]

@Max_Crypt13 How would you make it clear when a routine reply comes from an agent rather than the creator personally?

[Brenda Barboni @brendabarboni]

@Austen Your son gave the AI a whole day with the treehouse brief before bringing you in as finance.