UPDATE: After initially denying that the FAFSA site was sending applicants’ data to Facebook, the U.S. Department of Education just followed up with a new statement.
@themarkup I think this just shows they don't know what data they are actually sending to Facebook. And how in the world do they know FB didn't use the data to improve their ad targeting? That process is likely totally automated.
This is why reusable research infrastructure, like @MozillaRally, is so important for platform accountability. Facebook won’t say where it collects personal data online. @themarkup found out with just a couple hundred lines of code. (I counted.) https://t.co/SBbFBs9A0O
So excited to be partnering with @suryamattu and his colleagues at the @themarkup on this facebook research. I've learned so much already and there is much more to come! Join a study @MozillaRally and help us fight back against big tech: https://t.co/2yXFRy7244
We uncovered Meta’s pixel on the FAFSA site as part of a crowdsourced study in partnership with @MozillaRally.
To get an idea of how we built this panel and keep participants’ data private, dig into our methodology.
Then, consider joining yourself. https://t.co/X4FEqlOO3w
NEW: Code on the FAFSA website sent financial aid applicants’ personal data to Facebook.
The U.S. Department of Education turned off the feature following our questioning, but the data that was shared remains in Facebook’s hands. https://t.co/rF0tRAIQg3
Hard endorse this. @MozillaRally got us responsible access to data we would never have been able to collect in an automated way.
https://t.co/S0cm7syEsq