Will Breton

Growth Manager at C17

[Will Breton @bretonwill]

@NickAbraham12 Huge respect man 🫡

[Will Breton @bretonwill]

Most cold emails sound like they were written by a robot.

Built a free tool that fixes that.

> Plug in ICP + case studies
> Get 3 campaign variants
> List specs included
> Export and launch

Framework behind 10k+ positive replies.

Like + reply "COLD" and I'll DM it to you.

[Will Breton @bretonwill]

If you're running LinkedIn auto-DMs - check your delivery times.

Found out my HeyReach setup was taking 12+ hours to send. Switched to LeadShark, now it's instant.

Made a video on it. Like and comment "DM" if you want it.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:

[Will Breton @bretonwill]

How we send 600,000+ cold emails/month without getting blacklisted:

> Kill domains at first sign of decay, don't nurse them
> Warmup runs 24/7, even on active domains
> Monitor inbox placement daily, not weekly
> Never exceed 15-20 emails/inbox/day

Most companies try to "save" dying domains.

Stop saving. Start rotating.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:

[Will Breton @bretonwill]

Cold email is just paid ads for B2B - but better.

> You're pushing offers in front of your entire TAM
> You're testing hooks and angles like ad creative
> You're optimizing for conversions (replies → meetings)
> You get direct feedback from the market on what resonates
> You can perfectly pinpoint who sees your "ad" - person by person

The targeting is unbelievable. Pull up your entire audience, name by name, and put your offer in front of them.

Simple in concept, difficult in execution.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:

[Will Breton @bretonwill]

I used to write 150-word cold emails.

Now the emails that book us meetings are 25-55 words.

The shift that changed everything:

> Deleted every "I hope this finds you well"
> Cut company intros entirely
> Stopped listing features

What's left? One pain point. One question.

Your prospect decides in 3 seconds if they're reading or deleting. Write for that.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:

[Will Breton @bretonwill]

The 15-minute research process that 10x'd our personalization:

> Pull their LinkedIn "About Us" section
> Find their exact language for what they do
> Identify 1-2 recent wins or announcements
> Note their ICP (who THEY sell to)
> Use their words in your email, not yours

Stop writing "I noticed you're in [industry]."

Start writing like you actually understand their business.

PS: This is also the best way to build lead lists at scale - just use AI instead of doing a 15 minute research yourself.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:
https://t.co/UeRoGs0ADX

[Will Breton @bretonwill]

I manage 600K cold emails/month with a tiny team.

Most companies need 10+ SDRs to do this.

I do it with Clay + AI + systems.

Just filmed a full breakdown:

> What a GTM Engineer actually does
> The 3 pillars (data, automation, AI)
> Real campaign: 1,616 leads → 47 positive replies
> How to become one (skill stack + mindset)

Comment "GTM" and I'll send you the link when it drops.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start:

[Will Breton @bretonwill]

How I handle 1,000+ cold email replies per week without losing my mind:

> All replies funnel to one Slack channel in real-time
> AI categorizes each reply automatically:
- Interested
- Future
- Meeting Request
- Out of Office
- Not Interested
- Automated
> Only manually touch "Interested," "Future," and "Meeting Request"
> Auto-archive the rest
> Respond to hot leads within 2 hours, max

Most agencies drown in their inbox. Build systems, not habits.

[Will Breton @bretonwill]

@Monkaddi I look at the reply rates on the domain level and inbox level.

Then depending on the client, you decide what thresholds to put in place.

[Will Breton @bretonwill]

Last month we had 15 domains die in 72 hours.

Reply rates dropped to 0.3%. Clients panicking. Campaigns dead.

Here's what saved us:

> Killed all infected domains immediately (no "recovery" attempts)
> Spun up 20 fresh domains
> Rebuilt sending volume over 2 weeks, not 2 days

The result? Back to 2.1% positive reply rate within 3 weeks.

Most people try to save dying infrastructure. Just burn it down and rebuild faster.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start: https://t.co/JGqlpG2nFa

[Will Breton @bretonwill]

Everyone says Clay credits are too expensive.

Here's how to optimize your costs on Clay:

> Start with Clay's built-in database first (it's free)
> Only waterfall to paid providers on misses
> Use OpenRouter for Claygent - 90% cheaper than default models
> Enrich in batches, not all at once

Clay isn't expensive. Using it wrong is expensive.

[Will Breton @bretonwill]

B2B company over $3M ARR looking to scale your outbound?

We'll build you a FREE cold email campaign to start:

> Contact 5k-10k leads in your ICP
> DFY scripting & enrichment
> Launch in 48 hours

Interested? Fill out the form here to start: https://t.co/JGqlpG2nFa