๐ Louis Vuitton's advertising strategy is based on exclusivity, luxury, and quality.
Exclusivity is another factor of the advertising strategy that they use in most ads. When consumers realize a series is limited, they hurry to buy while available.
#googleads#facebookads
Elon Musk: AI is like a genius child. You want it to grow up with love of the truth and of humanity.
โI do worry about AI. Because we are creating an intelligence that ultimately will be far more intelligent than any human, and ultimately more intelligent than the sum of all humans.
In creating AI, we need to be very careful. It's like having a genius child. You want to have that child grow up with good values.
The most important thing in training AI is that it's rigorously truthful. This is very, very important. Essential.
My concern about a lot of the AIs that are being developed is that they're trained to lie. In some cases, with potentially disastrous consequences.
When Google Gemini came out, people asked, which is worse, misgendering Caitlyn Jenner or global thermonuclear war? And it said, misgendering Caitlyn Jenner. That's a problem, guys.
If this AI becomes super powerful, it could decide that the best way to avoid misgendering is to kill all humans, which makes the probability of misgendering zero.
It's very important to have AI be maximally truthful and curious, and love humanity. Very important.โ
Harrisburg, Pennsylvania, October 19, 2024
@elonmusk@realDonaldTrump When @elonmusk shows this much excitement, what do you think heโs more pumped about:
1๏ธโฃ Thinking of Fixing government inefficiency in future ?
2๏ธโฃ Thinking about Launching Congress to Mars with no return trip? ๐๐
#ElonMusk#TrumpRally
@elonmusk Can https://t.co/uHjeBSbPXQ finally help content creator to make money ?
As a content creator, I am generating money from YOUTUBE every month
why should I create content on https://t.co/uHjeBSbPXQ then ? @elonmusk@ElonMuskAOC
Happy Victoria Day! May your day be as bright and beautiful as the fireworks that light up the night sky. Cheers to a day of celebration and togetherness! Happy Victoria Day to you and your loved ones. #victoriadayweekend#canadagals
๐ Three key characteristics of really successful marketers ๐
1๏ธโฃ ๐๐๐ฏ๐ ๐ญ๐ก๐ ๐๐จ๐ฎ๐ซ๐๐ ๐ ๐ญ๐จ ๐๐ซ๐๐๐ญ ๐ ๐๐ข๐ฌ๐ญ๐ข๐ง๐๐ญ๐ข๐ฏ๐ ๐ข๐๐๐ง๐ญ๐ข๐ญ๐ฒ ๐ฏ
Successful marketers are like fearless explorers in the jungle of business. ๐ด They're not afraid to take risks and be different. They cut through the noise and craft a simple, distinctive identity that screams, "This is who we are!" ๐ข And you know what? If something's not working, they have the courage to pivot to something that does!
Example: Look at Netflix. ๐ฟ The streaming giant was once in the business of mailing out DVDs. ๐ But did they stop there? No way! They invested in streaming well ahead of the competition and became a market leader.
2๏ธโฃ ๐๐๐ฌ๐ญ๐๐ซ ๐๐ซ๐ญ๐๐ฎ๐ฅ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง ๐ฃ๏ธ
Successful marketers have the art of communication down to a T! ๐จ But it's not just about talking; it's about listening too. ๐คซ They go out there, do their research, interview their team, and talk to their clients. ๐ต๏ธโโ๏ธ But here's the secret sauce: they listen carefully to what everyone has to say! ๐
3๏ธโฃ ๐๐ฆ๐๐ซ๐๐๐ ๐ ๐ฌ๐๐ข๐๐ง๐ญ๐ข๐๐ข๐ ๐ฆ๐๐ญ๐ก๐จ๐ ๐ญ๐จ ๐ฆ๐๐๐ฌ๐ฎ๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐
Successful marketers are not afraid to try out new things, without fear of failure. After all, that's how you discover what truly works! ๐ What's your latest experiment?
What is Phenomenonย psychophysics? How to apply it in your business?
Humans perceive the world in different ways. One person may complain that a room is too hot, while the person next to them argues that itโs too cold. Psychologists call this phenomenonย psychophysicsย โ the study of how perception varies from species to species and, most importantly, how what we see and feel differ from objective reality.
Many corporate executives forget that their employees are their product. If they neglect to invest in their employees, theyโre essentially neglecting that core product.
Take Deloitte, for example. The company has 400,000 employees spread across offices all over the world. When customers contract Deloitte, theyโre paying for the interactions they have with their employees.
The Butterfly Effect in the Business World.
Sometimes small changes in a situation can lead to big changes in the final result.
Here 5 remarkable examples:
๐. ๐๐ญ๐๐ซ๐๐ฎ๐๐ค๐ฌ ๐๐๐๐๐ซ๐๐ ๐๐ข-๐ ๐ข
The small decision to offer free Wi-Fi to their customers shot Starbucksโ popularity through the roof.
-Increased foot traffic
-A bolstered reputation
-Longer customer visits
A brilliant business decision that didnโt seem big, but ended up colossal.
๐. ๐๐๐ข๐๐๐ฌ & ๐๐ฎ๐ฆ๐
Brothers Adolf and Rudi ran a successful shoe company in the 1920โs.
But when both brothers and their wives got into a fight, things turned sour.
Both brothers vowed to outdo each other and launched new companies.
โข Adolf: Adidas.
โข Rudi: Puma.
The rest is history.
๐. ๐๐ข๐ญ๐ฅ๐๐ซ ๐๐จ๐ญ ๐๐๐ฃ๐๐๐ญ๐๐
The Academy of Fine Arts in Vienna rejected Adolf Hitlerโs application, twice.
Experts say this rejection triggered his transformation from artist to madman...
Forget business history, this one rejection changed the course of HUMAN history.
๐. ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ ๐๐๐ก๐๐ฏ๐ข๐จ๐ฎ๐ซ
Treating employees well and creating a positive work culture can lead to better customer service and a positive impact on customers.
๐. ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ
Choice of advertising channels in a marketing campaign can significantly affect its success. A seemingly minor change in strategy can lead to a campaign's failure or success.
๐. ๐๐๐๐'๐ฌ ๐ ๐ฅ๐๐ญ-๐๐๐๐ค ๐ ๐ฎ๐ซ๐ง๐ข๐ญ๐ฎ๐ซ๐
IKEA's decision to sell flat-pack, do-it-yourself furniture allowed the company to reduce transportation costs and offer affordable furniture to a global market. This innovation in packaging and assembly revolutionized the furniture industry and contributed to IKEA's global success.
๐. ๐๐๐ญ๐๐ฅ๐ข๐ฑ'๐ฌ ๐๐ก๐ข๐๐ญ ๐ญ๐จ ๐๐ญ๐ซ๐๐๐ฆ๐ข๐ง๐
n 2007, Netflix decided to shift its focus from renting DVDs by mail to streaming content online. This seemingly minor shift in business strategy revolutionized the entertainment industry, eventually leading to the decline of traditional video rental stores and the rise of streaming services. Netflix's decision to invest in original content further solidified its dominance.
#marketing #business #brianmaleki (Content # 43)
Recommended Book #2: Why you should read "The Subtle Art of Not Giving a F*ck" by Mark Manson
Key lessons in the book include:
The Subtle Art of Not Giving a F*ck: Manson emphasizes the importance of being selective about what we care about, focusing on what genuinely aligns with our values, and letting go of the need for constant approval and positivity.
The Backwards Law: Manson introduces the idea that the more we pursue happiness and success directly, the more they elude us. Instead, it's when we accept and confront life's challenges that we find true contentment.
Responsibility and Ownership: Manson advocates taking responsibility for our own lives and problems rather than blaming external circumstances. By acknowledging our power to choose our response, we gain control over our reactions.
Embracing Suffering: The book encourages readers to accept that suffering is an integral part of life. By confronting and learning from our struggles, we can find growth, resilience, and a deeper sense of meaning.
Values and Meaning: Manson encourages readers to define their core values and align their actions with them, helping to create a sense of purpose and direction.
The Importance of Limits: Recognizing our limitations and accepting the finite nature of life is key to living authentically and making the most of our time.
#books #MarketInsights
"The Alchemist" is a profound and inspirational novel that encourages readers to listen to their hearts, follow their dreams, and recognize the extraordinary within the ordinary.