Brian Berner

Brian Berner, Spotify's Global Head of Advertising Sales

[Brian Berner @BrianBerner_]

Building brand loyalty through user-generated content (UGC) requires a strategic balance of authenticity, creative freedom, and clear direction. When done right, UGC transforms audiences into passionate brand advocates. #Brand #UGC

https://t.co/SIj26NAAYL

[Brian Berner @BrianBerner_]

A "mini gold rush"? Learn how ad buyers are handling the surge in demand for video and podcast inventory. #advertising #digitalmedia #videopodcast via @Digiday https://t.co/amgGhS4dZN

[Brian Berner @BrianBerner_]

Want to make better decisions? Try this simple brain trick recommended by 'CEO whisperer' Jerry Colonna. #decisionmaking #braintrick #leadership via @CNBC https://t.co/BZQOgRohsW

[Brian Berner @BrianBerner_]

This is why it's recommended that leaders take responsibility and stop giving 'quit promotions'. Check out this thought-provoking read on @FastCompany. #leadership #management #careerdevelopment @bhorowitz https://t.co/JMqZgEDCoT

[Brian Berner @BrianBerner_]

Did you know that 90% of digital marketers are aware of audio advertising, but only 40% use it? Learn more in this report from @MMAglobal. #digitalmarketing #audioadvertising @bestmediainfo https://t.co/0wsP4kzVZa

[Brian Berner @BrianBerner_]

See how @Spotify helped Issuu reach their target audience and achieve their goals with audio advertising. #audioads #advertising #casestudy @SpotifyAdStudio https://t.co/KjMnjVtT91

[Brian Berner @BrianBerner_]

Find out how @Spotify is using sonic science to understand how audio affects our emotions and behavior. #audio #sonicscience @LBBOnline https://t.co/0X2J4TsfDe

[Brian Berner @BrianBerner_]

Looking to foster a more supportive company culture? Check out these 15 tips for leaders. #leadership #companyculture #supportiveculture via @Newsweek https://t.co/vhhBsFTYNi

[Brian Berner @BrianBerner_]

Our #AI DJ at @Spotify is just another step in our journey to delivering the most personalized audio experience that listeners can enjoy. via @DailyFreePress #Streaming https://t.co/1h97IDDPDY

[Brian Berner @BrianBerner_]

Learn how to create memorable, context-dependent ad-creatives music or podcast quickly using @Spotify's digital audio ad platform. #Spotify #Advertising https://t.co/NGMJ1cuLgI

[Brian Berner @BrianBerner_]

Streaming services like @Spotify can offer targeting based on their own first-party data. When coupled with contextual targeting, brands can expand their reach significantly. via @MarketingBrew #Spotify #Advertising https://t.co/IYdQzaBfv1

[Brian Berner @BrianBerner_]

Generative #AI like #ChatGPT provides leaders and their employees with a flexible tool for content creation. via @FastCo #Leadership https://t.co/kFB0kbrE2D

[Brian Berner @BrianBerner_]

This is how Spotify is testing new uses for #NFT access to exclusive playlists. #Blockchain #Spotify via @TechCrunch https://t.co/C7HnRZKkMa

[Brian Berner @BrianBerner_]

Change is a constant in digital advertising, but as perceptions of platforms change, alternative channels like @Spotify are providing small businesses with more efficient means of reaching their audience. via @digiday #advertising #marketing https://t.co/bOKavLZXzq

[Brian Berner @BrianBerner_]

Here's a blog post I wrote last year that provides a high-level overview of how the @Spotify algorithm operates. #Spotify #Marketing https://t.co/PMUitEVUsr

[Brian Berner @BrianBerner_]

According to a recent report, 77% of surveyed business leaders have seen a poisitive ROI using immersive experiences. via @spiceworks #advertising #marketing https://t.co/lbZnJ6wPFU

[Brian Berner @BrianBerner_]

These are four simple methods of helping leaders prevent #burnout and manage a healthy work-life balance. via @SmartBrief #Leadership #Business https://t.co/8VYpEKBVKv

[Brian Berner @BrianBerner_]

Check out my article in @ChiefExecutive about #BANT - a better method for qualifying leads. #sales #business https://t.co/s7HjILN2iO

[Brian Berner @BrianBerner_]

Listening to music or podcasts on @Spotify correllated with an improved mood for users. Check out our other findings from fascinating biometric research we conducted. #Spotify #Streaming https://t.co/I3OC8leAFB

[Brian Berner @BrianBerner_]

This is how you can use #AudioAdvertising to promote your business to local audiences using @Spotify's self-serve ads. #Advertising #Marketing https://t.co/73ajWZE0Y2