Brian

Up to more than you'd expect.
Presently: Building & Creating in #Detroit @BASKDetroit
Formerly: Co-founder & Systems Engineering, unicorn @boweryfarming.

[Brian @BrianFalther]

No question 4-7 is crisper. While updating my agent fleet yesterday had an accidental fallback to 4o - felt like I was talking to a friend who had a lobotomy. But 4-7… this shit slaps.

[Brian @BrianFalther]

Have been using LLMs & AI for years, started building @BaskDetroit the day GPT 3.5 came out. One of the biggest questions I'm currently grappling w/ is: How do you build a 'secure' team environment (i.e. bringing on team members) within an OpenClaw (or Cowork or other) framework?

[Naval @naval]

Vibe coding is more addictive than any video game ever made (if you know what you want to build).

[Will Ahmed @willahmed]

You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…

Just keep going ✌️

[Brian @BrianFalther]

@jimprosser - wonderfully articulated. Even leaned a few things and just upgraded my own personal CoS. 🫡😁📈 thank you!

[Brian @BrianFalther]

@jimprosser - wonderfully articulated. Even leaned a few things and just upgraded my own personal CoS. 🫡😁📈 thank you!

[Jim Prosser @jimprosser]

https://t.co/k4zNnlABHU

[David Sinclair @davidasinclair]

5 minutes in a sauna 4x/week reduces cardiovascular risk by 50%

[Brian @BrianFalther]

@abraham_mohit @willahmed I can confirm no issues of daily sauna use at 90C while wearing @WHOOP.

[Naval @naval]

The real tax is society forcing otherwise productive people to pay attention to politics.

[Alex Hormozi @AlexHormozi]

Success and failure are on the same road.

Failure is just an earlier exit.

[Brian @BrianFalther]

@Apashe_Music @AfroWasiu So pumped when I heard that! …upcoming concert in Fortnite?!?!

[Brian @BrianFalther]

Additional context from a great conversation w/ @ovidysus earlier re: solving for eternal problems - The template I like to use is “Everyone [x], they always have and always will”

For example - when starting @BoweryFarming, I would often say “Everyone [eats], they always have and always will”

For @BaskDetroit - “Everyone [wants to feel better], they always have and always will”

[nkjacobs @nkjacobs]

"Solve for the eternal problems" - @BrianFalther

[Brian @BrianFalther]

Anyone else getting into #sauna? I can’t think of any other modality that can more than double your heart rate while sitting still with so many wellness benefits. Love tracking sessions with my @WHOOP. Super excited to be working on providing accessibility to deliberate heat exposure & #coldplunging in #Detroit with the next project I’ve been working on 😃. Stay tuned for #BASKDetroit!

[Tim Ferriss @tferriss]

There are moments when you feel the world is too much. Days and even weeks when you want to (or perhaps do) pull up the covers and half-sleep in bed until nightfall, avoiding a feeling of hopelessness that seems insurmountable. Long-awaited deals fall through without warning, haters attack you without reason or fact, circumstances turn good decisions into awful realities—sometimes it just feels like the deck is stacked against you and there is nothing you can do about it.

I’ve felt the same on more than a few occasions.

It’s an integral part of building anything remarkable, whether a business, a relationship, or a life. Expanding your sphere of comfort and abilities comes with a cost: repeated self-doubt.

Meditate on all of the things you’ve done that you once considered impossible. The odds you’ve overcome, the critics you’ve proven wrong, and the small defeats that — through making you stronger and smarter — made huge victories possible later.

Get back up. Bigger and better things are waiting for you.

[Brian @BrianFalther]

Thank you for sharing your wisdom, Charlie. A life properly lived and well-invested indeed.

[Brian @BrianFalther]

Interesting - going with a concept that’s more cold plunge and sauna forward (size is quite a bite smaller than a warehouse too for our first location)

Pricing starts at $180 / month for the first 180 members and then will increase as we hit a capacity of somewhere around 400 members. If demand higher than capacity, will increase pricing. Offering smoothies, healthy snacks, luxury locker rooms, an outdoor lounge area, etc.

[Brian @BrianFalther]

@seandsweeney I think this is a fantastic idea. Developing something similar in Detroit. What price point are you toying with for membership cost?

[Brian @BrianFalther]

Optimize for skills that impress you, not others.

[Brian @BrianFalther]

I love that #ChatGPT doesn't sigh, feign annoyance or become irritable when you ask it to re-write something... again, and again. Repeated requests like this can wear humans, and personal relationships out - proof that emotional friction can get in the way of the best output.

[Naval @naval]

Every great work of art is created because the creator is serving a higher power.